Blog Writing Services

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Professional copywriting

Professional blog writing services

If you’re running a business – be it in Leicester, or anywhere else in the UK – then you should also be running a blog. A recent study indicated that companies that provide regular blog content receive 97% more links to their website. For companies that operate business-to-business, the stats are even more impressive, with those companies that incorporate a blog into their marketing and SEO strategy receiving 67% more leads compared to those that don’t.

Why high-quality blog content is so important

Including a blog on your company website works towards several goals simultaneously. It’s a way to engage with existing customers, a way to establish credibility in your specific field, a way to strengthen brand awareness, and a way to attract new visitors to your site.

That’s a lot of work being performed by one small section of your website and it represents a tremendous return on investment for any company.
Content is king

The benefits of blogging

A regularly-updated and well-written blog provides huge benefits to any company. Here are just a few ways it can benefit you:

 

Improves Google rankings: Google’s search algorithm ranks websites based on relevance and quality, looking to deliver the best experience for their users. If your blog has fresh content, professionally written, and seeded with appropriate keywords, this can seriously boost your search engine rankings. Blogs also help you to appear in a wider variety of search results by covering a broad range of topics relating to your industry.

copywriter

Client engagement: if you have news to share with your core audience, a blog is the best way to do it. Not only are existing customers kept in the loop, but a blog is already optimised for sharing on social media. If you hook your current client base with an engaging blog, they will be encouraged to share it to their friends and followers.

 

Establish your expertise: a key component of Google’s search algorithm is E-A-T. It stands for Expertise, Authoritativeness, and Trustworthiness, and is a way of determining a website’s usefulness for the end-user. By producing high-quality blog content, you can establish your knowledge and expertise within your industry, thereby increasing your E-A-T score. This has a knock-on effect, as regular visitors to your blog will know that your content is to be trusted, making them more likely to share your posts with others.

 

Improve brand awareness: a good blog will not only get more hits from targeted Google searches, but is also more likely to be shared across social media platforms. This costs your company nothing in terms of time or investment, yet can result in a significant upswing in brand awareness, particularly at a local level.

 

Give your business an authentic voice: this is a key aspect of retaining existing customers as well as attracting new ones. The tone of most blogs is less formal than the rest of a website’s content. It still maintains that professional edge, of course, but it is more personable and engaging. Visitors know that it has been written by a real person with their enjoyment of the post in mind.

Why use professional blog writers?

Companies and individuals around the world are producing online content every day. It seems a simple enough thing to do – after all, it’s just talking about your business, your product, or your industry for a few hundred words. Is that really something that requires the attention of professional blog writers?

 

We understand the query but, like any aspect of your company, time spent blogging is time taken away from the fundamentals of your business. In the same way that you outsource your accounts to a professional, rather than taking the time to do them yourself, blogging is a task that requires a specific skillset, honed by years of experience. With an emphasis on SEO, blog writing can have a huge impact on your company’s online presence, and professional blog writers will do it quicker, do it better, and deliver a greater ROI than you trying it alone.

How We Work

1. Agree topic

We begin by agreeing a topic with you and deciding the key search terms that should be included in the blog content.

 

We can suggest topics for you based on the keywords people are searching for, or you can provide the topics or themes for us to use.

2. Create content

Our professional content writers create engaging blog posts that match your brands tone, and include your SEO keywords in an unobtrustive way.

 

Our copywriters are native English speakers, so you can rest assured that you’ll receive high-quality content every time.

 

3. Send for approval

We will then send the blog article to you via your dedicated client area. You will be able to request revisions if required, or, you can edit the document directly. Once approved, we can either upload the blog for you or you can upload it yourself (depending on which option you choose as part of your blogging package).

What 123 Ranking can do for you

Whether you want to create your own blog posts, or require the services of professional corporate blog writers to produce regular, quality content for your website, 123 Ranking has you covered.

We can set up a new blog section on your website from as little as £100 +VAT.

This blog will be fully branded to match your existing web design and can be updated at any time using a content management system.

Professional Content Creation

Written by experienced copywriters with SEO in mind, our blog content writing services are available on a monthly, bi-monthly or quarterly basis, depending on your needs. If you need more frequent content, our team of writers are happy to produce multiple blogs for you in a month. Simply get in touch with details of what you need, and we will provide you with a free, no-obligation quote.

 

We also offer a professional business copywriting service where we produce original content for your website.

Request a Blog Creation Quote

Joanne Sharma
Joanne Sharma
03/12/2019
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Been great so far. Been working with them for a few months and they given some great advice and made positive changes. Now really looking forward to increasing traffic hopefully in the near future thank you 123 ranking!
James
James
27/03/2019
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We’ve been working with 123 Ranking for around 7 months now to try and protect and improve our organic rankings. The team at 123 Ranking are very friendly the service is fast, efficient and the communication is spot-on. It’s a little bit early in the day to comment too much on ranking gains but we’ve withstood 2 major Google updates without much of an issue. Thanks to all the team!
Imperial Roofing Supplies
Imperial Roofing Supplies
13/02/2019
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Having had problems with previous website designers, it was a breath of fresh air dealing with Easy Internet. We had great help and support throughout setting the website up initially as well on going. Being relative novices to websites, SEO’s etc – nothing was too much trouble in dealing with any queries or problems we may have had. The website and SEO have already been a massive benefit to the company. We would have no issues in recommending Easy Internet Services Thank you for all your support and help
Pippa Baker
Pippa Baker
04/01/2019
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They have helped our business immensely, are a great bunch of people to work with and offer sound good advice.
Kauser
Kauser
31/08/2018
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I cannot falter the fantastic service we have received from EIS. We started this relationship a number of years ago, after moving our mailbox and website from our old providers due to a number of reasons. It has been great working with Mark and Diana who understand the need of our Society and helped create what we wanted with minimal direction and also helped us find cost effective ways whilst we grow our Society. The banter that we have whilst they figure out the solution is great and reduces the stress level of getting things sorted. They most likely think I’m crazy, as most of my emails/ calls start with ‘it’s me again!’ but this doesn’t stop them with their professional attitude and timely delivery. Also great to know the name of the person who will be answering your calls, not just some call centre robot- giving it that personal touch. Further, knowing that if I do have anything that is urgent Diana is always more than happy to see how they can help. I have no hesitation in recommending them! Thank you for all your continuous support
Customer
Customer
21/08/2018
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Have been with this company many years and can not fault them. On occasions i have had issues at my end with my website and the tech team(Ralph in particular) have been absolute stars in getting it sorted for me. You will struggle to find a better company. Best wishes and kindest regards from all at Walks With Hawks.
Centaur Properties
Centaur Properties
15/08/2018
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Great service and excellent communication
Paul Allshire
Paul Allshire
19/06/2018
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We’ve only been using this company for a few weeks but are already starting to see the benefit. Have found them very knowledgeable, good value and really good at keeping us updated with progress. Based on our experience so far would not hesitate to recommend.
Water Park
Water Park
19/04/2018
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We have used this company for many years & have been very happy with their results and their ongoing suggestions of improvements we can make to increase our web presence.
Warwick Taylor
Warwick Taylor
17/04/2018
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If you want results, then these are the guy’s to go to! They offer a very professional and prompt service. I am extremely pleased with the results 123 ranking have been able to provide in such a short time frame. They are extremely professional and really take the time to get to know you as a client and capture your needs to make a big impact. I have absolutely no hesitation in recommending them and I look forward to continuing to work with them.