Sharpe Maintenance Services
Sharpe Maintenance Services are suppliers on industrial cleaning machines including scrubber dryers, floor sweepers, commercial vaccuum cleaners and pressure washers.
They are a family business based in Leicester, supplying cleaning machines to businesses across the Midlands and UK.
Sharpe Maintenance offer only the best, specially selected machines for sale and hire. They also offer services, repairs and refurbishments, allowing them to build longterm business relationships.
The Sharpe Maintenance website was outdated and not using a responsive theme. When viewed on a mobile devide, the website didn’t load correctly, was difficult to navigate and wasn’t fully functional.
The issues with the website were resulting in lost traffic and conversions.The dated aesthetic wasn’t projecting the right image of the business and the website needed a complete refresh.
The client stocks a large number of products and ranges, so the focus was on making the site easy to navigate so visitors could locate what they want quickly.
The first thing our team did was to look at different hierarchy structures that effectively group the products together. We then developed a logical site structure that created an efficient journey through to website towards a desired goal i.e. making an enquiry.
Once the site structure was in place, we were able to work with the client to create a design that complimented their branding.
With an increasing number of online visitors using mobile devices to view websites, it was essential that the new website for Sharpe Maintenance was fully responsive and functional on a range of screen sizes. To achieve this, we used a responsive WordPress theme.
Whilst building the website, our design team considered a variety of elements to further improve the user experience, a few of the key features we included were easy to locate calls to action, clear images and easy to read content.
Prior to launching the website, we carried out extensive testing to make sure everything was working correctly.
One of the main benefits of using WordPress is the advanced functionality that allows us to build SEO into every website we create.
As an SEO company with over 20 years’ experience, we’re also able to recommend additional updates that will be beneficial. Whilst designing the new website for Sharpe Maintenance, we recognised that the content would need to be updated to improve performance in search engines.
Following the successful launch of their new website, Sharpe Maintenance recently signed up for an SEO package to further enhance their keyword positions.
We created a new website for Sharpe Maintenance that features a modern design and is fully responsive, providing a better user experience on desktop, mobile and tablets.
The new website really highlights their product range, including a variety of images that show them in action. We’ve also included clear calls to action to improve conversion rates.