Google My Business Optimisation

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What is Google My Business?

Google My Business (GMB) is a way to display important, up-to-date information to customers searching for your specific business online. If somebody searches for your company’s name, your key details will be displayed in their search results, including contact details, opening hours, images, reviews, questions, updates, and more.

 

Google My Business also includes your company in maps searches. This allows people searching for your kind of service in their local area to locate you with ease. Your company will be tagged on the Google Map result. Clicking on the icon for your company will pull up your Google My Business details for the user. This facility requires careful optimisation, as various factors can determine where Google ranks your site, even in the map results.
Google My Business

Why you need Google My Business

To be successful in today’s digital age, you need an effective online presence at every stage of a customer’s interest curve. Having a great website and an engaging social media presence means little if nobody ever gets that far. A Google My Business page presents you as a physical business, rather than an online entity. Customers searching for your particular services are more likely to reach out to you when presented with your Google My Business page. 

The Benefits of Google My Business

As a respected Google My Business agency, we have assisted businesses in Leicester and across the UK in promoting their brand. We understand the importance of utilising the Google My Business features effectively. Here are some of the benefits a well optimised page can produce.

Display Business Information

A Google My Business page allows people who search for your company to see your most accurate business information, including your address, phone number, website URL, and opening times. All this information in one handy place, offers multiple avenues for them to get in touch. 

 

You can also mark your business as temporarily closed, a feature that came to the forefront during the Covid-19 lockdown.

Get Found Locally

The most common auxiliary search typed into Google is “near me.” Especially prevalent among users on the go, it is frequently used on mobile devices. Thanks to Google Places – a pairing of Google My Business and Google Maps – you can have your business highlighted for customers already in the local area.

 

You can include multiple locations, highlighting your business listing in local SEO results and helping customers to find their local branch.

Share Updates

Have you had to close your shop for a family emergency? Have you decided to extend your opening hours to facilitate Christmas shopping? Changes to your website can take time to filter through to your organic Google results. With Google My Business updates these changes are immediate, providing exceptional customer service.

 

You can also add posts to your Google My Business page including text, photos and videos. Posts are a great way to make potential customers aware of sales and promotions, events and company news before they even click through to your website.

Customer Reviews

Customer reviews are posted directly below your Google My Business profile. This can prove hugely influential on potential customers, as it offers an independent opinion of your product or service.

 

If you feel a review has been falsely made or is deliberately damaging, you can apply to Google to have it removed. 

Engage with Customers

Speaking of customer reviews, Google My Business allows you to read and respond to those reviews. Thanking a customer for a positive review creates engagement between them and your business. Not only are they more likely to visit you again, but so are others, as this interaction shows that you care. You can also add photographs of your business or your products on your Google My Business page, which leads to over a third more clicks through to your site.

 

Engagement doesn’t just run one way. There is a section for potential and existing customers to ask questions about your service or product. These can be answered by the owner of the Google My Business account, or by other customers.

Track Visitor Data

Google My Business provides essential insights on how customers searched for your business – what terms they used, what devices they were searching with, and what they were doing when they searched for you.

 

You also get valuable data like how many customers clicked on the link from your Google My Business profile, how many phoned or emailed you direct from the search results, and more.

Request a Google My Business Optimisation Quote

Ready to discover how Google My Business optimisation can benefit your business? Get in touch today for your free, no obligation quote.

Joanne Sharma
Joanne Sharma
03/12/2019
Verified review
Been great so far. Been working with them for a few months and they given some great advice and made positive changes. Now really looking forward to increasing traffic hopefully in the near future thank you 123 ranking!
James
James
27/03/2019
Verified review
We’ve been working with 123 Ranking for around 7 months now to try and protect and improve our organic rankings. The team at 123 Ranking are very friendly the service is fast, efficient and the communication is spot-on. It’s a little bit early in the day to comment too much on ranking gains but we’ve withstood 2 major Google updates without much of an issue. Thanks to all the team!
Imperial Roofing Supplies
Imperial Roofing Supplies
13/02/2019
Verified review
Having had problems with previous website designers, it was a breath of fresh air dealing with Easy Internet. We had great help and support throughout setting the website up initially as well on going. Being relative novices to websites, SEO’s etc – nothing was too much trouble in dealing with any queries or problems we may have had. The website and SEO have already been a massive benefit to the company. We would have no issues in recommending Easy Internet Services Thank you for all your support and help
Pippa Baker
Pippa Baker
04/01/2019
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They have helped our business immensely, are a great bunch of people to work with and offer sound good advice.
Kauser
Kauser
31/08/2018
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I cannot falter the fantastic service we have received from EIS. We started this relationship a number of years ago, after moving our mailbox and website from our old providers due to a number of reasons. It has been great working with Mark and Diana who understand the need of our Society and helped create what we wanted with minimal direction and also helped us find cost effective ways whilst we grow our Society. The banter that we have whilst they figure out the solution is great and reduces the stress level of getting things sorted. They most likely think I’m crazy, as most of my emails/ calls start with ‘it’s me again!’ but this doesn’t stop them with their professional attitude and timely delivery. Also great to know the name of the person who will be answering your calls, not just some call centre robot- giving it that personal touch. Further, knowing that if I do have anything that is urgent Diana is always more than happy to see how they can help. I have no hesitation in recommending them! Thank you for all your continuous support
Customer
Customer
21/08/2018
Verified review
Have been with this company many years and can not fault them. On occasions i have had issues at my end with my website and the tech team(Ralph in particular) have been absolute stars in getting it sorted for me. You will struggle to find a better company. Best wishes and kindest regards from all at Walks With Hawks.
Centaur Properties
Centaur Properties
15/08/2018
Verified review
Great service and excellent communication
Paul Allshire
Paul Allshire
19/06/2018
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We’ve only been using this company for a few weeks but are already starting to see the benefit. Have found them very knowledgeable, good value and really good at keeping us updated with progress. Based on our experience so far would not hesitate to recommend.
Water Park
Water Park
19/04/2018
Verified review
We have used this company for many years & have been very happy with their results and their ongoing suggestions of improvements we can make to increase our web presence.
Warwick Taylor
Warwick Taylor
17/04/2018
Verified review
If you want results, then these are the guy’s to go to! They offer a very professional and prompt service. I am extremely pleased with the results 123 ranking have been able to provide in such a short time frame. They are extremely professional and really take the time to get to know you as a client and capture your needs to make a big impact. I have absolutely no hesitation in recommending them and I look forward to continuing to work with them.