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A regularly-updated and well-written blog provides huge benefits to any company. Here are just a few ways it can benefit you:
Improves Google rankings: Google’s search algorithm ranks websites based on relevance and quality, looking to deliver the best experience for their users. If your blog has fresh content, professionally written, and seeded with appropriate keywords, this can seriously boost your rankings. Blogs also help you to appear in a wider variety of search results by covering a broad range of topics relating to your industry.
Client engagement: if you have news to share with your core audience, a blog is the best way to do it. Not only are existing customers kept in the loop, but a blog is already optimised for sharing on social media. If you hook your current client base with an engaging blog, they will be encouraged to share it to their friends and followers.
Establish your expertise: a key component of Google’s search algorithm is E-A-T. It stands for Expertise, Authoritativeness, and Trustworthiness, and is a way of determining a website’s usefulness for the end-user. By producing high-quality blog content, you can establish your knowledge and expertise within your industry, thereby increasing your E-A-T score. This has a knock-on effect, as regular visitors to your blog will know that your content is to be trusted, making them more likely to share your posts with others.
Improve brand awareness: a good blog will not only get more hits from targeted Google searches, but is also more likely to be shared across social media platforms. This costs your company nothing in terms of time or investment, yet can result in a significant upswing in brand awareness, particularly at a local level.
Give your business an authentic voice: this is a key aspect of retaining existing customers as well as attracting new ones. The tone of most blogs is less formal than the rest of a website’s content. It still maintains that professional edge, of course, but it is more personable and engaging. Visitors know that it has been written by a real person with their enjoyment of the post in mind.
Companies and individuals around the world are producing online content every day. It seems a simple enough thing to do – after all, it’s just talking about your business, your product, or your industry for a few hundred words. Is that really something that requires the attention of professional blog writers?
We understand the query but, like any aspect of your company, time spent blogging is time taken away from the fundamentals of your business. In the same way that you outsource your accounts to a professional, rather than taking the time to do them yourself, blogging is a task that requires a specific skillset, honed by years of experience. With an emphasis on SEO, blog writing can have a huge impact on your company’s online presence, and professional blog writers will do it quicker, do it better, and deliver a greater ROI than you trying it alone.
Whether you want to create your own blog posts, or require the services of professional corporate blog writers to produce regular, quality content for your website, 123 Ranking has you covered.
This blog will be fully branded to match your existing web design and can be updated at any time using a content management system.