Paradigm Wills and Legal Services
Paradigm Wills & Legal Services are a Leicester-based company, specialising in providing legal advice relating to Wills and estate planning.
The company was founded in 2015 by directors Bhavin Gandhi and Satwinder Sidhu, both of whom have extensive experience in the industry.
They handle all elements of estate planning; from establishment of trusts to power of attorney. Paradigm Wills works with clients across the UK as well as international clients looking for assistance with UK-based assets.
When Paradigm Wills came to us, they had a website that was built by Yell.com.
They had outgrown the website, and were looking for a new design that better represented their growing business, and highlighted the professional nature of their work.
They wanted a website that helped them stand out from their competitors, and really showed what their business was about.
Control With WordPress
The website they had with Yell was quite limiting in the changes and customisations that were available.
As Paradigm Wills grew and expanded their services, they needed a website that was able to grow with them. The limitations of the sitebuilder also meant their website had a very templated design which didn’t allow them to implement anything that would make them stand out.
To ensure they had full control, we built their new website using WordPress which can easily be adapted to include exciting new features. WordPress websites are also able to grow and change to meet the needs of the business.
Yell websites have an initial design set up fee, then a monthly maintenance fee, so you never fully own the website.
We always recommend moving away from subscription based websites so that businesses own their website outright.
By moving away from Yell, they now have full ownership and complete control over their website.
Paradigm Wills are committed to customer satisfaction, so we wanted to create a website that brought these values to the forefront.
We decided that a video header would create an eye-catching focal point that helped to keep visitors engaged, reducing the likelihood of them ‘bouncing’ off the website. Reducing a website’s bouncerate not only helps to increase conversions, it also lets Google know that a site is relevant for the search terms that lead the visitor there.
The Subtle Touches
By simplifying the navigation on the website, Paradigm Wills were able to present their services in an easy to understand way.
The directors wanted the website to show they were friendly and approachable with a high focus on customer satisfactions, so they asked us to include a conference call function.
We thought this was an excellent way to make their site stand out. The site includes the functionality to make online calls, video calls, and begin live chat, as well as showing realtime director availability.
The new website for Paradigm Wills & Legal Services presents a more professional and customer-centric image.
The movement of the video banner immediately catches attention, and the content is instantly relatable. The inclusion of multiple calls to action and live chat makes it easy for visitors to request information quickly and easily. Along with the conference call options on the contact page, the site is designed to encourage enquiries and conversions.