Pay Per Click Advertising

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Guaranteed Traffic Generation

Pay per click (PPC) is an online advertising model that allows businesses to bid for listings in search results and pay each time their listing is clicked. Paid listings are managed through Google Ads, and the ads appear alongside organic search results.


If you’ve ever performed a Google search and noticed premium listings at the top and bottom of your results, each of those companies has included pay per click in their digital marketing strategy.


Now you can too.

Benefits of Running a PPC campaign

There are many benefits to including PPC as part of your digital marketing strategy. The results tend to be immediate. As soon as you have set up your campaign and approved your campaign budget, Google will start incorporating your adverts into their search results.
PPC is also easy to track and measure, with a host of monitoring options available. You can see how many visitors see your ad, how many click through to your site, and how long they stick around. You can also see which keywords offer a better conversion rate, allowing you to tweak your campaign later.
Speaking of which, PPC campaigns can be altered in real time. If you have a product or service that you want to push – flash sales and the like are a popular choice – or you find certain keywords are performing well and you want to introduce variations of them, you can do so, with immediate effect.
You can also use PPC to direct customers towards a dedicated landing page. With a landing page, you can focus on a single product or service, making it more sales orientated and steering visitors towards a contact form to gather leads in a fast and concise way.
ppc team

On Page Optimisation

Pay per click results aren’t just based on the amount of money you bid. By combining high-quality Google Ads, relevant keywords and landing page content that had been optimised for user experience, you can improve your Ads quality score, achieve a higher Ad ranking and boost lead generation.

What 123 Ranking Can Do For You

As a Google Ads Certified Partner, we have much to offer our clients in terms of PPC management. We are the foremost PPC agency in Leicester, providing essential PPC services to businesses in the city and across the UK. Here are just some of the services we deliver:

campaign set up

Campaign Set up

Our team of Certified Google Ads Professionals will work with you to identify the best keywords and phrases to target. From these, we will create bespoke ads that focus on generating clicks and decide the best targeting options (such as hours of the day and location) to get your ads in front of the right audience.
monthly management

Monthly Management

When you sign up for our monthly PPC management package, we’ll adjust your campaigns as required to ensure they perform effectively. We send monthly reports to show you the progress you are making, including traffic, conversions and cost per click.

instant results

Get Results Fast!

With Google Ads, you can start generating traffic immediately. Once your keywords have been approved and the campaigns created, you simply allocate your daily budget, set them live and Google will start displaying them straight away.

Our PPC Management Service

We offer a cost-effective PPC management service which will help ensure you are getting the most out of your online advertising.
Google Ads Campaign Set Up

Includes keyword research, ad creation and targeting.

Monthly Pay Per Click Management

We will monitor your results and make adjustments as required to ensure you remain in front of your target audience.

Guaranteed Paid Traffic To Your Landing Page

Start getting impressions and potential clicks as soon as your account is set up.


Can run alongside any Organic SEO package or as a standalone service.

Free Google Ads Vouchers

Exclusive promotional codes to boost your budget on a qualifying new account.

Peace of Mind

Let our PPC management professionals optimise your campaign while you focus on managing your business.

Monthly Reports

Get frequent updates on how your campaign is going so you can see the return on your investment. Reports include details of impressions, clicks, conversion rates, monthly advertising spend and much more.

Request a PPC Quote

Joanne Sharma
Joanne Sharma
Been great so far. Been working with them for a few months and they given some great advice and made positive changes. Now really looking forward to increasing traffic hopefully in the near future thank you 123 ranking!
We’ve been working with 123 Ranking for around 7 months now to try and protect and improve our organic rankings. The team at 123 Ranking are very friendly the service is fast, efficient and the communication is spot-on. It’s a little bit early in the day to comment too much on ranking gains but we’ve withstood 2 major Google updates without much of an issue. Thanks to all the team!
Imperial Roofing Supplies
Imperial Roofing Supplies
Having had problems with previous website designers, it was a breath of fresh air dealing with Easy Internet. We had great help and support throughout setting the website up initially as well on going. Being relative novices to websites, SEO’s etc – nothing was too much trouble in dealing with any queries or problems we may have had. The website and SEO have already been a massive benefit to the company. We would have no issues in recommending Easy Internet Services Thank you for all your support and help
Pippa Baker
Pippa Baker
They have helped our business immensely, are a great bunch of people to work with and offer sound good advice.
I cannot falter the fantastic service we have received from EIS. We started this relationship a number of years ago, after moving our mailbox and website from our old providers due to a number of reasons. It has been great working with Mark and Diana who understand the need of our Society and helped create what we wanted with minimal direction and also helped us find cost effective ways whilst we grow our Society. The banter that we have whilst they figure out the solution is great and reduces the stress level of getting things sorted. They most likely think I’m crazy, as most of my emails/ calls start with ‘it’s me again!’ but this doesn’t stop them with their professional attitude and timely delivery. Also great to know the name of the person who will be answering your calls, not just some call centre robot- giving it that personal touch. Further, knowing that if I do have anything that is urgent Diana is always more than happy to see how they can help. I have no hesitation in recommending them! Thank you for all your continuous support