VIP Bottles are an online retailer of exclusive spirits and champagnes, with next day delivery offered UK-wide.
The client found they were not getting enough hits to make their sales targets. Google is a major platform for them, but they were not ranking for their products. Being confident in their product range, they knew they simply needed more visitors to find them online.
After defining a strategy, we fully analysed the site (and key competitors) for technical issues to be fixed, and began optimising pages for relevant keywords.We then moved on to content marketing, creating new, user-friendly site content and fresh blog articles every fortnight. We also carried out extensive but highly-targeted, organic link building to boost their SEO.
After some great initial results, we then gradually built up a stronger online presence for the client over time.
↑ 370% higher traffic from search engines
↑ 74% of users now come from organic search
↑ 41% more time spent on the site by each user
VIP Bottles now ranks nationally in the top few results for a huge range of exclusive spirits and drinks, with great positions for Leicester, which is their local area.