MTI Welding

BRIEF

MTI Welding has worked with 123Ranking for 18 months, but expanded their SEO and digital marketing campaign in September 2014 to take advantage of search engine usage in the welding industry.

 

The brief was to design and launch a new mobile compatible website in just 2 months and implement an integrated SEO and social media strategy. A key goal was to increase the volume and quality of their enquires and sales leads and reinforce their online presence as the market leader in their industry.

When we started work with 123Ranking it was quickly understood that due to duplication and the lack of understanding from our side about how the Internet works we needed major support. They have steadily assisted and advised us on how we can improve our website and SEO and now many of our keywords sit on the first page in top 3 positions on Google. We see them as a key relationship moving forward as our business relies heavily on web traffic.

Richard Jones

ACTION

It was quickly recognised that the website was receiving a high number of mobile visitors, however, when they got to the site they left soon after due to it not being mobile friendly. Therefore, 123Ranking developed an online strategy that identified the areas that required improvement and guided the development of the new mobile friendly website. 123Ranking coordinated and worked on the layout, graphic design, copy-writing and keyword implementation which together was the key to the redesigned website.

 

Once the website design was under way it was time to start thinking about the content strategy and improving it by writing unique, engaging, SEO friendly content that would attract visitors, please search engines and emphasise their keywords and their unique selling points.

 

The next stage of the project was to set about creating and implementing a thought leadership social media strategy. This was done by setting the client up with the relevant social media channels – the appropriate research had been done to determine what social networking sites they should have and what style of updates would be posted.

RESULTS

The results of the efforts reflect the potential of a consultancy based digital marketing strategy. 123Ranking designed and built a brand new mobile-friendly website in just under two months, which has seen their website traffic and enquiries increase dramatically. As well as having a fully functional mobile friendly site MTI Welding’s keywords have made significant improvements in just two months, with 50% of them showing on the first page of Google – the majority of them are in positions 1-3.

 

123Ranking have also leveraged their online presence through carefully planned and researched social media posts which have seen some of the industries top publications including, The Manufacturer, Manufacturing Matters, Metal-forming Machinery Markets and MAS follow and re-tweet and follow their twitter account.

 

Overall the digital marketing strategy has increased MTI Welding’s online footprint to create greater visibility on the world wide web.

Joanne Sharma
Joanne Sharma
03/12/2019
Verified review
Been great so far. Been working with them for a few months and they given some great advice and made positive changes. Now really looking forward to increasing traffic hopefully in the near future thank you 123 ranking!
James
James
27/03/2019
Verified review
We’ve been working with 123 Ranking for around 7 months now to try and protect and improve our organic rankings. The team at 123 Ranking are very friendly the service is fast, efficient and the communication is spot-on. It’s a little bit early in the day to comment too much on ranking gains but we’ve withstood 2 major Google updates without much of an issue. Thanks to all the team!
Imperial Roofing Supplies
Imperial Roofing Supplies
13/02/2019
Verified review
Having had problems with previous website designers, it was a breath of fresh air dealing with Easy Internet. We had great help and support throughout setting the website up initially as well on going. Being relative novices to websites, SEO’s etc – nothing was too much trouble in dealing with any queries or problems we may have had. The website and SEO have already been a massive benefit to the company. We would have no issues in recommending Easy Internet Services Thank you for all your support and help
Pippa Baker
Pippa Baker
04/01/2019
Verified review
They have helped our business immensely, are a great bunch of people to work with and offer sound good advice.
Kauser
Kauser
31/08/2018
Verified review
I cannot falter the fantastic service we have received from EIS. We started this relationship a number of years ago, after moving our mailbox and website from our old providers due to a number of reasons. It has been great working with Mark and Diana who understand the need of our Society and helped create what we wanted with minimal direction and also helped us find cost effective ways whilst we grow our Society. The banter that we have whilst they figure out the solution is great and reduces the stress level of getting things sorted. They most likely think I’m crazy, as most of my emails/ calls start with ‘it’s me again!’ but this doesn’t stop them with their professional attitude and timely delivery. Also great to know the name of the person who will be answering your calls, not just some call centre robot- giving it that personal touch. Further, knowing that if I do have anything that is urgent Diana is always more than happy to see how they can help. I have no hesitation in recommending them! Thank you for all your continuous support
Customer
Customer
21/08/2018
Verified review
Have been with this company many years and can not fault them. On occasions i have had issues at my end with my website and the tech team(Ralph in particular) have been absolute stars in getting it sorted for me. You will struggle to find a better company. Best wishes and kindest regards from all at Walks With Hawks.
Centaur Properties
Centaur Properties
15/08/2018
Verified review
Great service and excellent communication
Paul Allshire
Paul Allshire
19/06/2018
Verified review
We’ve only been using this company for a few weeks but are already starting to see the benefit. Have found them very knowledgeable, good value and really good at keeping us updated with progress. Based on our experience so far would not hesitate to recommend.
Water Park
Water Park
19/04/2018
Verified review
We have used this company for many years & have been very happy with their results and their ongoing suggestions of improvements we can make to increase our web presence.
Warwick Taylor
Warwick Taylor
17/04/2018
Verified review
If you want results, then these are the guy’s to go to! They offer a very professional and prompt service. I am extremely pleased with the results 123 ranking have been able to provide in such a short time frame. They are extremely professional and really take the time to get to know you as a client and capture your needs to make a big impact. I have absolutely no hesitation in recommending them and I look forward to continuing to work with them.