Google PPC Ads Experts

Improve the performance of your PPC campaigns

Google Ads Pay-per-click (PPC) advertising is one of the most effective ways to reach a wide audience and drive traffic to your website.
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Are you looking for a way to get your business in front of millions of potential customers?
PPC allows you to target specific keywords, audiences, and platforms and then measure your results.
Explore the basics of PPC advertising, the advantages it offers, how to set up campaigns, tips for successful management,
Google Ads and many more!


Years of Google PPC Ads expertise at your fingertips

What is PPC?

PPC, or pay-per-click advertising, is an online marketing tool that enables businesses to target potential customers through search engine results and paid placement on social media platforms. With PPC, businesses bid on relevant keywords in order to appear at the top of the search engine results page (SERP). When users click on their ad, they are taken to the business’s website and charged a fee for each click. This type of advertising is especially effective for businesses that offer products or services related to what consumers are searching for. By targeting specific audiences and keywords, PPC campaigns can yield higher conversion rates than other types of online advertising. Additionally, using popular platforms such as Google Ads, Bing Ads, and Facebook Ads can help increase visibility and reach a larger audience.

PPC advertising is a powerful tool that can help businesses reach the right audiences and drive more conversions. With the right strategy, it can be an effective way to drive traffic to your website and increase sales. But why stop there? Read on to find out the Benefits of PPC!

Benefits of PPC

Targeted Advertising: Google PPC Ads allows you to target your advertising to specific demographics, locations, and interests. This means you can reach the people who are most likely to be interested in your product or service, increasing the chances of conversion.We will review your website and feedback provided by you to ensure your campaigns are targeting the most relevant keywords to drive traffic to your website.
Cost Effective: The payment structure for Google PPC Ads advertising is based on the number of clicks an ad receives, which can be a cost-effective choice for advertisers. This means you can set a budget that works for you and only spend money on clicks that are likely to convert.
Increased Visibility: With Google PPC Ads, your ad appears at the top of the search results page, increasing your visibility and making it more likely that people will click on your ad.
Measurable Results: Google PPC Ads provides measurable results, allowing you to track the success of your ad campaign. You can see how many clicks your ad received, how much you spent, and how many conversions you achieved.
Quick Results: Unlike other forms of advertising, Google PPC Ads provides quick results. Your ad can be up and running within hours, and you can start seeing clicks and conversions almost immediately.
Flexibility: It is a flexible advertising method because you can easily adjust your ad campaign based on the results you are seeing. If an ad is not performing well, you can make changes to improve its performance.
Brand Awareness: Even if people don't click on your ad, they will still see it, increasing your brand awareness. This can lead to future conversions as people become more familiar with your brand.

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Types of Google PPC Ads Campaigns

Search Ads

Search ads are the most common type of PPC campaign. They appear at the top of the search engine results page when a user searches for a specific keyword. These ads are highly targeted and can drive a lot of traffic to your website.

Shopping Ads

Shopping ads are a type of ad that appears in Google search results when a user searches for a product. These ads include an image of the product, the price, and a link to the product page on your website.

App Install Ads

App install ads are shown to users who are browsing the Google Play Store or the App Store. These ads can encourage users to download your app and can be highly targeted based on demographics, interests, and behavior.

Smart Ads

Smart ads refer to targeted advertising strategies that use data and insights to reach the right audience at the right time. These ads are designed to be more relevant and personalised to the user, increasing the chances of engagement and conversion. Smart ads can be delivered through various channels such as social media, search engines, and mobile apps. 

Display Ads

Display ads are image-based ads that appear on websites that are part of the Google Display Network. These ads can be targeted based on demographics, interests, and behavior, and can be a great way to increase brand awareness and drive traffic to your site.

Video Ads

Video ads can be shown on YouTube and other video platforms. These ads can be targeted based on demographics, interests, and behavior, and can be a great way to increase brand awareness and drive traffic to your site.

Local Ads

Local ads are shown to users who are searching for businesses in their local area. These ads can be highly targeted based on the user’s location and can be a great way to drive foot traffic to your store.

Performance Max Ads

Performance Max Ads helps businesses effectively reach their target audience. Advertisers can create ads for goals like driving website visits, increasing sales or generating leads. It uses machine learning to analyse user behaviour and delivers effective ads. Advertisers can use it across multiple channels like YouTube, Google Display Network, and Discovery.

With Google Ads, you can reach millions of potential customers and increase your brand awareness and sales.

Why Choose 123 Ranking to Run your PPC Campaigns?

Google Certified Advertising Experts

Our PPC experts are Google Ads certified, ensuring your campaigns are in the best hands possible! We know what works and can help you get more leads and sales for less.

Client Feedbacks & Case Studies

Our company has provided online advertising assistance to various companies in different industries. You can check our client success stories.

Detailed Analysis & Reporting

We provide detailed reporting using Google Data Studio and Google Optimize. As a specialist PPC Company, reporting and communication is a key part of our service.

No Long Contracts, Just Results!

Monthly subscription that rolls over every 30 days. Pay as you go for best results! No contracts required. Our monthly results consistently meet the set standards.

PPC Strategies

Creating a successful PPC campaign requires a well-thought-out strategy. The three main components of any PPC strategy are setting goals, researching target audiences and keywords, and creating campaigns.

Setting Goals

When it comes to setting goals for your PPC campaigns, there are two main areas to focus on: conversions and ROI. Your conversion goal should be the number of conversions you want to achieve in your campaign. Your ROI goal is the amount of revenue you want to generate from your campaigns.

Researching Target Audience & Keywords

When it comes to researching audiences and keywords for your PPC campaigns, you will need to do a bit of market research. Conducting research on the interests and behaviors of your target audience is recommended.

Creating Campaigns

Once you have established your goals and researched your target audience, it’s time to create campaigns. This can be done by setting up your account on a PPC platform such as Google Ads. To set up an account, you will need to provide the necessary information about your business and create a daily budget for your ads.

Setting up your Google PPC Ads Campaign

Setting up a Google Ads PPC (Pay-Per-Click) campaign is crucial in driving targeted traffic to your website. With Google Ads, you can create ads at the top of the search engine results page when a user searches for specific keywords related to your business. To set up a successful campaign, you must identify your target audience, choose the right keywords, create compelling ad copy, and set a budget. You also need someone to conduct a PPC audit to regularly track and analyse your campaign’s performance to ensure you get the best return on investment (ROI) for your advertising spend.

Define Your Target Audience
To have a successful Google Ads campaign, define your target audience. Understand who your ideal customer is, and tailor your ads to resonate with them. Targeting options include demographics like age, gender, and location, as well as interests and behaviours. Use these options to ensure your ads are shown to the right people, increasing the effectiveness of your advertising efforts.
Choose the Right Advertising Platforms
Picking the right advertising platform is critical for online success. Google Ads is a top choice for creating effective ads on search results and other participating websites. But, before choosing any platform, consider your audience and campaign goals. Other options include social media, display, and video advertising.
Select Relevant Keywords
Google Ads is a powerful tool for businesses to advertise. You need to select relevant keywords for your ad to be effective. This ensures your ad appears when people search for those terms. Choosing the right keywords increases the likelihood of them becoming a customer. Do thorough research and choose accurate keywords that align with your marketing goals.
Set Up Ad Groups & Ads
Google Ads allows businesses to reach their target audience and promote their products or services through paid advertising. To effectively use Google Ads, it is important to set up ad groups and ads that are relevant to your business and target audience. Ad groups are a way to organise your ads and target specific keywords or themes, while ads are the actual content that users will see when they search for those keywords. By creating well-organised ad groups with targeted ads, you can increase the chances of your ads being seen by the right people and ultimately drive more traffic to your website.
Determine Budget & Bidding Strategies
It's important to determine your budget and bidding strategies before launching your Google Ad campaign. Your budget will determine how much you're willing to spend on your ads, while bidding strategies will dictate how much you're willing to pay for each click or impression. By carefully planning your budget and bidding strategies, you can maximise your return on investment and achieve your advertising goals. It's important to continually monitor and adjust your budget and bidding strategies to ensure the best results for your business.
Track Performance & Optimise Results
Use the Google Ads dashboard to track performance and optimise your results. Analyse data like click-through rates, conversion rates, keyword quality scores, and more to ensure that you're getting the best ROI for your campaigns. Additionally, use negative keywords to prevent your ads from appearing when certain words or phrases are searched. This helps eliminate wasted impressions and clicks and can improve overall campaign performance.
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Frequently Asked Questions

PPC (Pay-Per-Click) and SEO (Search Engine Optimisation) are two different approaches to driving traffic to your website. PPC is a paid advertising model where you pay for each click on your ad. On the other hand, SEO is a long-term strategy that involves optimising your website and content to rank higher in organic search results. While PPC can bring immediate results, it can be expensive, and the traffic stops as soon as you stop paying. SEO, on the other hand, takes time to show results but is a more sustainable approach in the long run. Both have their pros and cons, and it’s important to understand the differences and choose the one that aligns with your business goals and budget.

Quality Score in Google Ads is a metric used to evaluate the relevance and quality of an ad and its corresponding landing page. It takes into account factors such as click-through rate, ad relevance, and landing page experience to determine the ad’s position and cost-per-click. A higher Quality Score can lead to lower costs and better ad placement. At 123 Ranking, we use a combination of keyword research, target audience analysis, and Quality Score optimization to improve your Google Ads campaigns and maximize your ROI.

Google rewards advertisers who provide a good user experience for their audience. Advertisers with high Quality Scores are seen as more trustworthy and are therefore given a lower CPC, which can lead to a higher return on investment (ROI) for their campaigns. It is important to focus on improving your Quality Score to lower your CPC and improve the effectiveness of your ad campaigns. 

Negative keywords are words or phrases that you choose to exclude from your PPC campaigns. They prevent your ad from appearing when someone searches for those terms, ensuring that you are only paying for clicks from users who are genuinely interested in your product or service.

Bidding strategies determine how much you pay per click and the placement of your ads. Each bid strategy has its own strengths and weaknesses, so it is important to choose the one that best suits your budget and goals.

Ad extensions are additional features that can be added to your search engine ads to provide more information to potential customers. These extensions can include features such as phone numbers, location information, and additional links to your website. Ad extensions can increase the visibility and effectiveness of your ads by providing more relevant information to users and making it easier for them to take action. 

If your PPC campaign is not performing well, conduct a thorough PPC audit to identify areas for improvement and increase ROI.