Google Analytics can be an extremely powerful tool. It gives you insights into how visitors are finding and using your website but it is often misunderstood and underutilised, so let’s take a look at the system and what you can expect to find out from it.
Google Analytics tracks and reports on traffic to your website, and user behaviour on your website. It is widely used and when properly interpreted, it can help you make decisions regarding website content, marketing campaigns and more!
From an SEO perspective, the first thing you should look at is how visitors are finding your site. Analytics gives you a split between organic traffic which is through normal Google searchers, direct results when a visitor types your url into the address bar, and other channels such as paid and social traffic. You can see how many visitors have landed on your site in a specific time period, how many were new visitors and how many had visited your site before. If your traffic is mostly direct and paid, that’s a sign that you should do some work on your SEO to improve your organic positions.
You can also use the traffic data to compare months and years, to show if traffic is increasing or decreasing over time. By monitoring traffic you can see dips and peaks, which may repeat year on year if your business, has a seasonal angle. For example a coat company would expect a dip in traffic during the summer, then a spike in October. On the other hand, a Christmas tree company wouldn’t expect much traffic until the last quarter of the year.
Analytics will also tell you what sort of device visitors are using to view your site. If you find you have a lot of mobile visitors, it would be a good idea to ensure your site is responsive and loads quickly on a mobile device, or visitors can get frustrated and navigate away.
That brings us to an incredibly important insight, which is the bounce rate. This is where a visitor arrives on your site but does not interact with any other page before leaving. All sites are different so you must apply real-world logic when trying to interpret the bounce rate. Is it simply that a visitor finds all the information that they need on the first page they visit and don’t need to navigate to any other page? Or would you expect a user to click onto other pages if they were engaged, and a high bounce rate suggests that there’s something in the design and content of your site that you need to reconsider.
Analytics has a wealth of further information, allowing you to segment each data set to dive deeper and deeper into each category and find out how specific groups of your visitors behave. The more you use the tool, the more confident you will become in interpreting the results and making changes to your website. Set up is very straight forward and only takes a few minutes, so take a look today, you might be surprised what you find!
Want to get help with your Google Analytics? Contact us today on 0333 332 6396 to talk about our one off services.
Following our blog on Google’s major new ranking shake-up, the search engines latest but unofficial algorithm has been a hot topic in the SEO world.
What Is Google’s Fred Algorithm Update?
The algorithm targets websites that use black-hat techniques, and it is updated on a daily basis. On 7th/8th March, there was reportedly between a 50 and 90 percent decline in organic website traffic which was predominantly content based sites. The search community refers to this update as Google’s Fred algorithm, it focuses on targeting low-value content.
Are You at Risk from Google’s Fred Algorithm?
The types of website that have been affected by the latest algorithm update include:
– A heavy presence of ads
– Content with affiliate links
– Low-value content
– Thin content (i.e. duplicated pages, automated content and doorway pages)
– Low-quality backlinks
– Lot being mobile friendly
Were You Affected by Google’s Fred Algorithm?
Your page rankings could drop if Google’s algorithm sees your content as low value, outdated and containing too many ads. Although the update might not be immediate, it is still important for your business to understand the affects it can have on your website. We strongly advise that you take the algorithm into account when creating new content. Businesses should also consider altering existing content according to the updates of this algorithm.
To find out if your website has been struck by this algorithm, login to your Google Analytics account. If there is a sudden decrease in rankings or organic search traffic on March 8th, it is likely that this is the consequence of Google’s Fred Algorithm.
How Can I Recover from Google’s Algorithm Update?
If you’ve noticed a dramatic decline in your organic traffic or a change to your ranking position, you should consider the following steps:
– Create a diverse range of anchor text to appeal to the search engines. Avoid the use of unnatural keywords when writing anchor text.
– Build links that are relevant to your website and services. A high number of backlinks that are irrelevant and of low quality is likely to result in a poor ranking.
– Check your backlink profile. We suggest using a tool such as Ahrefs to find and remove any questionable backlinks to your website.
– Implement high quality and authoritative content. If the content of your website is old, we recommend refreshing your content by rewriting and adding to low-quality pages. The pages on your site should meet the requirements of Google’s Search Quality Guidelines and Webmaster guidelines.
– Make sure your website is secure. You can do this by applying an SSL certificate to your site. This will encrypts data and communication.
Have noticed a drop in your website traffic or do you suspect that your site has been hit by Google’s latest algorithm? Call our team of SEO experts on 0333 332 639 to discuss our SEO packages.
Google is one of the biggest, most successful and most universally known brands in history, which is a pretty impressive feat for a company that only rose to popularity in the last two decades. It should come as no surprise that Google is one of the most relevant brands you’ll have to understand in order to succeed online, especially when it comes to paid and organic search.
However, you might not realise the potential benefits to your business from many different services Google has acquired and developed over the years. Here are just a few core services that could really boost your productivity and profits if used wisely.
1) Organic search
Cheap SEO packages like those offered here at 123 Ranking work best if you really get to grips with how Google Search works. If you want your website to rank locally, nationally or beyond, it needs to satisfy Google’s technical requirements as well as meet its standards for quality. The more you use Google Search, the better you should be able to understand what it looks for and how to take advantage of it. Of course, we’re here to help all our clients when it comes to organic search engine optimisation.
Notoriously confusing and constantly evolving, Google+ is a tricky platform to master even for SEO professionals. However, it offers a huge range of benefits that can actively improve your business, to such an extent that you’d be crazy to ignore them. Not only does it function as a social network to share updates with your customers personally, but the real benefits come from information that feeds through into search results.
This includes your Google reviews, which may be featured prominently on Maps as well as Search. Make sure you take the time to ensure your reviews are there and saying something positive to differentiate your brand from the rest.
Paid advertising can be a great way to help your visibility on search engines even before your organic optimisation has had time to kick in. AdWords is the most widely used platform, and although it can be complex to master, you can get started fairly easily. If you need to generate traffic to your site fast, AdWords can be an incredibly worthwhile investment and the near-instant results are a rare advantage when compared against alternative digital marketing strategies.
Once you have traffic coming to your site, it’s time to focus on conversions for most businesses. Whether your goal is to sell a product, get a customer to contact you about a service or just to get some information from visitors, Google Analytics is an invaluable tool that will tell you how to optimise your site for users once you understand its interface. It provides a huge amount of insightful information; you just need to spend some time learning how to interpret the data in a way that’s relevant for your business.
Do you use an email client for work which everyone in the business accesses? If you do, and you’re not using Gmail, you may be missing a trick. Google offers some reasonably priced options for small businesses looking to smoothly integrate their own email systems with other Google services, which can be a great time-saver. Gmail itself functions perfectly as a straightforward email client, so you probably won’t lose any functionality by switching to it from other systems.
Google Drive is a great cloud storage solution for businesses, especially when integrated with Gmail. It makes it very quick and simple to share files and organise folders which can all be accessed by everyone in your team. There are many alternatives out there, but if you’re already using Google and everyone is set up with an account from the beginning, it’s an ideal add-on that many businesses don’t take advantage of. You can even use it to work on documents and spreadsheets simultaneously with colleagues, which can be hugely convenient.
There are just a few of the Google services we use on a daily basis at 123 Ranking, and we’d recommend them all to anyone looking to understand Google better or take advantage of their many tools, both free and paid. If you have any questions about Google search services, please don’t hesitate to get in touch with us and we’ll do what we can to help!
Lost access to Google Analytics for your website? It’s a common problem, since we don’t all check it regularly (even though we should!) and sometimes it’s left up to someone else, who may have changed the password and left the company long ago. Web developers may come and go, and within a hectic business environment it’s understandable that logins aren’t kept up to date. But if you find yourself needing to access your old Google Analytics account, there is a solution.
1) Register a Google AdWords account, and if you’re setting up a fresh one, you may be presented with a tutorial on creating your first campaign. Don’t worry about that – you won’t need to use it. If you already have an account, you can just log in.
2) You need to know your AdWords Customer ID, which is in the top right corner of your screen after logging in. Make a note of this and mention it when you contact Google in step 7.
3) You also need the tracking code for your Google Analytics account, or UA. You can do this by viewing the source code of your website’s homepage in your Internet browser and searching for “UA”, which should bring up your code.
4) Go directly to the Google AdWords Help Centre. You can access it through the dashboard on AdWords (unless you’re trapped in the opening tutorial), but the easiest way is to click the link above and go straight to it.
5) Click “CONTACT US” in the upper right corner of the AdWords Help Centre.
6) A box appears to help narrow down the topic you need help with. Select “Google Analytics” followed by “Analytics admin has left”.
7) Here you have a choice. You can send an email explaining your problem i.e. that you no longer have access to Google Analytics, providing your website address, UA and AdWords account number as explained above. Alternatively you can live chat or call the support line.
8) Google will most likely ask you to confirm you are the owner of the website in question. To do this they will send a simple text file and ask you to upload it to the site. You can do this using FTP (file transfer protocol).
Once you have confirmed this, and complied with any other requests, Google Analytics access should be granted to your account! Although this can be an awkward process, it’s the most effective and straightforward method to regain your Google Analytics access without starting fresh.
This is, of course, really important for any small business looking to improve their website by looking at past user data for trends and changes. We assist with Google Analytics tracking for all our clients, since it’s a great way of measuring organic search traffic among other things. If you need any further help with Google Analytics or you’re not sure how it can be useful to you, please let us know and we can talk you through your options.
Google Analytics is one of the most popular tools used by webmasters to monitor their website’s success and identify opportunities for improvement. As part of our SEO marketing services we always ensure our clients have Google Analytics set up, as the insights it provides can be invaluable, even if you are only focusing on cheap, local SEO with a limited scope. It’s important that you understand how to set up and interpret Google Analytics and other related tools if you truly want to get the best value out of your website.
The primary function of Google Analytics is to monitor and analyse the traffic your website receives, and no matter how large or small your audience it can provide a large amount of useful data about the people looking at your site. It also tells you about the users who don’t use your site in the way you’d like them to , and provides some pointers on what you might do to improve this, if you know what to look for. Some of the main benefits of mastering Google Analytics include the following:
- See the total numbers and proportions of users that find your website through different channels, including organic traffic from search engines which is a direct results of your SEO efforts
- Identify the pages that visitors land on most often, where they spend the most time, and when they choose to exit
- Calculate and compare your bounce rate, so you can see how many people leave your website immediately and figure out why they might be doing it
- Check what kind of devices most of your visitors are using to view your website, including PCs, tablets and mobile phones
- Compare different time periods to measure the effectiveness of any improvements you have made
- Integrate your e-commerce site with Google’s tracking system so you can track conversions, allowing you to identify the cost of each conversion and see how many of your users actually convert
- Connect it to your Google AdWords account to monitor and optimise your paid traffic alongside your SEO campaign
Once you’re able to integrate Google Analytics into your routine, you should be able to build up a good understanding over time of how your website really works, and what you need to work on in order to make improvements. You can learn more about setting it up yourself here, with more information available from Google. Alternatively, if you’d prefer us to do all the hard work and let you know what the findings are, we can help as part of our SEO service. If you require a detailed analysis of your website’s traffic and assistance forming a strategy to boost the performance of your online business, you may want to consider our Rank 3 package which includes our most comprehensive level of service and is best suited to SEO for competitive UK markets.