National SEO & Social Media Case Study

Elevated Enquiries and Sales Lead while Strengthening Online Presence as Industry Leader

Services: National E-Commerce SEO and Social Media

The Company:

MTI Welding is a global manufacturer of customised friction welding equipment. With six locations across the World, they provide machinery and services across a wide range of industries including construction, aerospace, automotive, and mining.

Industry: Precision Equipment

The Project:

The brief was to design and launch a new mobile compatible website in just 2 months and implement an integrated SEO and social media strategy. A key goal was to increase the volume and quality of their enquires and sales leads and reinforce their online presence as the market leader in their industry.

The Strategy:

Extensive Analysis & Competitor Research:

It was quickly recognised that the website was receiving a high number of mobile visitors, however, when the user got to the site they left soon after due to the site not being mobile friendly. Therefore, 123 Ranking developed an online strategy that identified the areas that required improvement and guided the development of the new mobile friendly website. 123 Ranking coordinated and worked on the layout, graphic design, copy-writing and keyword implementation which together was the key to the redesigned website.

Content Optimisation:

Once the website design was under way it was time to start thinking about the content strategy and improving it by writing unique, engaging, SEO friendly content that would attract visitors, please search engines and emphasise their keywords and their unique selling points.

Social Media Signals:

The next stage of the project was to set about creating and implementing a thought leadership social media strategy. This was done by setting the client up with the relevant social media channels – the appropriate research had been done to determine what social networking sites they should have and what style of updates would be posted.

The Results:

The results of the efforts reflect the potential of a consultancy based digital marketing strategy. 123 Ranking designed and built a brand new mobile-friendly website in just under two months, which has seen their website traffic and enquiries increase dramatically. As well as having a fully functional mobile friendly site MTI Welding’s keywords have made significant improvements in just two months, with 50% of them showing on the first page of Google – the majority of them are in positions 1-3.


123 Ranking have also leveraged their online presence through carefully planned and researched social media posts which have seen some of the industries top publications including, The Manufacturer, Manufacturing Matters, Metal-forming Machinery Markets and MAS follow and re-tweet and follow their twitter account.


Overall the digital marketing strategy has increased MTI Welding’s online footprint to create greater visibility on the world wide web.

MTI welding positions


When we started work with 123 Ranking it was quickly understood that due to duplication and the lack of understanding from our side about how the Internet works, we needed major support. They have steadily assisted and advised us on how we can improve our website and SEO and now many of our keywords sit on the first page in top 3 positions on Google. We see them as a key relationship moving forward as our business relies heavily on web traffic.


Richard Jones

Managing Director

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