The Role of Social Media in SEO Campaign for Small Businesses

social-mediaEver since the unveiling of Google’s Penguin Algorithm updates, old SEO tactics have been pretty much outlawed in order to shift the focus to giving more relevant results to users. This means that the update gave much more credence to the quality of a site’s content. Although there were no exact metrics given out by Google, the latest updates pretty much put an emphasis on how useful, relevant, and interesting your content is rather than the slap-dash use of keywords in order to rank well.

This is where social media platforms like Google+, Facebook, and Twitter come to play. These platforms can do a lot for your SEO campaign as they boost audience engagement through the use of linked content, natural back-links, and mentions of your brand. Unlike the use of strategic keywords and inbound links placed in your content, social media promotes a better way for search engines to determine quality and interesting content in the form of “social signals” through the number of shares, ‘likes’, retweets and others.

Social Media and Brand Awareness
Social media marketing has been a powerful tool that has enabled various brands and companies to extend its promotional reach. A smart company – no matter how big or small – knows that awareness is the key to establishing trust and loyalty between your clients and your brand. By being on Facebook, Twitter, or Google+, you’re putting your brand where most customers spending their time on. This gives you an opportunity to engage with your customers and build a closer and more casual relationship. In other words, it’s an opportunity to ‘humanise’ your brand as a person. After all, customers who feel like a company is responsive to their needs will likely feel heard and valued.

One of the quickest ways to boost your brand awareness on social media is by running an ad campaign such as Facebook Advertising. If done successfully, not only social media facilitates more leads for your company, but it also paves the way for potential clients to think of your brand in the future even if they don’t plan on making an immediate purchase.

Utilising the True Benefits of Both SEO and Social Media Strategies
If you’re a small business looking to make head start on building your online presence, the key to maintain your edge is to go with a partner that already has a proven track record. As such, 123 Ranking has made it its business credo to enable small businesses to compete in the same class as the big players do. Small companies can now effortlessly gain better online presence with 123 Ranking’s Social Media Service plans ,where you can pick one or any combination of social media services to pave the way for building your online presence. These plans are all specifically customised for small businesses’ needs while keeping in mind the kind of growth that you envision for your company.