Are you looking for a way to get your business in front of millions of potential customers?
PPC allows you to target specific keywords, audiences, and platforms and then measure your results.
Explore the basics of PPC advertising, the advantages it offers, how to set up campaigns, tips for successful management,
Google Ads and many more!
Years of Google PPC Ads expertise at your fingertips
What is PPC?
PPC, or pay-per-click advertising, is an online marketing tool that enables businesses to target potential customers through search engine results and paid placement on social media platforms. With PPC, businesses bid on relevant keywords in order to appear at the top of the search engine results page (SERP). When users click on their ad, they are taken to the business’s website and charged a fee for each click. This type of advertising is especially effective for businesses that offer products or services related to what consumers are searching for. By targeting specific audiences and keywords, PPC campaigns can yield higher conversion rates than other types of online advertising. Additionally, using popular platforms such as Google Ads, Bing Ads, and Facebook Ads can help increase visibility and reach a larger audience.
PPC advertising is a powerful tool that can help businesses reach the right audiences and drive more conversions. With the right strategy, it can be an effective way to drive traffic to your website and increase sales. But why stop there? Read on to find out the Benefits of PPC!
Benefits of PPC
Types of Google PPC Ads Campaigns
Search ads are the most common type of PPC campaign. They appear at the top of the search engine results page when a user searches for a specific keyword. These ads are highly targeted and can drive a lot of traffic to your website.
Shopping ads are a type of ad that appears in Google search results when a user searches for a product. These ads include an image of the product, the price, and a link to the product page on your website.
App Install Ads
App install ads are shown to users who are browsing the Google Play Store or the App Store. These ads can encourage users to download your app and can be highly targeted based on demographics, interests, and behavior.
Smart ads refer to targeted advertising strategies that use data and insights to reach the right audience at the right time. These ads are designed to be more relevant and personalised to the user, increasing the chances of engagement and conversion. Smart ads can be delivered through various channels such as social media, search engines, and mobile apps.
Display ads are image-based ads that appear on websites that are part of the Google Display Network. These ads can be targeted based on demographics, interests, and behavior, and can be a great way to increase brand awareness and drive traffic to your site.
Video ads can be shown on YouTube and other video platforms. These ads can be targeted based on demographics, interests, and behavior, and can be a great way to increase brand awareness and drive traffic to your site.
Local ads are shown to users who are searching for businesses in their local area. These ads can be highly targeted based on the user’s location and can be a great way to drive foot traffic to your store.
Performance Max Ads
Performance Max Ads helps businesses effectively reach their target audience. Advertisers can create ads for goals like driving website visits, increasing sales or generating leads. It uses machine learning to analyse user behaviour and delivers effective ads. Advertisers can use it across multiple channels like YouTube, Google Display Network, and Discovery.
With Google Ads, you can reach millions of potential customers and increase your brand awareness and sales.
Why Choose 123 Ranking to Run your PPC Campaigns?
Google Certified Advertising Experts
Our PPC experts are Google Ads certified, ensuring your campaigns are in the best hands possible! We know what works and can help you get more leads and sales for less.
Client Feedbacks & Case Studies
Our company has provided online advertising assistance to various companies in different industries. You can check our client success stories.
Detailed Analysis & Reporting
We provide detailed reporting using Google Data Studio and Google Optimize. As a specialist PPC Company, reporting and communication is a key part of our service.
No Long Contracts, Just Results!
Monthly subscription that rolls over every 30 days. Pay as you go for best results! No contracts required. Our monthly results consistently meet the set standards.
Creating a successful PPC campaign requires a well-thought-out strategy. The three main components of any PPC strategy are setting goals, researching target audiences and keywords, and creating campaigns.
When it comes to setting goals for your PPC campaigns, there are two main areas to focus on: conversions and ROI. Your conversion goal should be the number of conversions you want to achieve in your campaign. Your ROI goal is the amount of revenue you want to generate from your campaigns.
Researching Target Audience & Keywords
When it comes to researching audiences and keywords for your PPC campaigns, you will need to do a bit of market research. Conducting research on the interests and behaviors of your target audience is recommended.
Once you have established your goals and researched your target audience, it’s time to create campaigns. This can be done by setting up your account on a PPC platform such as Google Ads. To set up an account, you will need to provide the necessary information about your business and create a daily budget for your ads.
Setting up your Google PPC Ads Campaign
Setting up a Google Ads PPC (Pay-Per-Click) campaign is crucial in driving targeted traffic to your website. With Google Ads, you can create ads at the top of the search engine results page when a user searches for specific keywords related to your business. To set up a successful campaign, you must identify your target audience, choose the right keywords, create compelling ad copy, and set a budget. You also need someone to conduct a PPC audit to regularly track and analyse your campaign’s performance to ensure you get the best return on investment (ROI) for your advertising spend.
Frequently Asked Questions
PPC (Pay-Per-Click) and SEO (Search Engine Optimisation) are two different approaches to driving traffic to your website. PPC is a paid advertising model where you pay for each click on your ad. On the other hand, SEO is a long-term strategy that involves optimising your website and content to rank higher in organic search results. While PPC can bring immediate results, it can be expensive, and the traffic stops as soon as you stop paying. SEO, on the other hand, takes time to show results but is a more sustainable approach in the long run. Both have their pros and cons, and it’s important to understand the differences and choose the one that aligns with your business goals and budget.
Quality Score in Google Ads is a metric used to evaluate the relevance and quality of an ad and its corresponding landing page. It takes into account factors such as click-through rate, ad relevance, and landing page experience to determine the ad’s position and cost-per-click. A higher Quality Score can lead to lower costs and better ad placement. At 123 Ranking, we use a combination of keyword research, target audience analysis, and Quality Score optimization to improve your Google Ads campaigns and maximize your ROI.
Google rewards advertisers who provide a good user experience for their audience. Advertisers with high Quality Scores are seen as more trustworthy and are therefore given a lower CPC, which can lead to a higher return on investment (ROI) for their campaigns. It is important to focus on improving your Quality Score to lower your CPC and improve the effectiveness of your ad campaigns.
Negative keywords are words or phrases that you choose to exclude from your PPC campaigns. They prevent your ad from appearing when someone searches for those terms, ensuring that you are only paying for clicks from users who are genuinely interested in your product or service.
Bidding strategies determine how much you pay per click and the placement of your ads. Each bid strategy has its own strengths and weaknesses, so it is important to choose the one that best suits your budget and goals.
Ad extensions are additional features that can be added to your search engine ads to provide more information to potential customers. These extensions can include features such as phone numbers, location information, and additional links to your website. Ad extensions can increase the visibility and effectiveness of your ads by providing more relevant information to users and making it easier for them to take action.
If your PPC campaign is not performing well, conduct a thorough PPC audit to identify areas for improvement and increase ROI.