Google My Business Optimisation

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What is Google My Business?

Google Business Profile, formerly Google My Business (GMB) is a way to display important, up-to-date information to customers searching for your specific business online. If somebody searches for your company’s name, your key details will be displayed in their search results, including contact details, opening hours, images, reviews, questions, updates, and more.

 

Google Business Profile also includes your company in maps searches. This allows people searching for your kind of service in their local area to locate you with ease. Your company will be tagged on the Google Map result. Clicking on the icon for your company will pull up your Google Business Profile for the user. This facility requires careful optimisation, as various factors can determine where Google ranks your site, even in the map results.
Google My Business

Why you need Google My Business

To be successful in today’s digital age, you need an effective online presence at every stage of a customer’s interest curve. Having a great website and an engaging social media presence means little if nobody ever gets that far. A Google Business Profile presents you as a physical business, rather than an online entity. Customers searching for your particular services are more likely to reach out to you when presented with your Google Business Profile. 

The Benefits of Monthly Google My Business Updates

As a respected Google My Business agency, we have assisted businesses in Leicester and across the UK in promoting their brand. We understand the importance of utilising the Google Business Profile features effectively. Here are some of the benefits a well optimised page can produce.

Display Business Information

A Google Business Profile allows people who search for your company to see your most accurate business information, including your address, phone number, website URL, and opening times. All this information in one handy place, offers multiple avenues for them to get in touch. 

You can also mark your business as temporarily closed, a feature that came to the forefront during the Covid-19 lockdown.

Get Found Locally

The most common auxiliary search typed into Google is “near me.” Especially prevalent among users on the go, it is frequently used on mobile devices. Thanks to Google Places – a pairing of Google Business Profile and Google Maps – you can have your business highlighted for customers already in the local area.

 

You can include multiple locations, highlighting your business listing in local SEO results and helping customers to find their local branch.

Share Updates

Have you had to close your shop for a family emergency? Have you decided to extend your opening hours to facilitate bank holiday or seasonal shopping? Changes to your website can take time to filter through to your organic Google results. With Google Business Profile updates these changes are immediate, providing exceptional customer service.

 

You can also add posts to your Google Business Profile including text, photos and videos. Posts are a great way to make potential customers aware of sales and promotions, events and company news before they even click through to your website.

Customer Reviews

Customer reviews are posted directly below your Google Business Profile. This can prove hugely influential on potential customers, as it offers an independent opinion of your product or service.

 

If you feel a review has been falsely made or is deliberately damaging, you can apply to Google to have it removed. 

Engage with Customers

Speaking of customer reviews, Google Business Profile allows you to read and respond to those reviews. Thanking a customer for a positive review creates engagement between them and your business. Not only are they more likely to visit you again, but so are others, as this interaction shows that you care. You can also add photographs of your business or your products on your Google Business Profile, which leads to over a third more clicks through to your site.

 

Engagement doesn’t just run one way. There is a section for potential and existing customers to ask questions about your service or product. These can be answered by the owner of the Google Business Profile, or by other customers.

Track Visitor Data

Google Business Profile provides essential insights on how customers searched for your business – what terms they used, what devices they were searching with, and what they were doing when they searched for you.

 

You also get valuable data like how many customers clicked on the link from your Google Business Profile, how many phoned or emailed you direct from the search results, and more.

Request a Google My Business Optimisation Quote

Ready to discover how Google My Business optimisation can benefit your business? Get in touch today for your free, no obligation quote.

Rachael Adkins
Rachael Adkins
23/06/2021
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DLT Roofing Limited Leicester
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