Google Penalty Removal & Recovery

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google penalty recovery

What is a Google Penalty?

Simply put, a Google Penalty refers to the negative impact on a website’s ranking in Google Search. It can result from a change to Google’s search algorithm – the method by which Google determines the “quality” of a website – or, more frequently, from substandard practices by your SEO company or marketing team. Anything from poor coding and low-quality backlinks to plagiarised content or being too sales-focused can result in a penalty.

Why has my website disappeared from Google?

If your search page ranking starts to slip, it may be a sign that you have received a partial Google penalty, as they mark your site as less relevant.

 

In more serious cases, a full Google penalty can result in your site not showing up at all, as they remove you from their search results pages.

 

At 123 Ranking, we have experience in confirming whether a site has suffered a Google penalty. This includes reviewing several tools like Google Console, our own specialist software, and in-depth manual checks.

Google

Why would I receive a penalty?

There are many reasons that a website might get penalised. Two of the most common are unnatural backlink penalties and misleading or low-quality content penalties.

 

A Backlink Penalty is normally incurred because of poor Search Engine Optimisation. If you work with an inexperienced SEO company (or worse, what’s known as a “black hat” SEO company), they might generate many backlinks for you in a short period of time that initially benefit your site’s rankings. However, this is rarely sustainable. These backlinks are often generated through spam directories, custom-built backlinking sites (known as PBN networks), or by spamming irrelevant links into blog comments. While certainly effective in the (very) short term, Google are quick to act on this behaviour by applying a backlink penalty.

 

A Content Penalty is something of a misnomer. Duplicating content on your own site will not result in a penalty – Google will merely disregard the duplicated pages and not index them separately. A duplicate content penalty is applied to content you have taken from another site and appropriated as your own. Other content penalties apply for things like auto-generated content, keyword-spamming, and misleading content that encourages users to take action under false pretences. Even too-heavy an emphasis on selling your product can result in a content penalty. Google’s remit is that sites in its search index must offer a positive user experience, and heavy-handed sales tactics don’t fall into that category.

penalty recovery strategy

How Do I Recover From a Google Penalty?

There is no single, catch-all solution to recover from a Google penalty. With so many reasons for a penalty to be imposed there are, likewise, a broad range of options available to remove one. Finding the right solution for the specific penalty you have received can be both involved and time-consuming. This is why you should consider using a Google penalty removal agency.

 

Here at 123 Ranking, we take a holistic approach with our Google penalty recovery service. We perform a full technical audit of your website to diagnose the reason for your penalty. Once we have established this, we have the tools and the experience to put together a penalty removal strategy that will get your site indexed and ranking again.

Our Strategy

Full Website Review

We will complete a full review of your website to identify whether your website has been penalised, and if so, why.

Onsite or Offsite?

The review will help us to identify whether it is an onsite issue e.g. spam content, or an offsite issue e.g. low-quality backlinks.

Resolve the issue

We will then work to resolve the issue, this may require changes to the site content, or for our team to contact sites for link removal and submit disavow requests.

Reconsideration Request

We will then submit a reconsideration request, explaining to Google the steps we’ve taken to resolve the issue and asking them to remove the penalty.

Request a Google Penalty Removal & Recovery Quote

If you believe you have received a Google penalty and need to have it removed, contact 123 Ranking today.

Joanne Sharma
Joanne Sharma
03/12/2019
Verified review
Been great so far. Been working with them for a few months and they given some great advice and made positive changes. Now really looking forward to increasing traffic hopefully in the near future thank you 123 ranking!
James
James
27/03/2019
Verified review
We’ve been working with 123 Ranking for around 7 months now to try and protect and improve our organic rankings. The team at 123 Ranking are very friendly the service is fast, efficient and the communication is spot-on. It’s a little bit early in the day to comment too much on ranking gains but we’ve withstood 2 major Google updates without much of an issue. Thanks to all the team!
Imperial Roofing Supplies
Imperial Roofing Supplies
13/02/2019
Verified review
Having had problems with previous website designers, it was a breath of fresh air dealing with Easy Internet. We had great help and support throughout setting the website up initially as well on going. Being relative novices to websites, SEO’s etc – nothing was too much trouble in dealing with any queries or problems we may have had. The website and SEO have already been a massive benefit to the company. We would have no issues in recommending Easy Internet Services Thank you for all your support and help
Pippa Baker
Pippa Baker
04/01/2019
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They have helped our business immensely, are a great bunch of people to work with and offer sound good advice.
Kauser
Kauser
31/08/2018
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I cannot falter the fantastic service we have received from EIS. We started this relationship a number of years ago, after moving our mailbox and website from our old providers due to a number of reasons. It has been great working with Mark and Diana who understand the need of our Society and helped create what we wanted with minimal direction and also helped us find cost effective ways whilst we grow our Society. The banter that we have whilst they figure out the solution is great and reduces the stress level of getting things sorted. They most likely think I’m crazy, as most of my emails/ calls start with ‘it’s me again!’ but this doesn’t stop them with their professional attitude and timely delivery. Also great to know the name of the person who will be answering your calls, not just some call centre robot- giving it that personal touch. Further, knowing that if I do have anything that is urgent Diana is always more than happy to see how they can help. I have no hesitation in recommending them! Thank you for all your continuous support
Customer
Customer
21/08/2018
Verified review
Have been with this company many years and can not fault them. On occasions i have had issues at my end with my website and the tech team(Ralph in particular) have been absolute stars in getting it sorted for me. You will struggle to find a better company. Best wishes and kindest regards from all at Walks With Hawks.
Centaur Properties
Centaur Properties
15/08/2018
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Great service and excellent communication
Paul Allshire
Paul Allshire
19/06/2018
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We’ve only been using this company for a few weeks but are already starting to see the benefit. Have found them very knowledgeable, good value and really good at keeping us updated with progress. Based on our experience so far would not hesitate to recommend.
Water Park
Water Park
19/04/2018
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We have used this company for many years & have been very happy with their results and their ongoing suggestions of improvements we can make to increase our web presence.
Warwick Taylor
Warwick Taylor
17/04/2018
Verified review
If you want results, then these are the guy’s to go to! They offer a very professional and prompt service. I am extremely pleased with the results 123 ranking have been able to provide in such a short time frame. They are extremely professional and really take the time to get to know you as a client and capture your needs to make a big impact. I have absolutely no hesitation in recommending them and I look forward to continuing to work with them.