Online Reputation Management


It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.

Warren Buffett

In business and even in life your reputation matters. Your online reputation is everything and online reviews will be there forever. Very few companies pay attention to their online reputation. According to a survey, only 1 in 10 businesses actively monitor what is being said about them online. In a digital world, a businesses prospective clients often go online to search for reviews on services or products before making a decision on whether they want to purchase an item or not.

The consequences of a bad review can be damaging and the loss of a sale is just one of the effects a negative review can have. This could result in your business struggling to attract the right staff for employment and members of the press might pick up on this.

So what can be done?

The solution is simple, make sure to engage the services of a digital marketing company who specialise in reputation management, like the team at 123 Ranking. Over our 17 years in business we have successfully monitored, defended and maintained the reputation of many established businesses. We protect them from negative reviews by advising them on best practices and assist in the creation of positive reviews.

Our reputation shield not only provides a robust defence against negative reviews but also ensures that if they do happen, they have a minimal impact on a business.

Reputation shield

From a tactical point of view we cannot disclose all aspects of the service but below is an overview of our action plan:

  • Daily website blacklist and reputation monitor
  • Regular search engine scans to identify threats
  • Social media scans
  • Being proactive in taking action on negative comments/reviews
  • Content creation to support interventions
  • The promotion of positive reviews
  • Identify and source positive content

£500 a month.