Quality SEO copywriting is an essential element of any SEO strategy. As Google and other search engines constantly refine their search algorithms, so SEO copywriting becomes ever more important. 

For your business, the best way to keep ahead of the curve is to adopt the following SEO copywriting best practices.

1. Be the best you can be

We cannot stress this enough. A high-ranking site on Google requires your copywriting to be first-rate. This will likely involve hiring a professional copywriter – someone who understands the nuances of the written language.

2. Conduct thorough research

Before your copywriter types their first word, they need to know what they are aiming for. This means your SEO team should research the appropriate keywords, as well as secondary variations. They should also look at the length of competitors pages and how they rank.

3. Understand what you have to say

Whether you’re writing a landing page or a blog entry, you need a structure to your page. Every article requires a beginning, a middle and an end. You need to open with a topic or an argument, and proceed to justify that point throughout the piece.

4. A question of style

Google – like a regular reader – assumes that text included in a heading is of greater importance. Use this to your advantage by including relevant words and phrases within your header tags.

If you’re looking for a professional copywriter to create content or blog posts for your website, contact 123 Ranking today for a free quote. Our team are experts in creating SEO optimised content that helps businesses be found online.