September 2023: A Fresh Perspective on Google Helpful Content Update

Hey there, digital enthusiasts! 

We’ve got some exciting news to share. Google has wrapped up its September 2023 helpful content update. If you’ve been keeping tabs, you’ll know the algorithm update started on September 14, 2023, and concluded on September 28, 2023. That’s a full 14 days of anticipation and observation in the Google Search results!

What Was This Google Helpful Content Update All About?

Google’s latest update has stirred the SEO community and for a good reason. With this new update, Google has made its intentions clear: it’s no longer enough to just create content that ticks all the SEO boxes. The search giant wants more. They want content that serves a real purpose, that answers questions, and that offers genuine value to readers.

In the past, many websites could get away with unhelpful content that was heavily optimised for search engines. But times have changed. Google’s algorithms have become smarter, and their goals have evolved. They aim to ensure that when someone types a query into the search bar, they get results that truly help them.

So, what does this mean for content creators? It’s time to shift gears. While SEO remains crucial, it’s essential to balance it with the needs and interests of the audience. Think of it as a transition from “SEO-driven content” to “people-first content” on your website. This doesn’t mean throwing out all the SEO best practices. Instead, it’s about integrating them with a genuine effort to assist and inform your readers.

Key Takeaways from the Helpful Content Update:

  1. Google introduced an improved classifier.

  2. They have a keen interest in third-party hosted content, though it wasn’t part of this rollout.

  3. Content should genuinely reflect the language and tone of its writers.

  4. It’s essential to self-review your content.

  5. Expert reviews of content are highly recommended.

  6. Avoid changing content dates unless there’s a significant update.

  7. Be thoughtful when adding or removing content.

Google Helpful Content Update Before and After

Why Is This Update Important?

Google’s mission with the helpful content system is clear. They aim to target content that seems more focused on ranking in search engines rather than genuinely assisting or informing readers. We’ve all been there, haven’t we? Landing on a page that promises answers but delivers fluff. Google wants to minimise that experience.


The goal is to spotlight high-quality content. Google is on a quest to reward content crafted for real people, offering real solutions. So, if your content feels genuine, authentic, and useful, you’re on the right track!

Were You Affected By This Update? Here's What to Do

If you’ve noticed a dip in your rankings, don’t panic. Consider reaching out to the experts at by calling 0333 320 8099. They can provide additional insights and support. Additionally, Google has shared a list of questions to guide content creators. Reviewing these questions and aligning your content with the update’s intent can set you on the path to recovery. Remember, improvements can take time, but with consistent effort and a user-first approach, you’ll see positive results.

Final thoughts

The online world is always shifting, and keeping updated on changes is important. With Google’s latest update, the emphasis is clear: prioritise your target audience. Craft content that resonates, informs, and adds value. After all, genuine and helpful content is the beacon that guides users on this digital platform.