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Blogs are great. They allow businesses and individuals alike to keep their audience informed about the latest developments in their niche, as well as share their expertise about products or the market. But is a blog solely about its readers? By optimising blog content for search engines, you not only cater to your readers but also enhance visibility, driving more organic traffic and potential customers to your site.
Keeping Your Content Fresh
Blogs provide an avenue for regular content updates on a website. This not only offers a chance to infuse content with relevant keywords but also showcases the website’s commitment to providing up-to-date information. While the core content of a website might remain static, blogs introduce dynamic elements that search engines love.
Blogs are the easiest way to add regular content to your website. Search engines love to see regular updates, not only can you include keywords in your blog posts you can also show the search engines that your website information is current.
Fresh content on your website encourages regular visits by both readers and search engines, something that is particularly important to your website. Websites with less frequent updates to their content will be visited less by search engines and this may have a negative impact on your search rankings as search engines will constantly be including new data for other, regularly updated websites.
The Power of Quality Traffic
While high traffic numbers can be impressive, the quality of that traffic is paramount. Blogs excel in this area. By discussing topics pertinent to your audience, you attract readers genuinely interested in your offerings. This can lead to increased engagement, repeat visits, and potentially, conversions.
Leveraging Header Tags and Increased Visibility
Header tags in blogs help segment content, making it reader-friendly. More importantly, they signal to search engines the hierarchy of information, with keywords in these headers often given more weight. Additionally, individual blog posts get indexed, meaning a well-optimised post can rank just as high as any other webpage.
Shareable Content: The Gift That Keeps on Giving
Blogs inherently encourage sharing, especially if the content resonates with readers. With platforms like Digg and various social media sites, a single share can exponentially increase a post’s visibility. This not only drives traffic but can also improve search rankings, especially if shared on platforms that influence SEO.
Engaging with Your Audience
Comments sections in blogs foster community. They allow readers to share their views, ask questions, and provide feedback. Engaging with these comments can offer insights into your audience’s preferences and concerns, and even inspire future blog topics.
Keep Regular Visitors Up To Date
Having a blog that includes an RSS feed is helpful both to your visitors and directories. An RSS feed lets visitors subscribe to your blog via websites such as Google Reader, allowing them to view your latest updates as they are posted. RSS feeds also display your blog post in plain text, which is especially useful for search engines because RSS feeds are formatted so that it is easier for computers (and search engines) to understand.