Category Archives: Small Business Website Design

Mobile Is Now A Ranking Factor And It’s Bigger Than Penguin And Panda

Mobile Is Now A Ranking Factor And It’s Bigger Than Penguin And Panda
Google is again taking the World Wide Web by storm through its latest algorithm update -Mobilegeddon. In addition to that, Google’s Zineb Ait Bahajji quotes that this will affect more sites than Penguin and Panda. Here’s a breakdown of what you should know, and how you can prepare for it.

What Is Mobilegeddon?

It’s a term coined by Search Engine Land to describe Google’s Mobile Update. Earlier in 2015, the search engine company announced that on April 21st it will be launching a new algorithm that will revolutionise the way we look at mobile search. This update will have a “significant impact” on mobile searches all over the world. Take note of these two notable turns.

1. The Mobile-Friendly Factor

After Google launched its mobile-friendly label in 2014, we knew it was only a matter of time until they would require the rest of the world to follow their example. This new update will only affect mobile searches and not the traditional search on laptops and desktop computers.As a search engine, Google simply wants to offer their users the best search experience. In line with this, they have discovered an enormous increase in smartphone and tablet usage. Exactly as Morgan Stanley predicted, mobile search has exceeded traditional searching in 2014, and it’s expected to rise in the coming years. With its aim to be relevant and timely, it has pointed out some issues relating to mobile browsing.• Most websites are not mobile-friendly• It requires a lot of pinching and zooming in• Some text is just too small to read on a mobile deviceThey’ve also noticed that 61% of users who had a bad mobile experience with a website are unlikely to return to that site. So instead of doing it just for Google, do it for your customers and do it for yourself!

2. Indexed apps for signed-in users

If you’re developing an app, then you might want to go with Android. Included in Google’s update will be the taking of relevant information from indexed apps as a ranking factor for users who have installed such apps. You will now begin to see app content more often in the search. Check out this guideline from Google to learn how you can apply for App Indexing.

Why It Matters?

Mainly because this is the first “announced” Google update! So it’s clear enough that Google wants you to be prepared. It would also be a good thing to note that if you don’t do this, then you might find your website sinking to the bottom of the fish tank.

How Can You Prepare?

The best way to prepare is to follow Google’s instructions. Get a mobile-friendly site.1. Take the mobile-friendly test2. Seek helpIf you passed the test, great! If you unfortunately failed, then you either need a responsive web design or a mobile site.A responsive web design is a site that graciously adjusts to any type of screen. This is an expense, but definitely one that’s worth the investment. Plus it’s the one Google recommends most. To learn more about our responsive web design services, please keep in touch.A mobile site is a separate website that’s optimised for mobile devices. You may want to take advantage of our affordable web design services for only £300+vat per year or if you are feeling more adventurous you can use our simple mobile module and build it yourself for only £8+vat per month. We also offer a fully customised and responsive websites starting from only £850 + vat. Please get in touch to discuss your options and to get you ready for this new Google update!

Google is to Give Secure Sites a Ranking Boost

Google is to Give Secure Sites a Ranking Boost
Back in March 2014, Matt Cutts Head of Google’s Webspam team said he would like for HTTPS and SLL certificates to be a ranking signal. Five months later, the world’s most popular search engine Google has announced that it’s going to give secure SSL sites using HTTPS encryption higher rankings on Internet searches.Google hopes that this will encourage website developers to utilise the technology that protects websites against middle man attacks and hackers breaking into their websites and stealing users’ personal information, such name, address, contact details and billing information. This announcements comes as one of the most significant steps Google has taken to making sure the World Wide Web is more secure.Encrypted data transmitted over the Internet adds a barrier between Web users and anyone who wants to potentially steal their information – this is particularly useful for e-commerce websites that continuously take payments from customers.Prior to the announcement organisations have seen this as additional burden because of cost concerns and fears of slowing down their website response time – which is also has a detrimental effect of search engine rankings. But now because of the high-speed encryption technologies available, it means that the cost and speed no longer need to be an issue. Encryption will be a crucial factor in determining how a website is ranked.Do I need a SSL Certificate?Yes! Typically SSL Certificates have only been used on websites checkout pages and not on product and content pages. In light of Google’s new announcement it’s essential that website owners ensure their whole domain name, including all their files and URLs go over HTTPS. Here at Free Virtual Servers we’re offering online banking standard (256bit) SSL certificates from as little as £9.99 a year. An SSL certificate will not only benefit your search engine rankings but it’ll give your customers peace of mind as they’ll know their confidential information is safe on your website.If you want to rank favourably on Google it’s in your best interest to ensure your web pages are encrypted, or this could be detrimental to your search engine rankings.For more information about this service, check out our website:

Website Design and SEO Complete

So often, a new website comes hot off the designer’s press as a beautiful creation, but with no additional help to ensure that it gets found in the natural search engines, leaving frustrated website owners searching around for the answer to how they acquire new customers from their expensive new website.  So to get a small business website design and SEO complete is a rare thing! Continue Reading