White hat SEO is ethical search engine optimisation and is what you should use to improve your website. When you develop a great site and allow it to mature naturally, it will get and maintain better Google rankings. This is the difference between a stable long-term website and a brief stay at the top in the SERPS.
When you use white hat techniques to improve a website you look at getting natural links, networking with others in the industry, using ethical SEO and appropriate self-promotion. If you get better Google rankings using white hat SEO link building techniques, you keep those rankings.
When using ethical SEO to improve a website, start with the content. The old adage about content being king is finally coming true. Google has begun to crackdown on duplicate content and spinning which is a favourite black hat SEO tactic. Creating the best, most informative and reader friendly content that you can does not mean that it cannot be search engine friendly.
Headers play a huge role in ethical SEO. When writing your content you should break it down and give each section a descriptive header. This ethical SEO technique tells the Google spiders what your page is about in relation to your site. If the spiders know what my site is about, it will improve the website. White hat SEO emphasises these important aspects of a page.
Improve your website using ethical SEO. Black hat SEO and white hat SEO are opposite in the way that they acquire incoming links. Black hat SEO only cares about links to get better Google rankings. White hat SEO based websites write and publish content that people will find useful. This useful content leads to better Google rankings via ethical SEO. The articles that they place online are not simply self-serving links surrounded by text. This type of marketing always helps to improve a website.
Learn more about ethical SEO and the benefits of white hat SEO at our website. Our SEO experts can help you to get better Google rankings without resorting to the black hat SEO methods that will eventually ruin the reputation of your website. We have seen the benefits of white hat SEO methods to improve websites and you can too.