Category Archives: Google Analytics

What Can Google Analytics Do For You?

What Can Google Analytics Do For You?
Google Analytics can be an extremely powerful tool. It gives you insights into how visitors are finding and using your website but it is often misunderstood and underutilised, so let’s take a look at the system and what you can expect to find out from it. Google Analytics tracks and reports on traffic to your website, and user behaviour on your website. It is widely used and when properly interpreted, it can help you make decisions regarding website content, marketing campaigns and more! From an SEO perspective, the first thing you should look at is how visitors are finding your site. Analytics gives you a split between organic traffic which is through normal Google searchers, direct results when a visitor types your url into the address bar, and other channels such as paid and social traffic. You can see how many visitors have landed on your site in a specific time period, how many were new visitors and how many had visited your site before. If your traffic is mostly direct and paid, that’s a sign that you should do some work on your SEO to improve your organic positions. You can also use the traffic data to compare months and years, to show if traffic is increasing or decreasing over time. By monitoring traffic you can see dips and peaks, which may repeat year on year if your business, has a seasonal angle. For example a coat company would expect a dip in traffic during the summer, then a spike in October. On the other hand, a Christmas tree company wouldn’t expect much traffic until the last quarter of the year. Analytics will also tell you what sort of device visitors are using to view your site. If you find you have a lot of mobile visitors, it would be a good idea to ensure your site is responsive and loads quickly on a mobile device, or visitors can get frustrated and navigate away. That brings us to an incredibly important insight, which is the bounce rate. This is where a visitor arrives on your site but does not interact with any other page before leaving. All sites are different so you must apply real-world logic when trying to interpret the bounce rate. Is it simply that a visitor finds all the information that they need on the first page they visit and don’t need to navigate to any other page? Or would you expect a user to click onto other pages if they were engaged, and a high bounce rate suggests that there’s something in the design and content of your site that you need to reconsider. Analytics has a wealth of further information, allowing you to segment each data set to dive deeper and deeper into each category and find out how specific groups of your visitors behave. The more you use the tool, the more confident you will become in interpreting the results and making changes to your website. Set up is very straight forward and only takes a few minutes, so take a look today, you might be surprised what you find!Want to get help with your Google Analytics? Contact us today on 0333 332 6396 to talk about our one off services.

6 Google Services To Improve Your Business

6 Google Services To Improve Your Business
Google is one of the biggest, most successful and most universally known brands in history, which is a pretty impressive feat for a company that only rose to popularity in the last two decades. It should come as no surprise that Google is one of the most relevant brands you’ll have to understand in order to succeed online, especially when it comes to paid and organic search.However, you might not realise the potential benefits to your business from many different services Google has acquired and developed over the years. Here are just a few core services that could really boost your productivity and profits if used wisely.1) Organic searchCheap SEO packages like those offered here at 123 Ranking work best if you really get to grips with how Google Search works. If you want your website to rank locally, nationally or beyond, it needs to satisfy Google’s technical requirements as well as meet its standards for quality. The more you use Google Search, the better you should be able to understand what it looks for and how to take advantage of it. Of course, we’re here to help all our clients when it comes to organic search engine optimisation.2) Google+Notoriously confusing and constantly evolving, Google+ is a tricky platform to master even for SEO professionals. However, it offers a huge range of benefits that can actively improve your business, to such an extent that you’d be crazy to ignore them. Not only does it function as a social network to share updates with your customers personally, but the real benefits come from information that feeds through into search results.This includes your Google reviews, which may be featured prominently on Maps as well as Search. Make sure you take the time to ensure your reviews are there and saying something positive to differentiate your brand from the rest.3) AdWordsPaid advertising can be a great way to help your visibility on search engines even before your organic optimisation has had time to kick in. AdWords is the most widely used platform, and although it can be complex to master, you can get started fairly easily. If you need to generate traffic to your site fast, AdWords can be an incredibly worthwhile investment and the near-instant results are a rare advantage when compared against alternative digital marketing strategies.4) AnalyticsOnce you have traffic coming to your site, it’s time to focus on conversions for most businesses. Whether your goal is to sell a product, get a customer to contact you about a service or just to get some information from visitors, Google Analytics is an invaluable tool that will tell you how to optimise your site for users once you understand its interface. It provides a huge amount of insightful information; you just need to spend some time learning how to interpret the data in a way that’s relevant for your business.5) GmailDo you use an email client for work which everyone in the business accesses? If you do, and you’re not using Gmail, you may be missing a trick. Google offers some reasonably priced options for small businesses looking to smoothly integrate their own email systems with other Google services, which can be a great time-saver. Gmail itself functions perfectly as a straightforward email client, so you probably won’t lose any functionality by switching to it from other systems.6) DriveGoogle Drive is a great cloud storage solution for businesses, especially when integrated with Gmail. It makes it very quick and simple to share files and organise folders which can all be accessed by everyone in your team. There are many alternatives out there, but if you’re already using Google and everyone is set up with an account from the beginning, it’s an ideal add-on that many businesses don’t take advantage of. You can even use it to work on documents and spreadsheets simultaneously with colleagues, which can be hugely convenient.There are just a few of the Google services we use on a daily basis at 123 Ranking, and we’d recommend them all to anyone looking to understand Google better or take advantage of their many tools, both free and paid. If you have any questions about Google search services, please don’t hesitate to get in touch with us and we’ll do what we can to help!

How to Recover Your Google Analytics Access

How to Recover Your Google Analytics Access
Lost access to Google Analytics for your website? It’s a common problem, since we don’t all check it regularly (even though we should!) and sometimes it’s left up to someone else, who may have changed the password and left the company long ago. Web developers may come and go, and within a hectic business environment it’s understandable that logins aren’t kept up to date. But if you find yourself needing to access your old Google Analytics account, there is a solution.1) Register a Google AdWords account, and if you’re setting up a fresh one, you may be presented with a tutorial on creating your first campaign. Don’t worry about that – you won’t need to use it. If you already have an account, you can just log in.2) You need to know your AdWords Customer ID, which is in the top right corner of your screen after logging in. Make a note of this and mention it when you contact Google in step 7.3) You also need the tracking code for your Google Analytics account, or UA. You can do this by viewing the source code of your website’s homepage in your Internet browser and searching for “UA”, which should bring up your code.4) Go directly to the Google AdWords Help Centre. You can access it through the dashboard on AdWords (unless you’re trapped in the opening tutorial), but the easiest way is to click the link above and go straight to it.5) Click “CONTACT US” in the upper right corner of the AdWords Help Centre.6) A box appears to help narrow down the topic you need help with. Select “Google Analytics” followed by “Analytics admin has left”.7) Here you have a choice. You can send an email explaining your problem i.e. that you no longer have access to Google Analytics, providing your website address, UA and AdWords account number as explained above. Alternatively you can live chat or call the support line.8) Google will most likely ask you to confirm you are the owner of the website in question. To do this they will send a simple text file and ask you to upload it to the site. You can do this using FTP (file transfer protocol).Once you have confirmed this, and complied with any other requests, Google Analytics access should be granted to your account! Although this can be an awkward process, it’s the most effective and straightforward method to regain your Google Analytics access without starting fresh.This is, of course, really important for any small business looking to improve their website by looking at past user data for trends and changes. We assist with Google Analytics tracking for all our clients, since it’s a great way of measuring organic search traffic among other things. If you need any further help with Google Analytics or you’re not sure how it can be useful to you, please let us know and we can talk you through your options.

Google is to Give Secure Sites a Ranking Boost

Google is to Give Secure Sites a Ranking Boost
Back in March 2014, Matt Cutts Head of Google’s Webspam team said he would like for HTTPS and SLL certificates to be a ranking signal. Five months later, the world’s most popular search engine Google has announced that it’s going to give secure SSL sites using HTTPS encryption higher rankings on Internet searches.Google hopes that this will encourage website developers to utilise the technology that protects websites against middle man attacks and hackers breaking into their websites and stealing users’ personal information, such name, address, contact details and billing information. This announcements comes as one of the most significant steps Google has taken to making sure the World Wide Web is more secure.Encrypted data transmitted over the Internet adds a barrier between Web users and anyone who wants to potentially steal their information – this is particularly useful for e-commerce websites that continuously take payments from customers.Prior to the announcement organisations have seen this as additional burden because of cost concerns and fears of slowing down their website response time – which is also has a detrimental effect of search engine rankings. But now because of the high-speed encryption technologies available, it means that the cost and speed no longer need to be an issue. Encryption will be a crucial factor in determining how a website is ranked.Do I need a SSL Certificate?Yes! Typically SSL Certificates have only been used on websites checkout pages and not on product and content pages. In light of Google’s new announcement it’s essential that website owners ensure their whole domain name, including all their files and URLs go over HTTPS. Here at Free Virtual Servers we’re offering online banking standard (256bit) SSL certificates from as little as £9.99 a year. An SSL certificate will not only benefit your search engine rankings but it’ll give your customers peace of mind as they’ll know their confidential information is safe on your website.If you want to rank favourably on Google it’s in your best interest to ensure your web pages are encrypted, or this could be detrimental to your search engine rankings.For more information about this service, check out our website: https://www.freevirtualservers.com/cheap-ssl-certificates

Using Google Analytics to monitor an SEO Campaign

Google Analytics is a fantastic tool. According to Nikesh Aror, Google’s Chief Business Officer, it is used on over 10 million websites globally and according to Built With it’s used on 17,483,032 websites. There’s no denying its popularity, and for good reason. Google Analytics is almost essential these days, but for a novice user it can also be quite daunting trying to get useful, actionable data out of it. Hopefully this guide will help you get started making the most of Google Analytics. Continue Reading