Get Noticed By Customers with Google Business Profile Optimisation

To succeed in the digital age, you need a strong online presence throughout every stage of a customer’s journey. A great website and engaging social media are not enough if potential customers never find you. That’s where a Google Business Profile comes in. It presents your business as a physical entity, boosting trust and attracting customers searching for your services. Enhance your online visibility and capture more leads with a well-optimised Google Business Profile.

Google My Business

Get Noticed By Customers with Google Business Profile Optimisation

To be successful in today’s digital age, you need an effective online presence at every stage of a customer’s interest curve. Having a great website and an engaging social media presence means little if nobody ever gets that far. A Google Business Profile presents you as a physical business, rather than just an online entity. Customers searching for your particular services are more likely to reach out to you when presented with your Google Business Profile. 

  • Display up to date business information on Google
  • Improve your listing on Google Maps
  • Share your latest updates & events
  • Attract customer reviews
  • Engage with customers

What is Google Business Profile?

Google Business Profile, formerly Google My Business (GMB), displays important, up-to-date information to customers searching for your specific business online. If somebody searches for your company’s name, your key details will be displayed in their search results, including contact details, opening hours, images, reviews, questions, updates, and more.


Google Business Profile also includes your company in map searches. This allows people searching for your service in their local area to locate you easily. Your company will be tagged on the Google Map result. Clicking on the icon for your company will pull up your Google Business Profile for the user. This facility requires careful optimisation, as various factors can determine where Google ranks your site, even in the map results.

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Client Feedback

Dadirayi Mhiripiri
Dadirayi Mhiripiri
Very professional service. Would recommend
Easy Internet Services have provided us with a very thorough service to produce a completely new website and to make improvements to our social media / SEO. We found them patient and helpful. We appreciated that the EIS team seemed to embrace the need to understand the diverse range of products that the Bromakin business sells, and how best to present them to potential customers. We have no doubt that our internet presence will continue to improve with their input.
Christopher Brucken
Christopher Brucken
Very patient, pro-active and professional. Would recommend to anyone needing social media services when too busy to do yourself.
Dave Butler
Dave Butler
Superb Company and very professional. I had a very difficult job for them moving to a new website which had to be undertaken with a lot of caution in order not to lose my current ranking. A superb job, lots and lots of daily reports keeping me in the loop, and overall a truly great business to work with. Along with superb handwritten Content I can honestly say Easy Internet have been brilliant.
Olivia Musa
Olivia Musa
I have been working with the guys at Easy Internet Services for a few months now and they have been so helpful at every stage! The team are always on hand to answer any questions and make useful suggestions to boost SEO. I have now upgraded from rank 1 to rank 2 and trust that I will get results for my small business, really pleased I found this company.
Rachael Adkins
Rachael Adkins
Easy Internet built my website From start to finish the team were supportive and responsive and the system that was used for everyone to stay in the loop was very efficient. I would highly recommend, as a new business or an existing one. Great result!
Dina Shale
Dina Shale
Very swift and professional service. We always get great feedback about our website.
Martyn Garrod
Martyn Garrod
Easy Internet have been such a pleasure to work with so far. SEO is one of those things I knew I had to do as a business but didn’t know where to start. The team have been such a pain relief and I know that they have my businesses best interests at heart.
Bhavin Gandhi
Bhavin Gandhi
The experience we have had in using 123 Ranking has been great. Very professional and know what they are talking about and we have seen great results. Highly recommend.

The Benefits of Regular Google Business Profile Updates

As a respected Google My Business agency, we have assisted businesses in Leicester and across the UK in promoting their brand. We understand the importance of utilising the Google Business Profile features effectively. Here are some of the benefits a well optimised page can produce.

Display Business Information

A Google Business Profile allows people who search for your company to see your most accurate business information, including your address, phone number, website URL, and opening times. All this information in one handy place offers multiple avenues for them to get in touch. 


You can also mark your business as temporarily closed, a feature that came to the forefront during the Covid-19 lockdown.

Get Your Business Found Locally

The most common auxiliary search typed into Google is “near me.” Especially prevalent among users on the go, it is frequently used on mobile devices. Thanks to Google Places – a pairing of Google Business Profile and Google Maps – you can have your business highlighted for customers already in the local area.


You can include multiple locations, highlighting your business listing in local SEO results and helping customers to find their local branch.

Regularly Share Updates

Have you had to close your shop for a family emergency? Have you decided to extend your opening hours to facilitate bank holidays or seasonal shopping? Changes to your website can take time to filter through to your organic Google results. With Google Business Profile updates these changes are immediate, providing exceptional customer service.


You can also add posts to your Google Business Profile including text, photos, and videos. Posts are a great way to make potential customers aware of sales and promotions, events, and company news before they even click through to your website.

Build Trust with Customer Reviews

Customer reviews are posted directly below your Google Business Profile. This can prove hugely influential on potential customers, as it offers an independent opinion of your product or service.


If you feel a review has been falsely made or is deliberately damaging, you can apply to Google to have it removed. 

Engage with Your Customers

Speaking of customer reviews, Google Business Profile allows you to read and respond to those reviews. Thanking a customer for a positive review creates engagement between them and your business. Not only are they more likely to visit you again, but so are others, as this interaction shows that you care. You can also add photographs of your business or your products on your Google Business Profile, which leads to over a third more clicks through to your site.


Engagement doesn’t just run one way. There is a section for potential and existing customers to ask questions about your service or product. These can be answered by the owner of the Google Business Profile, or by other customers.

Track Visitors and Search Terms

Google Business Profile provides essential insights on how customers searched for your business – what terms they used, what devices they were searching with, and what they were doing when they searched for you.


You also get valuable data like how many customers clicked on the link from your Google Business Profile, how many phoned or emailed you direct from the search results, and more.

Unlock the Potential of Your Google Business Profile

Supercharge your online visibility and attract more customers with our expert Google My Business profile optimisation services.
Don’t miss out on valuable leads – optimise your profile today!