Edgy Productions produce and provide plays, musicals and songs for primary schools. Their funny and vibrant productions are popular with teachers, students and parents across the UK.
Written by experienced teachers, the productions are designed to be fun and stress-free, uniting the generations and celebrating the joys of primary school life.
Their productions cover a range of themes including history, science, myths and fairytales. Their nativity and end of year productions are especially popular but they also provide scripts for musicals throughout the year.
Edgy Productions were running a large ecommerce website to sell their products online. Although the website was still functional, it was almost 20 years old and the template was no longer supported, meaning the site could no longer be updated with the latest security patches.
As they continue to grow, the client wanted to make sure the website was robust and performing well without losing any of the functionality that was important to their business.
Development Without Disruption
The website was built using WooCommerce, an ecommerce plugin for WordPress. WooCommerce is a scalable solution that supports PayPal transactions as well as other payment methods.
To ensure there was no disruption to the clients’ business, we decided to build the new site around the existing WooCommerce set up; preserving all of the products, customer information and transaction history.
Edgy Productions are completely reliant on the ecommerce store for processing transactions, so being unable to update the site and install essential security plugins left the site vulnerable to hackers.
We built a new website that retained the companies’ existing branding whilst giving it an overall refresh and addressing the security flaws and performance issues they were experiencing on their old website.
We have been working with Edgy Productions for many years and attained good organic keyword positions for them. As the site structure and onpage optimisation was effective, we decided to transfer it over to the new website.
During the website build, we ensured the urls remained the same, and the site maintained it’s originial navigational structure, so no 301 redirects were required. Building the seo into the new website meant that Google didn’t need to rediscover the website links reducing the impact on keyword positions.
123 Ranking built an updated version of the clients website that maintained the essential features and payment functionality.
The new Edgy Productions website uses a current theme that allows them to update the website and maintain security.
The new theme also allows the client to easily update the website content, adding new products and information as the business continues to grow.