With the current coronavirus pandemic still affecting many businesses across the UK and the world, securing your revenue streams and increasing your visibility has never been more important. Here at 123 Ranking, we believe the best way to do this is to invest in your website’s Search Engine Optimisation (SEO). Many non-essential shops are still closed. Those that are due to reopen will be enforcing social distancing regulations on their customers. Meanwhile, online shopping has more than doubled during the lockdown, providing safety and convenience to customers.
Here are just a few things you can do to improve SEO visibility during the pandemic, and ensure that your website is getting the ranking it deserves on Google and other search engines.
Make an audit
With good SEO, you can run an audit on your incoming traffic and see which keywords are ranking well for you. You can also pick up current trends and variations that might improve your visibility online. A common example during lockdown is people adding terms like “delivery” or “pick up” to their search queries. These might be terms you’ve never had to consider in the past but, during lockdown they may provide a significant boost to your visibility.
Restructure your site
When you use internal links on your website, Google learns which pages are the most important and boosts them in its search results. If you have created coronavirus specific content – be it thanking your existing customers, publishing new ways of working, blog content, or anything else – creating a new top-level page to link them all will benefit your website from an SEO perspective.
You should also ensure that your site has clear navigation so it’s easy for visitors to find what they’re looking for quickly. Clear navigation also helps Google to index your website content more efficiently.
Consider search intent
“Search intent” describes what a Google user is actually trying to do when they submit a search term. Based on their previous search history, modifiers in their current search, and overall trends across other users, Google can determine if a user is after information, comparisons, purchases, and more. Using the right analytic tools, you can see the search trends that are leading customers to your competitors and adjust your keywords and other aspects of your SEO accordingly. This will allow you to steer customers who are ready to buy and looking for your particular product or service in the right direction.
All business owners have a lot on their plate at the moment. It is better to concentrate on the day-to-day running of your company and leave the SEO to professionals. Here at 123 Ranking, we include website audits and keyword trends as part of our SEO packages. We also provide advice regarding your site structure and provide solutions that can resolve them.
If you’re looking for high-quality SEO solutions that will increase your online presence during these difficult times, get in touch with 123 Ranking today for a free no-obligation SEO quote.