Regardless of how much time and effort you invest in the process, online marketing and search engine optimisation (SEO) are only ever one piece of the puzzle. After all, it’s not like you’ve sealed the deal just by getting the traffic to your website – how about making those essential conversions?

If your site annoys, irritates or in any way obstructs your visitors from achieving their goals, they may as well never have found you in the first place. By contrast, deliver a polished and professional user experience from start to finish and they’ll be eating out of the palm of your hand!

This is precisely where usability testing comes into the equation; which is by far and wide the most effective and efficient method for identifying any problems or inconsistencies that exist within your website, enabling you to put them right as quickly as possible.