One thing that rarely gets discussed when considering SEO for your website is the cost. Certainly you can hop from one provider’s site to another and compare figures directly, but what sort of ball-park figures are out there, and what can you expect for your money?
Well, that’s where we come in. Here is a useful breakdown of the common pricing points of various SEO packages available in the UK today.
Do-It-Yourself SEO (Cost: free)
Some people don’t even consider paying for SEO. Either their budget simply doesn’t allow for it, or they are sufficiently tech-savvy to go it alone. Certainly, there’s no reason not to attend to your own SEO, so long as you have the knowledge to do so and the time to not only monitor its progress, but also keep abreast of developments in the industry. This is best-suited to individuals with a strong tech background.
Cheap SEO (Cost: £50 to £2,000 pcm)
Cheap SEO services are often targeted at micro businesses, start ups and SMEs with lower marketing budgets. These businesses tend to be focusing on growing their web traffic, often without any previous optimisation having been carried out on their website. Many of these businesses will be targeting a local audience, so the competition may be lower for their target keywords.
For this money, the SEO strategy often involves focusing on your local ranking, and aiming for natural, organic growth. The strategy may include more of a focus on improving user experience, increasing the amount of content available to search engines through content and blog creation, Google My Business optimisation, and encouraging backlinks from local and industry websites and influencers. SEO providers in this price range are often smaller companies themselves and can provide a more personal service.
Mid-Range SEO (Cost: £2,000 to £4,000 pcm)
This is for more established medium-sized enterprises with a larger marketing budget. A mid-range SEO solution concentrates on further developing the optimisation implemented by a lower cost SEO package; expanding the reach of the campaign into more competitive, harder to achieve areas.
The focus of a mid-range SEO package may include features such as custom development of the website, brand awareness building, and a higher focus on national, high-competition keywords.
High-End SEO (Cost: £4,000+ pcm)
If you’re investing in a high-end SEO solution, you are most likely a large enterprise with high volumes of traffic already.
At this level, the purpose of the SEO company is to maintain highly competitive keyword positions on a national or even international basis.
A high-end SEO plan may include a full-package of SEO and web development services to fine-tune your SEO strategy at the most minute level. Features may include multiple SEO specialists generating a high level of website content, optimising large numbers of website pages, continuous bespoke technical development of the website, advanced visitor intelligence analysis and a high level of offsite brand and reputation management.
Here at 123 Ranking, we have a range of SEO packages that all fall comfortably into the low-cost SEO bracket. We work alongside SMEs, micro-businesses, and start-ups, providing a cost-effective SEO solution that achieves noticable results within a realistic budget.
We also offer many of the services provided in higher priced SEO packages as stand alone services – so you can create a bespoke package including just the services you need.