UI UX Development

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User Experience Optimisation

Providing a great user experience is essential to the success of any website, regardless of whether it's an ecommerce website, brochure site, informational business website or any other type of site.

UI (user interface) and UX (user experience) development focuses on ensuring your website fulfils the user's needs, creating a flow through the site towards a specific goal e.g. making an enquiry or completing a transaction.

Focusing on user experience also helps to build a positive customer experience, which encourages brand loyalty and natural, word of mouth promotion.

At 123 Ranking, we have years of experience in analysing user behaviour and working with usability testing panels to gain insight into what makes a great user experience. This makes us perfectly placed to advise you on the changes required to improve your website, increase visitor retention and boost your conversions.

Structural & Navigational Changes

Improving the design of your website and providing clear navigation is one of the easiest ways to improve user experience.

Websites that are cluttered in appearance, or have complicated menus risk overwhelming their visitors with irrelevant information that will make them click back to search results and visit a competitor’s site instead.

Our experienced development team will identify and implement structural and navigational changes to enhance the site’s usability, allowing visitors to locate the product or service they require, and allowing Google to crawl and index your website pages more effectively.

Page Experience Updates

May 2021’s Google Algorithm Update focuses on the Page Experience as a ranking factor, so ensuring your website performs well is essential to your success. 123 Ranking can help you resolve all issues relating to Page Experience including:

Ecommerce User Experience

On ecommerce websites, a strong user experience is vital as your visitors are depending on the information you provide to decide whether to make a purchase or not. Everything from good quality images and detailed product descriptions to shipping costs and an easy to use checkout will play an important role in the purchasing process.

At 123 Ranking, our team of ui & ux designers and developers can assist in a range of areas focused on improving ecommerce websites including:

Converting sites to ecommerce (shopping cart integration)
Improving or optimising your existing checkout
Investigating and resolving issues that may be causing abandoned carts
Improving mobile usability and speed issues
Creating new product descriptions

Content Optimisation

High-quality content not only boosts your website in search engine results, it helps to build trust with your visitors and encourage conversions.

Our team includes trained SEO copywriters with experience of creating content for clients in a variety of industries. Our copywriters work closely with our skilled developers to implement content optimisation including the set up and management of blogs and creation of new web pages.

Our team of SEO technicians can also identify gaps in your content and suggest ways that new content could be used to better focus on promoting a product or service in search results.

As a web design and development agency, 123 Ranking have worked with 100s of companies across the UK, helping them to design and develop websites that focus on user experience and generating conversions. Although we specialise in WordPress websites, we have advised and assisted clients on a range of platforms.

Request a UI UX Development Quote

Joanne Sharma

03/12/2019

Been great so far. Been working with them for a few months and they given some great advice and made positive changes. Now really looking forward to increasing traffic hopefully in the near future thank you 123 ranking!

James

27/03/2019

We’ve been working with 123 Ranking for around 7 months now to try and protect and improve our organic rankings. The team at 123 Ranking are very friendly the service is fast, efficient and the communication is spot-on. It’s a little bit early in the day to comment too much on ranking gains but we’ve withstood 2 major Google updates without much of an issue. Thanks to all the team!

Imperial Roofing Supplies

13/02/2019

Having had problems with previous website designers, it was a breath of fresh air dealing with Easy Internet. We had great help and support throughout setting the website up initially as well on going. Being relative novices to websites, SEO’s etc – nothing was too much trouble in dealing with any queries or problems we may have had. The website and SEO have already been a massive benefit to the company. We would have no issues in recommending Easy Internet Services Thank you for all your support and help

Pippa Baker

04/01/2019

They have helped our business immensely, are a great bunch of people to work with and offer sound good advice.

Kauser

31/08/2018

I cannot falter the fantastic service we have received from EIS. We started this relationship a number of years ago, after moving our mailbox and website from our old providers due to a number of reasons. It has been great working with Mark and Diana who understand the need of our Society and helped create what we wanted with minimal direction and also helped us find cost effective ways whilst we grow our Society. The banter that we have whilst they figure out the solution is great and reduces the stress level of getting things sorted. They most likely think I’m crazy, as most of my emails/ calls start with ‘it’s me again!’ but this doesn’t stop them with their professional attitude and timely delivery. Also great to know the name of the person who will be answering your calls, not just some call centre robot- giving it that personal touch. Further, knowing that if I do have anything that is urgent Diana is always more than happy to see how they can help. I have no hesitation in recommending them! Thank you for all your continuous support

Customer

21/08/2018

Have been with this company many years and can not fault them. On occasions i have had issues at my end with my website and the tech team(Ralph in particular) have been absolute stars in getting it sorted for me. You will struggle to find a better company. Best wishes and kindest regards from all at Walks With Hawks.

Centaur Properties

15/08/2018

Great service and excellent communication

Paul Allshire

19/06/2018

We’ve only been using this company for a few weeks but are already starting to see the benefit. Have found them very knowledgeable, good value and really good at keeping us updated with progress. Based on our experience so far would not hesitate to recommend.

Water Park

19/04/2018

We have used this company for many years & have been very happy with their results and their ongoing suggestions of improvements we can make to increase our web presence.

Warwick Taylor

17/04/2018

If you want results, then these are the guy’s to go to! They offer a very professional and prompt service. I am extremely pleased with the results 123 ranking have been able to provide in such a short time frame. They are extremely professional and really take the time to get to know you as a client and capture your needs to make a big impact. I have absolutely no hesitation in recommending them and I look forward to continuing to work with them.

UI UX Development

User Experience Optimisation

Structural & Navigational Changes

Page Experience Updates

Ecommerce User Experience

Content Optimisation

Request a UI UX Development Quote

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