Copywriting

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SEO Copywriting Services For Your Business Website

When it comes to running your business website effectively, a key component that is often overlooked is the written content. As Google’s quality algorithms become ever more sophisticated, the role of the professional copywriter becomes all the more important. Indeed, the quality of the writing on your site can make all the difference to how you rank in search engine results.

content creation services

Professional Content Creation At Affordable Prices

At 123 Ranking, our copywriters can produce content for the following

Webpages
Product Descriptions
Email Updates & Newsletters
And Much More!

The Role Of The Copywriter

Some businesses try to write their own copy for their websites. After all, it’s only a matter of writing down what their company does, or a description of their products and services. Of course, as with most things that seem easy, there’s quite a bit more to it than that.

 

SEO copywriting is an art form, neatly straddling conventional writing and marketing spiel. It requires an understanding of Google’s SEO requirements and a mastery of the English language.

 

Copywriting needs to do more than simply inform a visitor to your website – it needs to engage them. Good copywriting will draw in a potential customer and direct them to the section of your site most appropriate to their needs.

A Question Of Quality

But why is copywriting so important? It all comes down to quality.

 

Anybody can litter their web pages with a handful of relevant keywords and hope for the best. In the early days of the internet, that was often enough to get a high ranking in the search results. These days, Google’s algorithm updates focus on the quality of a site’s online content, with websites scoring highly for delivering a positive experience for the user.

 

Quality is measured by both the technical standard of the writing and by its content. Our seo copywriters carefully research all their content, creating fresh copy that will demonstrate expertise and authority within your industry. This helps you to build trust with your existing client base and engage more effectively with potential customers, as well as increasing positions in organic search results.

 

While targeted keywords remain an important consideration, Google can tell the difference between stuffing those keywords into a site’s content, and weaving them in naturally.

 

A skilled copywriter can maximise your search engine optimisation potential by incorporating keywords in an unobtrusive and natural manner.

Copywriting Services For Ecommerce Sites

If you run an ecommerce site, copywriting is an even more essential tool to success. Our copywriters will produce effective and engaging sales copy for each product you provide as well as broader category pages, designed to direct a potential customer to the specific product they are looking for.

 

Detailed and dynamic product descriptions are proven to increase conversion rates by providing detailed information to new visitors. Effective copy does more than just duplicate technical details – it aids in persuading customers that the product in question is suitable for their needs.

ecommerce content

Copywriting Services for Penalty Recovery

Google’s algorithms now focus on quality content that is original, well written and provides a good user experience. If your content does not meet this criteria, you may receive a Google penalty. Content penalties are usually issued for auto-generated, low quality or misleading content.

 

If you have received such a penalty, our experienced team of digital marketing experts can run a variety of reports to assess the health of your website and identify where content updates are required.

They will then work with the copywriters to implement the changes, including the right words in a natural way to reach your target audience.

 

Once the new content is in place, we will request that Google reviews and removes the penalty, allowing you to begin generating organic traffic again. 

Additional SEO Copywriting Services

At 123 Ranking we offer a wide range of SEO copywriting services including:

Blogs

High-quality blog posts, created monthly, bi-monthly, quarterly or as required. Our copywriters are all trained professionals with experience of writing for clients in variety of industries, located across the UK.

Social Media Content

We can create social media content for a variety of purposes including paids ads and posts. We’re also able to write descriptions for business pages on various social media platforms as well as personal bio’s for Linkedin.

What 123 Ranking Can Do For You

Whether you choose our copywriting services to support your SEO campaign, or as a standalone service, one of our professional copywriters will be assigned to your site to help build an engaging and readable platform for your business.

 

They will create unique and dynamic content for your site that speaks to your core audience. By keeping the content simple they ensure that nobody feels excluded from your site. By keeping it engaging, they ensure your visitors have compelling reasons to remain and investigate further.

Request a copywriting quote:

Joanne Sharma
Joanne Sharma
03/12/2019
Verified
Been great so far. Been working with them for a few months and they given some great advice and made positive changes. Now really looking forward to increasing traffic hopefully in the near future thank you 123 ranking!
James
James
27/03/2019
Verified
We’ve been working with 123 Ranking for around 7 months now to try and protect and improve our organic rankings. The team at 123 Ranking are very friendly the service is fast, efficient and the communication is spot-on. It’s a little bit early in the day to comment too much on ranking gains but we’ve withstood 2 major Google updates without much of an issue. Thanks to all the team!
Imperial Roofing Supplies
Imperial Roofing Supplies
13/02/2019
Verified
Having had problems with previous website designers, it was a breath of fresh air dealing with Easy Internet. We had great help and support throughout setting the website up initially as well on going. Being relative novices to websites, SEO’s etc – nothing was too much trouble in dealing with any queries or problems we may have had. The website and SEO have already been a massive benefit to the company. We would have no issues in recommending Easy Internet Services Thank you for all your support and help
Pippa Baker
Pippa Baker
04/01/2019
Verified
They have helped our business immensely, are a great bunch of people to work with and offer sound good advice.
Kauser
Kauser
31/08/2018
Verified
I cannot falter the fantastic service we have received from EIS. We started this relationship a number of years ago, after moving our mailbox and website from our old providers due to a number of reasons. It has been great working with Mark and Diana who understand the need of our Society and helped create what we wanted with minimal direction and also helped us find cost effective ways whilst we grow our Society. The banter that we have whilst they figure out the solution is great and reduces the stress level of getting things sorted. They most likely think I’m crazy, as most of my emails/ calls start with ‘it’s me again!’ but this doesn’t stop them with their professional attitude and timely delivery. Also great to know the name of the person who will be answering your calls, not just some call centre robot- giving it that personal touch. Further, knowing that if I do have anything that is urgent Diana is always more than happy to see how they can help. I have no hesitation in recommending them! Thank you for all your continuous support
Customer
Customer
21/08/2018
Verified
Have been with this company many years and can not fault them. On occasions i have had issues at my end with my website and the tech team(Ralph in particular) have been absolute stars in getting it sorted for me. You will struggle to find a better company. Best wishes and kindest regards from all at Walks With Hawks.
Centaur Properties
Centaur Properties
15/08/2018
Verified
Great service and excellent communication
Paul Allshire
Paul Allshire
19/06/2018
Verified
We’ve only been using this company for a few weeks but are already starting to see the benefit. Have found them very knowledgeable, good value and really good at keeping us updated with progress. Based on our experience so far would not hesitate to recommend.
Water Park
Water Park
19/04/2018
Verified
We have used this company for many years & have been very happy with their results and their ongoing suggestions of improvements we can make to increase our web presence.
Warwick Taylor
Warwick Taylor
17/04/2018
Verified
If you want results, then these are the guy’s to go to! They offer a very professional and prompt service. I am extremely pleased with the results 123 ranking have been able to provide in such a short time frame. They are extremely professional and really take the time to get to know you as a client and capture your needs to make a big impact. I have absolutely no hesitation in recommending them and I look forward to continuing to work with them.