Link Building

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linkbuilding

What is Link Building?

Link building is, quite simply, building a link from one website to another. Backlinks are a great way to demonstrate to Google that your website is relevant to a specific industry and that the information on your website can be trusted. 

Why Do Websites Need Link Building?

Although focusing on onsite SEO can provide highly effective results, backing it up with offsite optimisation such as link building and citations can further boost positions and, if done correctly, can establish longterm ranking stability.

 

Backlinks are seen as an endorsement, confirming that your website is relevant and can be trusted. The higher the quality of the site linking to you, and the more trusted they are, the more credit they pass on to you.

 

One way we can check how effective link building is, is by checking a website’s domain authority (DA). DA is a score assigned by Moz that assesses certain factors including the number of links and their quality. The DA score ranges from 1-100; the higher the score, the more likely a site is to rank well on Google. Websites with high scores tend to be well-known, high traffic websites such as Wikipedia, Amazon and eBay (which have scores in the 90’s). Small businesses tend to have a much lower DA score (less than 50). The aim for most businesses is to achieve a higher score than their direct competitors rather than trying to reach 100.

Earning Backlinks

The best way to achieve high quality backlinks is by creating content on your website that people want to share.

 

When you add blogs and articles to your website that are high-quality, informative and accure, visitors are more likely to link to the content from their own websites and social media profiles.

 

These links are the most natural links, and generally most favoured by Google. Unfortunately, these kind of links can be difficult to earn, and even the best content may not attract any links.

 

If you are interested in creating high-quality content to encourage backlinks for your website, you may be interested in our SEO copywriting services.

Building Backlinks

An easier way to achieve a portfolio of quality backlinks is by manually building them.

 

There are several ways you can earn backlinks including submitting your details to high-quality, industry or location specific directories, contributing to relevant forum discussions and being included in an article or content on a high authority website.

 

Of course, quality is key to the success of your link building campaign, so using an experienced SEO company is essential. Many businesses have fallen victim to companies that offer large numbers of backlinks quickly, and for a low cost. Although you may see immediate, positive results, this is usually followed by the site receiving a penalty and the positions dropping, or the site being removed from search results completely. One good quality backlink is worth more than one hundred bad ones, which is why we source a smaller number of high-quality backlinks, and build your backlink portfolio in a gradual and sustainable way.

 

In addition to being an indicator of your website’s authority, backlinks are also a way to gain referral traffic. Local directories are great way for people to discover new businesses in their local area, and they often generate a small but steady number of visits.

How We Can Help

Request a Link Building Quote

Joanne Sharma
Joanne Sharma
03/12/2019
Verified review
Been great so far. Been working with them for a few months and they given some great advice and made positive changes. Now really looking forward to increasing traffic hopefully in the near future thank you 123 ranking!
James
James
27/03/2019
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We’ve been working with 123 Ranking for around 7 months now to try and protect and improve our organic rankings. The team at 123 Ranking are very friendly the service is fast, efficient and the communication is spot-on. It’s a little bit early in the day to comment too much on ranking gains but we’ve withstood 2 major Google updates without much of an issue. Thanks to all the team!
Imperial Roofing Supplies
Imperial Roofing Supplies
13/02/2019
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Having had problems with previous website designers, it was a breath of fresh air dealing with Easy Internet. We had great help and support throughout setting the website up initially as well on going. Being relative novices to websites, SEO’s etc – nothing was too much trouble in dealing with any queries or problems we may have had. The website and SEO have already been a massive benefit to the company. We would have no issues in recommending Easy Internet Services Thank you for all your support and help
Pippa Baker
Pippa Baker
04/01/2019
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They have helped our business immensely, are a great bunch of people to work with and offer sound good advice.
Kauser
Kauser
31/08/2018
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I cannot falter the fantastic service we have received from EIS. We started this relationship a number of years ago, after moving our mailbox and website from our old providers due to a number of reasons. It has been great working with Mark and Diana who understand the need of our Society and helped create what we wanted with minimal direction and also helped us find cost effective ways whilst we grow our Society. The banter that we have whilst they figure out the solution is great and reduces the stress level of getting things sorted. They most likely think I’m crazy, as most of my emails/ calls start with ‘it’s me again!’ but this doesn’t stop them with their professional attitude and timely delivery. Also great to know the name of the person who will be answering your calls, not just some call centre robot- giving it that personal touch. Further, knowing that if I do have anything that is urgent Diana is always more than happy to see how they can help. I have no hesitation in recommending them! Thank you for all your continuous support
Customer
Customer
21/08/2018
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Have been with this company many years and can not fault them. On occasions i have had issues at my end with my website and the tech team(Ralph in particular) have been absolute stars in getting it sorted for me. You will struggle to find a better company. Best wishes and kindest regards from all at Walks With Hawks.
Centaur Properties
Centaur Properties
15/08/2018
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Great service and excellent communication
Paul Allshire
Paul Allshire
19/06/2018
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We’ve only been using this company for a few weeks but are already starting to see the benefit. Have found them very knowledgeable, good value and really good at keeping us updated with progress. Based on our experience so far would not hesitate to recommend.
Water Park
Water Park
19/04/2018
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We have used this company for many years & have been very happy with their results and their ongoing suggestions of improvements we can make to increase our web presence.
Warwick Taylor
Warwick Taylor
17/04/2018
Verified review
If you want results, then these are the guy’s to go to! They offer a very professional and prompt service. I am extremely pleased with the results 123 ranking have been able to provide in such a short time frame. They are extremely professional and really take the time to get to know you as a client and capture your needs to make a big impact. I have absolutely no hesitation in recommending them and I look forward to continuing to work with them.