Social Media Marketing

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social media management
social media marketing

Why do businesses need to stay social?

Social media is an element that will directly define your business in the public sphere, meaning it’s critical to get it right.

 

Having a website is great, but a well executed social media campaign with engaging content will elevate your business both socially and financially. Social media facilitates an open communication with your clients and it is extremely conducive in developing deeper relationships with your target audience. Moreso, social media creates an avenue for people to have an opportunity to connect with you or provide feedback, it makes them feel like their voice has been heard and when this is followed by a response in a prompt and professional manner, customer loyalty receives a boost, which means better client retention.

 

A staggering 80% of UK users admit that they prefer to receive promotional coupons from brands they follow on social media rather than any other way, and a massive 67% of Twitter users are more likely to buy from brands they follow. These numbers show that the arena of social media is ripe to plant the seeds of trust with your customers and to nurture relationships with them.

 

In time, this will translate to a tribal following on social media and higher revenues for your product or service. 77% of businesses reported that they made a profit or broke even through their social media marketing campaign. If that’s not enough, there are over 1.6 billion social media mobile users in the world. If you reached just 0.001% of them, you could potentially convert 16,000 new customers.

 

achieve results

The world of social media is awash with a plethora of promising platforms, which is why we take our clients’ social media presence very seriously

Social Media Platforms

Facebook

Facebook is the core social media platform most people know of. Boasting over 1.62 billion users it has become ubiquitous, with 47% of all internet users visiting the site. But, are you using it for brand awareness, promoting new offers or as a customer service portal? Each use has its own specific approaches, all of which we’re well versed in.

Twitter
A close contender to Facebook, Twitter  is focused around brevity and generates over 500 million tweets a day. It’s seen as the primary port of call when users want to communicate with a business, so a well defined tone of voice on it is crucial.
instagram
Instagram is the photographic goliath which is centred purely around photos,  with a young user base. A great platform for product based businesses to show the world their offering. We teach you how
to use it, take great photos and ensure they’re shared
linkedin
A key player if marketing to professionals, LinkedIn has over 20 million members globally, making it an ideal platform to exchange information, share content and connect with customers.
Pinterest

A visually based platform with a strong female audience, Pinterest is perfect for sharing products or ideas with communities. We’re expert in getting you set up, creating your profile and ensuring you’re connected to the right people

Tumblr

A blogging platform with over 30 million active members, Tumblr is centered around sharing great content with integrated media, too. We introduce you to the platform and give you a distinctive tone of voice on it so that the content you share is circulated globally.

We’re aware of how busy you are running your business and attending to the day to day challenges that it brings, so we’ve prepared some affordable social media plans for you. These will aid you in developing your social media presence and cater for both those who prefer a hands-off approach and those who’d like social media marketing training, but would appreciate some support.

 

Regardless of the package you select though, you’ll be looked after by a dedicated expert who will analyse your business and make insightful recommendations that’ll increase your brand exposure and maximise revenue.

 

Many see social media marketing services as an added expense to their business operations. However, in a world gone virtual, not having a social media account is like having a shop without anyone working in it.

 

Customers expect the same attention and devotion online that they get from you in person, which is why a social media advertising campaign is instrumental in building brand loyalty. Remember, great brands take years to build, but can be compromised within seconds.

Our Social Media Management Packages

Starter

Simple Strategy
  • No contract - cancel at any time
  • 2 Unique Posts Per Week
  • 1-2 Social Networks Managed
  • Hashtag SEO
  • Social Media Page Branding
  • Business page optimisation
  • Account Manager
  • Monthly Reports
  • £10 Facebook Ad Boost Included *
  • x
  • x
  • x
  • x

Advanced

Intermediate Strategy
  • No contract - cancel at any time
  • 3 Unique Posts Per Week
  • 1-3 Social Networks Managed
  • Hashtag SEO
  • Social Media Page Branding
  • Business page optimisation
  • Account Manager
  • Monthly Reports
  • £15 Facebook Ad Boosts Included*
  • £35 Facebook Ads Spend Included*
  • Chat Bots
  • 1 Explainer Video Per Month
  • x
Popular

Master

Advanced Strategy
  • No contract - cancel at any time
  • 4 Unique Posts Per Week
  • 1-4 Social Networks Managed
  • Hashtag SEO
  • Social Media Page Branding
  • Business page optimisation
  • Account Manager
  • Monthly Reports
  • £20 Facebook Ad Boosts Included*
  • £45 Facebook Ads Spend Included*
  • Chat Bots
  • 2 Explainer Videos Per Month
  • Pixel management

Paid Social Media Advertising

Pinterest

With 93% of users using Pinterest to plan a purchase, Pinterest is the perfect place for businesses to advertise their products! Data shows that paid Pinterest ads receive 20% more clicks and convert 5 times more often than ads on other social media platforms – so there has never been a better time to start advertising.

How does it work?

When users login to their Pinterest account, they will see a stream that will include topics they have indicated they are interested in, or things the algorithm has determined will be of interest to them.

 

Users can also search for a specific keyword to find relevant pins, these can either be topics such as ‘weddings’, products such as ‘wedding dresses’ or specific brands such as ‘Jimmy Choo wedding dresses’. Your paid ads will be displayed in this stream along with similar free pins and paid ads.

 

Paid Pinterest ads can include videos as well as static content such as product images. Paid Pinterest ads are keyword based, so your ads will only be displayed in relevant streams and search results, and you only pay if your ad is clicked.

Promoted Ads on a Pinterest stream
Promoted Ads on a Pinterest stream

Pinterest is great for building brand awareness and

Pinterest Reaches

Mums
Dads
Millennials
High Income Households

How we can help

Our social media specialists will manage your Pinterest campaign and develop a strategy that achieves your goals as well as identifying new advertising opportunities.

 

We will create actionable ads that are non-intrusive and encourage user interaction. The ads will be optimised to help you get found in relevant search results.

 

We will add a conversion tracking snippet to your website that will allow us to track and analyse the progress of the ads campaigns. This data will enable us to identify which changes are the most successful as well as allowing us to optimise your bids to achieve the best return on investment.

 

You will be able to track the success of your ads on you monthly campaign report.

Pinterest advertising team

Facebook

With approximately 40 million residents in the United Kingdom using Facebook each month, Facebook advertising is a great way to build brand awareness and get your products or services in front of the people that are most likely to use them.

How does it work?

Facebook offers a few different forms of paid advertising including ads specifically to promote your business, product or service, and boosts for posts on your Facebook business page such as a blog posts or promotions.

 

These paid ads appear in a users timeline alongside posts from friends and pages they follow.

Paid Facebook Ads Benefits

Target people where they are and by

A Facebook sponsored ad showing in a timeline
A Facebook sponsored ad showing in a timeline

How we can help

We will create high-quality Facebook ads that encourage engagement, resulting in more leads and enquiries.

 

When you sign up for a Facebook ads campaign, we’ll add a code to your website called a Facebook Pixel; this code allows us to track data about your visitors to better understand your target audience. The code also lets us track your conversions and improve campaign performance. Full tracking and analytics are included with all Facebook ads campaigns and the progress will be detailed in your monthly report.

 

If required, our team of professional copywriters and user experience developers can help you to improve your website landing pages (additional costs apply).

Request a Social Media Management quote:

Whether you’re in Leicester, the East Midlands or elsewhere in the UK, get in touch with us and give yourself the social media presence you deserve to take your business to the next level.

Joanne Sharma
Joanne Sharma
03/12/2019
Verified review
Been great so far. Been working with them for a few months and they given some great advice and made positive changes. Now really looking forward to increasing traffic hopefully in the near future thank you 123 ranking!
James
James
27/03/2019
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We’ve been working with 123 Ranking for around 7 months now to try and protect and improve our organic rankings. The team at 123 Ranking are very friendly the service is fast, efficient and the communication is spot-on. It’s a little bit early in the day to comment too much on ranking gains but we’ve withstood 2 major Google updates without much of an issue. Thanks to all the team!
Imperial Roofing Supplies
Imperial Roofing Supplies
13/02/2019
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Having had problems with previous website designers, it was a breath of fresh air dealing with Easy Internet. We had great help and support throughout setting the website up initially as well on going. Being relative novices to websites, SEO’s etc – nothing was too much trouble in dealing with any queries or problems we may have had. The website and SEO have already been a massive benefit to the company. We would have no issues in recommending Easy Internet Services Thank you for all your support and help
Pippa Baker
Pippa Baker
04/01/2019
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They have helped our business immensely, are a great bunch of people to work with and offer sound good advice.
Kauser
Kauser
31/08/2018
Verified review
I cannot falter the fantastic service we have received from EIS. We started this relationship a number of years ago, after moving our mailbox and website from our old providers due to a number of reasons. It has been great working with Mark and Diana who understand the need of our Society and helped create what we wanted with minimal direction and also helped us find cost effective ways whilst we grow our Society. The banter that we have whilst they figure out the solution is great and reduces the stress level of getting things sorted. They most likely think I’m crazy, as most of my emails/ calls start with ‘it’s me again!’ but this doesn’t stop them with their professional attitude and timely delivery. Also great to know the name of the person who will be answering your calls, not just some call centre robot- giving it that personal touch. Further, knowing that if I do have anything that is urgent Diana is always more than happy to see how they can help. I have no hesitation in recommending them! Thank you for all your continuous support
Customer
Customer
21/08/2018
Verified review
Have been with this company many years and can not fault them. On occasions i have had issues at my end with my website and the tech team(Ralph in particular) have been absolute stars in getting it sorted for me. You will struggle to find a better company. Best wishes and kindest regards from all at Walks With Hawks.
Centaur Properties
Centaur Properties
15/08/2018
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Great service and excellent communication
Paul Allshire
Paul Allshire
19/06/2018
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We’ve only been using this company for a few weeks but are already starting to see the benefit. Have found them very knowledgeable, good value and really good at keeping us updated with progress. Based on our experience so far would not hesitate to recommend.
Water Park
Water Park
19/04/2018
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We have used this company for many years & have been very happy with their results and their ongoing suggestions of improvements we can make to increase our web presence.
Warwick Taylor
Warwick Taylor
17/04/2018
Verified review
If you want results, then these are the guy’s to go to! They offer a very professional and prompt service. I am extremely pleased with the results 123 ranking have been able to provide in such a short time frame. They are extremely professional and really take the time to get to know you as a client and capture your needs to make a big impact. I have absolutely no hesitation in recommending them and I look forward to continuing to work with them.