Paradigm Wills and Legal Services

Paradigm Wills & Legal Services are a Leicester-based company, specialising in providing legal advice relating to Wills and estate planning.

 

The company was founded in 2015 by directors Bhavin Gandhi and Satwinder Sidhu, both of whom have extensive experience in the industry.

 

They handle all elements of estate planning; from establishment of trusts to power of attorney. Paradigm Wills works with clients across the UK as well as international clients looking for assistance with UK-based assets.

 

The Brief

When Paradigm Wills came to us, they had a website that was built by Yell.com.

 

They had outgrown the website, and were looking for a new design that better represented their growing business, and highlighted the professional nature of their work.

 

They wanted a website that helped them stand out from their competitors, and really showed what their business was about.

Paradigm Wills Old Website

Control With WordPress

The website they had with Yell was quite limiting in the changes and customisations that were available.

 

As Paradigm Wills grew and expanded their services, they needed a website that was able to grow with them. The limitations of the sitebuilder also meant their website had a very templated design which didn’t allow them to implement anything that would make them stand out.

 

To ensure they had full control, we built their new website using WordPress which can easily be adapted to include exciting new features. WordPress websites are also able to grow and change to meet the needs of the business.

 

Full Ownership

Yell websites have an initial design set up fee, then a monthly maintenance fee, so you never fully own the website.

 

We always recommend moving away from subscription based websites so that businesses own their website outright.

 

By moving away from Yell, they now have full ownership and complete control over their website.

 

Strategy

Paradigm Wills are committed to customer satisfaction, so we wanted to create a website that brought these values to the forefront.

 

We decided that a video header would create an eye-catching focal point that helped to keep visitors engaged, reducing the likelihood of them ‘bouncing’ off the website. Reducing a website’s bouncerate not only helps to increase conversions, it also lets Google know that a site is relevant for the search terms that lead the visitor there.

The Subtle Touches

By simplifying the navigation on the website, Paradigm Wills were able to present their services in an easy to understand way.

 

The directors wanted the website to show they were friendly and approachable with a high focus on customer satisfactions, so they asked us to include a conference call function.

 

We thought this was an excellent way to make their site stand out. The site includes the functionality to make online calls, video calls, and begin live chat, as well as showing realtime director availability.

 

Results

The new website for Paradigm Wills & Legal Services presents a more professional and customer-centric image.

 

The movement of the video banner immediately catches attention, and the content is instantly relatable. The inclusion of multiple calls to action and live chat makes it easy for visitors to request information quickly and easily. Along with the conference call options on the contact page, the site is designed to encourage enquiries and conversions.

If you would like a new website quote, call us on 0333 320 8099 or complete our quote request form.

Joanne Sharma
Joanne Sharma
03/12/2019
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Been great so far. Been working with them for a few months and they given some great advice and made positive changes. Now really looking forward to increasing traffic hopefully in the near future thank you 123 ranking!
James
James
27/03/2019
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We’ve been working with 123 Ranking for around 7 months now to try and protect and improve our organic rankings. The team at 123 Ranking are very friendly the service is fast, efficient and the communication is spot-on. It’s a little bit early in the day to comment too much on ranking gains but we’ve withstood 2 major Google updates without much of an issue. Thanks to all the team!
Imperial Roofing Supplies
Imperial Roofing Supplies
13/02/2019
Verified review
Having had problems with previous website designers, it was a breath of fresh air dealing with Easy Internet. We had great help and support throughout setting the website up initially as well on going. Being relative novices to websites, SEO’s etc – nothing was too much trouble in dealing with any queries or problems we may have had. The website and SEO have already been a massive benefit to the company. We would have no issues in recommending Easy Internet Services Thank you for all your support and help
Pippa Baker
Pippa Baker
04/01/2019
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They have helped our business immensely, are a great bunch of people to work with and offer sound good advice.
Kauser
Kauser
31/08/2018
Verified review
I cannot falter the fantastic service we have received from EIS. We started this relationship a number of years ago, after moving our mailbox and website from our old providers due to a number of reasons. It has been great working with Mark and Diana who understand the need of our Society and helped create what we wanted with minimal direction and also helped us find cost effective ways whilst we grow our Society. The banter that we have whilst they figure out the solution is great and reduces the stress level of getting things sorted. They most likely think I’m crazy, as most of my emails/ calls start with ‘it’s me again!’ but this doesn’t stop them with their professional attitude and timely delivery. Also great to know the name of the person who will be answering your calls, not just some call centre robot- giving it that personal touch. Further, knowing that if I do have anything that is urgent Diana is always more than happy to see how they can help. I have no hesitation in recommending them! Thank you for all your continuous support
Customer
Customer
21/08/2018
Verified review
Have been with this company many years and can not fault them. On occasions i have had issues at my end with my website and the tech team(Ralph in particular) have been absolute stars in getting it sorted for me. You will struggle to find a better company. Best wishes and kindest regards from all at Walks With Hawks.
Centaur Properties
Centaur Properties
15/08/2018
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Great service and excellent communication
Paul Allshire
Paul Allshire
19/06/2018
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We’ve only been using this company for a few weeks but are already starting to see the benefit. Have found them very knowledgeable, good value and really good at keeping us updated with progress. Based on our experience so far would not hesitate to recommend.
Water Park
Water Park
19/04/2018
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We have used this company for many years & have been very happy with their results and their ongoing suggestions of improvements we can make to increase our web presence.
Warwick Taylor
Warwick Taylor
17/04/2018
Verified review
If you want results, then these are the guy’s to go to! They offer a very professional and prompt service. I am extremely pleased with the results 123 ranking have been able to provide in such a short time frame. They are extremely professional and really take the time to get to know you as a client and capture your needs to make a big impact. I have absolutely no hesitation in recommending them and I look forward to continuing to work with them.