PPC Audit

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PPC Audit

Improve the performance of your PPC campaigns

Our Google Ads PPC audit will check the health of your existing search campaigns and provide recommendations and suggestions to improve your results.

PPC Audit

As part of the paid search audit, we will review the following:

Keywords: We will review your website and feedback provided by you to ensure your campaigns are targeting the most relevant keywords to drive traffic to your website.
PPC Campaign Audit: We will check that your campaigns are properly structured to make sure the best Ads are displaying for your keywords.
Ads: We will review the quality of your Ads to ensure they are informative and well written.
Extensions: We will review Ad extensions (e.g. sitelinks, contact details, and structured snippets) to make sure the most beneficial information is being displayed with your Ads.
Targeting: We will analyse the data on your campaigns and advise on the best targeting options, this may include targeting a specific geographical location or type of user.
Budgets: We will check that your budgets are being utilised efficiently and advise whether they should be increased.
Google Recommendations: We will review Google's recommendations for your Ads groups to identify additional issues or opportunities.
Landing pages: We will review the content on the pages linked to on your campaigns to ensure they are optimised for relevant terms connected to your Ads and include clear CTA's.

** Please note – we will not apply any of the recommended changes as part of this service. Changes can be implemented as part of our PPC management package.

seo traffic

Understanding how the Google Ads campaigns are structured:

  • Campaign: e.g. clothing
  • Ad groups: e.g. trousers and skirts
  • Ads: the text that displays in Google searches, minimum of three ads per Ad group recommended.
  • Extensions: e.g. location, telephone number, linked pages, USP’s.

Request more information about our PPC services

Joanne Sharma
Joanne Sharma
03/12/2019
Verified
Been great so far. Been working with them for a few months and they given some great advice and made positive changes. Now really looking forward to increasing traffic hopefully in the near future thank you 123 ranking!
James
James
27/03/2019
Verified
We’ve been working with 123 Ranking for around 7 months now to try and protect and improve our organic rankings. The team at 123 Ranking are very friendly the service is fast, efficient and the communication is spot-on. It’s a little bit early in the day to comment too much on ranking gains but we’ve withstood 2 major Google updates without much of an issue. Thanks to all the team!
Imperial Roofing Supplies
Imperial Roofing Supplies
13/02/2019
Verified
Having had problems with previous website designers, it was a breath of fresh air dealing with Easy Internet. We had great help and support throughout setting the website up initially as well on going. Being relative novices to websites, SEO’s etc – nothing was too much trouble in dealing with any queries or problems we may have had. The website and SEO have already been a massive benefit to the company. We would have no issues in recommending Easy Internet Services Thank you for all your support and help
Pippa Baker
Pippa Baker
04/01/2019
Verified
They have helped our business immensely, are a great bunch of people to work with and offer sound good advice.
Kauser
Kauser
31/08/2018
Verified
I cannot falter the fantastic service we have received from EIS. We started this relationship a number of years ago, after moving our mailbox and website from our old providers due to a number of reasons. It has been great working with Mark and Diana who understand the need of our Society and helped create what we wanted with minimal direction and also helped us find cost effective ways whilst we grow our Society. The banter that we have whilst they figure out the solution is great and reduces the stress level of getting things sorted. They most likely think I’m crazy, as most of my emails/ calls start with ‘it’s me again!’ but this doesn’t stop them with their professional attitude and timely delivery. Also great to know the name of the person who will be answering your calls, not just some call centre robot- giving it that personal touch. Further, knowing that if I do have anything that is urgent Diana is always more than happy to see how they can help. I have no hesitation in recommending them! Thank you for all your continuous support
Customer
Customer
21/08/2018
Verified
Have been with this company many years and can not fault them. On occasions i have had issues at my end with my website and the tech team(Ralph in particular) have been absolute stars in getting it sorted for me. You will struggle to find a better company. Best wishes and kindest regards from all at Walks With Hawks.
Centaur Properties
Centaur Properties
15/08/2018
Verified
Great service and excellent communication
Paul Allshire
Paul Allshire
19/06/2018
Verified
We’ve only been using this company for a few weeks but are already starting to see the benefit. Have found them very knowledgeable, good value and really good at keeping us updated with progress. Based on our experience so far would not hesitate to recommend.
Water Park
Water Park
19/04/2018
Verified
We have used this company for many years & have been very happy with their results and their ongoing suggestions of improvements we can make to increase our web presence.
Warwick Taylor
Warwick Taylor
17/04/2018
Verified
If you want results, then these are the guy’s to go to! They offer a very professional and prompt service. I am extremely pleased with the results 123 ranking have been able to provide in such a short time frame. They are extremely professional and really take the time to get to know you as a client and capture your needs to make a big impact. I have absolutely no hesitation in recommending them and I look forward to continuing to work with them.