Link Building

Fill out the form below for a free, no obligation consulation.


starter seo packages
linkbuilding

What is Link Building?

Link building is, quite simply, building a link from one website to another. Backlinks are a great way to demonstrate to Google that your website is relevant to a specific industry and that the information on your website can be trusted. 

Why Do Websites Need Regular Link Building?

Although focusing on onsite SEO can provide highly effective results, backing it up with off-site optimisation such as link building and citations can further boost positions and, if done correctly, can establish long-term ranking stability.

 

Backlinks are seen as an endorsement, confirming that your website is relevant and can be trusted. The higher the quality of the site linking to you, and the more trusted they are, the more credit they pass on to you.

 

One way we can check how effective link building is, is by checking a website’s domain authority (DA). DA is a score assigned by Moz that assesses certain factors including the number of links and their quality. The DA score ranges from 1-100; the higher the score, the more likely a site is to rank well on Google. Websites with high scores tend to be well-known, high traffic websites such as Wikipedia, Amazon, and eBay (which have scores in the 90’s). Small businesses tend to have a much lower DA score (less than 50). The aim for most businesses is to achieve a higher score than their direct competitors rather than trying to reach 100.

Earning Backlinks

The best way to achieve high quality backlinks is by creating content on your website that people want to share.

 

When you add blogs and articles to your website that are high-quality, informative and accure, visitors are more likely to link to the content from their own websites and social media profiles.

 

These links are the most natural links, and generally most favoured by Google. Unfortunately, these kind of links can be difficult to earn, and even the best content may not attract any links.

 

If you are interested in creating high-quality content to encourage backlinks for your website, you may be interested in our SEO copywriting services.

Building Backlinks

An easier way to achieve a portfolio of quality backlinks is by manually building them.

 

There are several ways you can earn backlinks including submitting your details to high-quality, industry or location specific directories, contributing to relevant forum discussions and being included in an article or content on a high authority website.

 

Of course, quality is key to the success of your link building campaign, so using an experienced SEO company is essential. Many businesses have fallen victim to companies that offer large numbers of backlinks quickly, and for a low cost. Although you may see immediate, positive results, this is usually followed by the site receiving a penalty and the positions dropping, or the site being removed from search results completely. One good quality backlink is worth more than one hundred bad ones, which is why we source a smaller number of high-quality backlinks, and build your backlink portfolio in a gradual and sustainable way.

 

In addition to being an indicator of your website’s authority, backlinks are also a way to gain referral traffic. Local directories are great way for people to discover new businesses in their local area, and they often generate a small but steady number of visits.

How We Can Help

  • UK-based team. Native English speakers.
  • White hat SEO techniques. Our link builders follow a strict set of quality guidelines to assess whether the site is beneficial before building a link.
  • Backlink audits to check for low quality backlinks.
  • Contacting low quality websites and asking them to remove links to your website.
  • Submitting disavows for non-responding low quality sites.
  • Reviewing backlink SEO stats including DA (ideally we aim for a score of 50+).
  • Sourcing new backlink opportunities on high-quality directories and websites.
  • Outreach to high-quality, industry or location relevant websites.
  • Analysing competitor backlinks to identify new opportunities and ‘cliques’.
  • Developing a NAP (Name, Address, Phone Number) profile to ensure backlink data is consistent which is essential for businesses targeting local keyword positions.
  • Manual creation of backlink data and content to maintain quality and relevance.
  • Drip-feeding new backlinks to Google to ensure they are indexed in search results.

Request a Link Building Quote

Rachael Adkins
Rachael Adkins
23/06/2021
Verified
Easy Internet built my website Butternuteazypeel.com. From start to finish the team were supportive and responsive and the system that was used for everyone to stay in the loop was very efficient. I would highly recommend, as a new business or an existing one. Great result!
Amanda Mather
Amanda Mather
23/06/2021
Verified
Very swift and professional service. We always get great feedback about our website.
Martyn Garrod
Martyn Garrod
09/03/2021
Verified
Easy Internet have been such a pleasure to work with so far. SEO is one of those things I knew I had to do as a business but didn’t know where to start. The team have been such a pain relief and I know that they have my businesses best interests at heart.
Bhavin Gandhi
Bhavin Gandhi
18/02/2021
Verified
The experience we have had in using 123 Ranking has been great. Very professional and know what they are talking about and we have seen great results. Highly recommend.
DLT Roofing Limited Leicester
DLT Roofing Limited Leicester
21/09/2020
Verified
Easy have been an incredible asset to our growing, family run roofing company. We have quadrupled the leads from our website and that’s all thanks to Easy’s knowledge and expertise. I must add that all members of Easy Internet have been helpful and friendly throughout – no issue was too big or too small. A huge thanks to Ren and Diana for their continued support.
Brent Katzman
Brent Katzman
18/07/2020
Verified
Nice and friendly company to deal with.
Shawn Desai
Shawn Desai
14/07/2020
Verified
Keep up the good work!
Lewis Christensen
Lewis Christensen
11/07/2020
Verified
Great return on my SEO investment. Really helped my business grow.