Blog Creation & Management

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Professional copywriting

Professional blog writing services

If you’re running a business – be it in Leicester, or anywhere else in the UK – then you should also be running a blog. A recent study indicated that companies that provide regular blog content receive 97% more links to their website. For companies that operate business-to-business, the stats are even more impressive, with those companies that incorporate a blog into their marketing and SEO strategy receiving 67% more leads compared to those that don’t.

Why high-quality blog content is so important

Including a blog on your company website works towards several goals simultaneously. It’s a way to engage with existing customers, a way to establish credibility in your specific field, a way to strengthen brand awareness, and a way to attract new visitors to your site.

That’s a lot of work being performed by one small section of your website and it represents a tremendous return on investment for any company.
Content is king

The benefits of blogging

A regularly-updated and well-written blog provides huge benefits to any company. Here are just a few ways it can benefit you:

 

Improves Google rankings: Google’s search algorithm ranks websites based on relevance and quality, looking to deliver the best experience for their users. If your blog has fresh content, professionally written, and seeded with appropriate keywords, this can seriously boost your rankings. Blogs also help you to appear in a wider variety of search results by covering a broad range of topics relating to your industry.

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Client engagement: if you have news to share with your core audience, a blog is the best way to do it. Not only are existing customers kept in the loop, but a blog is already optimised for sharing on social media. If you hook your current client base with an engaging blog, they will be encouraged to share it to their friends and followers.

 

Establish your expertise: a key component of Google’s search algorithm is E-A-T. It stands for Expertise, Authoritativeness, and Trustworthiness, and is a way of determining a website’s usefulness for the end-user. By producing high-quality blog content, you can establish your knowledge and expertise within your industry, thereby increasing your E-A-T score. This has a knock-on effect, as regular visitors to your blog will know that your content is to be trusted, making them more likely to share your posts with others.

 

Improve brand awareness: a good blog will not only get more hits from targeted Google searches, but is also more likely to be shared across social media platforms. This costs your company nothing in terms of time or investment, yet can result in a significant upswing in brand awareness, particularly at a local level.

 

Give your business an authentic voice: this is a key aspect of retaining existing customers as well as attracting new ones. The tone of most blogs is less formal than the rest of a website’s content. It still maintains that professional edge, of course, but it is more personable and engaging. Visitors know that it has been written by a real person with their enjoyment of the post in mind.

Why use professional blog writers?

Companies and individuals around the world are producing online content every day. It seems a simple enough thing to do – after all, it’s just talking about your business, your product, or your industry for a few hundred words. Is that really something that requires the attention of professional blog writers?

 

We understand the query but, like any aspect of your company, time spent blogging is time taken away from the fundamentals of your business. In the same way that you outsource your accounts to a professional, rather than taking the time to do them yourself, blogging is a task that requires a specific skillset, honed by years of experience. With an emphasis on SEO, blog writing can have a huge impact on your company’s online presence, and professional blog writers will do it quicker, do it better, and deliver a greater ROI than you trying it alone.

What 123 Ranking can do for you

Whether you want to create your own blog posts, or require the services of professional corporate blog writers to produce regular, quality content for your website, 123 Ranking has you covered.

We can set up a new blog section on your website from as little as £100 +VAT.

This blog will be fully branded to match your existing web design and can be updated at any time using a content management system.

Professional Content Creation

We also offer a professional business copywriting service where we produce original blog content for your website. Written by experienced copywriters with SEO in mind, this is available on a monthly, bi-monthly or quarterly basis, depending on your needs. If you need more frequent content, our team of writers are happy to produce multiple blogs for you in a month. Simply get in touch with us with details of what you need, and we will provide you with a free, no-obligation quote.

Request a Blog Creation Quote