Have you heard about the latest Google Algorithm change?On March 12th, Google released a Core Algorithm Change, which was confirmed a day later by the Google team. But what does this mean and how can it impact your website and your business?
What is the Google Algorithm?The first thing to understand is the way that Google ranks sites.The Google algorithm is the way that the search engine weighs up a huge range of different factors and decides which web results are going to be displayed to the searcher, and in what order. The exact nature of the Google algorithm is not known, and it’s always changing as search changes and improves.This is one of the reasons why you may see keywords move around, despite not making any changes to your site.
Why Do Algorithm Changes Matter?Now you understand that the algorithm is used to rank web results, it follows that changes in the algorithm will lead to changes in the ranking.Small changes happen all the time and are rarely confirmed. These are unlikely to make a meaningful impact on your site traffic, especially if you are doing SEO work to improve your positions. Big updates are different.A big update, such as the core one that we have seen in March, can dramatically affect positions, and this will have a knock on effect to the traffic of your website. Reduced traffic means less customers for your business, which is especially relevant if organic search is one of your main sources of traffic.
When Was the Last Google Algorithm Change?While small changes take place all the time, the last confirmed change took place in September 2018, and there was one the month before as well, in August. These core updates tend to affect all sorts of sites as they are broader and not focused on specific issues. This can also make them more difficult to engage with.An example of a more specific update would be the ‘speed update’ in July 2018. This update used the speed at which a webpage loads on a mobile device as a ranking factor. Not only was this algorithm announced at the beginning of the year to allow the website to prepare, but there was also a straightforward way to fix any drops that it caused – improve your mobile load speed! We advised our SEO clients months in advance on how to prepare for this update and provided improvements to several sites.While the March update is the first confirmed update of 2019, many resources indicate that other updates that have affected traffic have been taking place since the beginning of the year.
Have You Been Affected and What Should You Do?If you’ve noticed a sudden and sustained change in your positions around the 12th or 13th of March, it’s likely that the core update has made a difference to your site.With more specific updates, there are normally clear changes you can make to your website which will improve the rankings.Broad updates like this one are difficult to respond to. Google themselves are often reluctant to discuss these changes because they do not advise making any changes to respond to them.Our SEO team have been studying the change and keeping up with the latest analysis online. We would advise that the change appears to be in line with Google’s priority of high quality content and a positive customer experience. This should be the foundation of an SEO strategy, and as a result we have seen mostly positive movement for our clients following this update.
SEO is Constantly Changing and We Are PreparedThe nature of search is uncertain.Updates can take place at any time which may impact your site’s positions.But uncertainty does not equate to randomness.Having been in the SEO business for over 18 years, we have seen huge changes in search. It’s important to understand that overall, search engines strive to provide good quality results. While some updates may call for specific action, following best practice and staying on top of your SEO work will always give good results.Our years of experience have given us an excellent understanding of when to wait for positions to stabilise and when to make changes to boost them. We keep up with all the latest Google updates and recommendations so that we can get the best results for our clients.
If you’d like to talk more about how this or any update has affected your site, get in touch with us today on 0333 332 6396 or fill in our contact form to book a free, 15 minute SEO consultation.
What Is SEO?SEO stands for Search Engine Optimisation. It is the process of making sure that your site is easy to understand for search bots, so that they can find the relevant information and show your site to searchers who want to engage with it. Search Engine Optimisation also optimises your site based on the ranking factors that Google uses to order websites in search. This includes factors like loading speed, security and high quality content.
What is SEO Marketing?Searching online is one of the primary ways that people find services and products that they want. Optimising your site to rank better in Google searches makes it easier for searchers to find your site and discover your services. This is one of the best ways of marketing your business and we would recommend all businesses invest in SEO as part of their marketing strategy.
How does SEO Work?So how do you actually do SEO and how can you improve the SEO on your site? SEO works by considering all of the factors that Google uses to rank. It is usually split into onpage and off page SEO.
What is On-page SEO?On-page SEO deals with working on the back end of your site, so that search bots can easily navigate your site and understand it’s it. It also focuses on providing fresh, high quality content, and clear information.
What is Off-page SEO?Off-page SEO looks at work that can be done outside of your website, that will improve your ranking positions in search. Sites which have a high number of backlinks, also known as incoming links, from good quality, relevant websites, are seen as more authoritative to a search engine. For this reason, high quality link research and acquisition is crucial to off-page SEO, and can take many forms.
How does SEO Help Your Business?SEO makes your site more visible in search, for relevant terms. This connects searchers with your site, and drives more relevant traffic to your business. SEO can therefore be a great way to increase customers, business and revenue.
Do I Need an SEO Company?SEO is a science, not an art, and there are plenty of resources online to help you get started. Making small changes such as increasing your content, making your site easier to navigate and improving the security is likely to see improvements in ranking. However the world of search is competitive and ever-changing. Research shows that most searchers don’t look past the first five results, and that the first page of results accounts for 95% of search traffic. SEO is also an investment of your time, which means taking you away from the day to day runnings of your business. It is often more worthwhile to invest in an SEO team who can provide proven results, rather than wasting your valuable time testing out different SEO techniques. Now you know the basics you’re ready to learn more. Don’t let the jargon slow you down, check out our infographic below and you’ll see that understanding SEO is as easy as ABC!
Why is SEO important?Is SEO dead?This, one of the top SEO-related searches on Google, reveals the unfair characterisation of SEO in digital marketing. To be honest, SEO is the soul of digital marketing. Had search engine optimisation been dead, digital marketing would have been dead already. In fact, SEO has become an inevitable part of branding strategies of businesses, especially those that seek regional and local search engine rankings.If you’re wondering about what can SEO do for my business? Here it is!No matter if you run a retail, small business or services business in the UK, you need UK SEO to reach out to your audiences, boost sales, establish loyal customer bases, and ensure that your sales copies are not overlooked. SEO becomes your regional/local advisor to gather data, create content, and disseminate information based on customer preferences.SEO serves regional and local marketing purposes for all – from small-sized brick and mortar establishments to large businesses. Collective data from various studies reveals that at least 50% of search engine users look for local businesses. To find a SEO company in UK, you need to know about how SEO serves more than just digital marketing. Have a look and see what is SEO in the business!
SEO for Goal-Oriented MarketingWhy do you need SEO:
- Increase visibility
- Establish brand-loyal customer base
- Create awareness
- Generate leads
SEO for Mindsharing and Word-of-Mouth MarketingSuccessful marketers rely on generic marketing for increasing the number of visitors, and mindsharing and word-of-mouth marketing for establishing loyal customer bases.Bounce rate is the rate of visitors closing the tab or switching to another website without navigating through your website. When your website is optimised on the search engine, the chances of more visitors arriving on your website are higher. With SEO, the (un-bounced) visitors land on your webpages, they navigate through the website, check its content, search keywords, view products, and perform a few other activities before closing the tab or moving to another website. With each such visitor, you gain more mindshared ratio and increased chances of word-of-mouth marketing. Even if the leads do not complete a purchase process, the information on your website is processed in their minds. This way, SEO converts the leads into potential customers.
Higher ROIAmong all traditional offline marketing and advertising techniques, SEO is privileged in a way that it helps earn higher and more consistent ROI. As a direct marketing technique, it does not interrupt the viewers while watching their favourite show. Instead, it appears on the screen only when people search its relevant content.This B2C relevancy neither bothers the customers, nor needs it to convince them. You can initiate a purchase process as soon as you want in your sales funnel without requiring to create a separate sales strategy. With low investments and high returns, SEO is every marketer’s favourite strategy even after more than a decade of its crowning.
Insightful MarketingSearch engine optimisation is insightful in two ways:
- As you do not have to convince the visitors or attract them to your products, you can create product or service specific content to create awareness or stimulate a purchase process by providing information of your business.
- You can use online tools, such as Google Analytics to get insights about your leads, potential buyers, and customers. You can use the information to create customer-specific content, such as promotional emails and giveaways to boost sales. This information can be used to improve the user experience, your website’s content, functionality, and other website features to improve the experience of your prospects and customers and build a loyal customer base.