An Introduction to Google Analytics

Google Analytics is one of the most popular tools used by webmasters to monitor their website’s success and identify opportunities for improvement. As part of our SEO marketing services we always ensure our clients have Google Analytics set up, as the insights it provides can be invaluable, even if you are only focusing on cheap, local SEO with a limited scope. It’s important that you understand how to set up and interpret Google Analytics and other related tools if you truly want to get the best value out of your website.

The primary function of Google Analytics is to monitor and analyse the traffic your website receives, and no matter how large or small your audience it can provide a large amount of useful data about the people looking at your site. It also tells you about the users who don’t use your site in the way you’d like them to , and provides some pointers on what you might do to improve this, if you know what to look for. Some of the main benefits of mastering Google Analytics include the following:

  • See the total numbers and proportions of users that find your website through different channels, including organic traffic from search engines which is a direct results of your SEO efforts
  • Identify the pages that visitors land on most often, where they spend the most time, and when they choose to exit
  • Calculate and compare your bounce rate, so you can see how many people leave your website immediately and figure out why they might be doing it
  • Check what kind of devices most of your visitors are using to view your website, including PCs, tablets and mobile phones
  • Compare different time periods to measure the effectiveness of any improvements you have made
  • Integrate your e-commerce site with Google’s tracking system so you can track conversions, allowing you to identify the cost of each conversion and see how many of your users actually convert
  • Connect it to your Google AdWords account to monitor and optimise your paid traffic alongside your SEO campaign

Once you’re able to integrate Google Analytics into your routine, you should be able to build up a good understanding over time of how your website really works, and what you need to work on in order to make improvements. You can learn more about setting it up yourself here, with more information available from Google. Alternatively, if you’d prefer us to do all the hard work and let you know what the findings are, we can help as part of our SEO service. If you require a detailed analysis of your website’s traffic and assistance forming a strategy to boost the performance of your online business, you may want to consider our Rank 3 package which includes our most comprehensive level of service and is best suited to SEO for competitive UK markets.