1. Increase your audience by millions.
2. Improve your chances of ranking for keywords.
3. Get reviews that show up on Search and Maps.
4. Discover new resources and content.
5. Strengthen your brand on all social platforms.
That’s it in a nutshell. Do any of these five main reasons sound attractive to you? If the answer is yes (and if you’re a rational businessperson, we assume it is!), then you should consider these reasons to start using Google+ more. To understand this logic, first we have to establish the basic facts: Google+ is Google’s own social network, originally intended as a rival for Facebook and even Twitter. It’s notable for not being embraced by the general public was warmly as Google might have liked, but for businesses, it’s a unique and incredibly useful platform.
Let’s quickly look in more detail at those reasons once more, and exactly how it works:
1) Google+ has an active user base pushing 4 million. That’s not even the total number of users, that’s just the ones that log in regularly and see updates from brands like yours. An audience like this needs to be utilised if you want maximum reach for your social posts.
2) Optimising your Google+ business listing will help Google to identify what the focus of your business is. By tying in the same SEO keywords you use on your website with Google+ information and social updates, you’re sending a clear message that can help you rank more highly on search engines.
3) Your reviews on Google+ will appear in numerous places, which is helpful if you’re building up a good reputation. Not only do they appear on your Google+ page, but they will be visible next to your business name on Google Maps, and also on a widget that appears when your business name is at the top of the organic search results!
4) If you’re active on Google+ you’re also going to see the posts other people and brands put on there. There’s tons of useful and exclusive content available on there to incentivise people to interact and make more use of the network as a productive tool. Get involved and see what useful tools and information you can find.
5) Google links your local business page to your YouTube channel. This is either done automatically or manually, depending on what order you set up your accounts in and whether you created one or more of them a long time ago. Once linked, your YouTube videos will automatically be pushed not only to Google+ but also to Google Search results.
If you’ve dealt with any SEO company before, including ourselves at 123 Ranking, you will actually have been told already about the benefits of Google+. For many people it’s not a case of not being interested in all the great benefits, but perhaps a lack of time. We’re always here to help, so just let us know if you’re considering having us take on the responsibility of branding and promoting your Google+ page. We can do everything from optimisation to posting regular updates for you – just get in touch to discuss your options.
Google has announced that it has ended its three year experiment with Google authorship.
Google authorship rewarded authors by displaying their name and head shot next to their stories in the search engine results. Google authorship was created as it was thought that stories with authorship display might attract more hits.
Google first started showing authors names on its search results back in June 2011. However, over the last few months Google has started to remove more and more of the information that was originally associated with the Google authorship feature. Some may say that this has been on the cards for a while now though, as back in June the Google+ follower count numbers and profile pictures that used to accompany the search results were removed, and only bylines for qualified authorship results remained. Displaying the authorship information wasn’t as useful as Google had originally thought it would be, and wasn’t encouraging more clicks.
John Mueller of Google Webmaster Tools has explained that the images were removed as part of Google’s move in integrating the Google user experience between desktop and mobile searches. Mobile devices have limited screen spaced and bandwidth and therefore there have been difficulties in displaying the authors photos. It had also been noted that the images didn’t have a great affect in the number of hits a page received. The fall of Google authorship comes after the lack of adoption from the experts at who it was marketed at, as many industries had very few verified authors.
This announcement, like the previous ones, is just another decision that Google has made based on looking at the things that work and those that don’t. Unfortunately Google authorship didn’t create the desired results.
Will This Affect Author Rank?
In short no. Google authorship and Author rank are two completely different concepts. Author rank refers to the ranking of a page depending on the authority of the writer or who wrote it – the demise of Google authorship will not affect how Google views and rewards authoritative writers.
How Will It Affect Google+?
The loss of Google Authorship doesn’t mean that your previous Google+ efforts have been a waste. Just because we’ve said goodbye to Google Authorship, it does not mean that’s the end for Google+.
Sharing your blogs and content on Google+ will still be a valuable SEO tool, because Google+ is going to continue to dominate a proportion of the Google search results page. Google has said it will continue to display relevant Google+ posts in the main search engine results as well as on the right hand side of the page.
Online brand management is a key tool for both online and brick-and-mortar organisations. A Google plus business page offers another social platform to influence power users, and build better brand recognition through live video streaming and hangouts. It is a great addition to other online opportunities like Facebook or Twitter. Continue Reading