An animation of a group of people putting jigsaw pieces together to demonstrate bringing the different aspects of SEO together to build the foundations of the campaign. There is also a rocket to represent the success of the campaign.

Link Building

Link building is, quite simply, building a link from one website to another. Backlinks are a great way to demonstrate to Google that your website is relevant to a specific industry and that the information on your website can be trusted. 

An animation of a group of people putting jigsaw pieces together to demonstrate bringing the different aspects of SEO together to build the foundations of the campaign. There is also a rocket to represent the success of the campaign.

Link Building

Link building is, quite simply, building a link from one website to another. Backlinks are a great way to demonstrate to Google that your website is relevant to a specific industry and that the information on your website can be trusted. 

Dadirayi Mhiripiri
Dadirayi Mhiripiri
25/03/2023
Very professional service. Would recommend
Rob
Rob
08/02/2023
Easy Internet Services have provided us with a very thorough service to produce a completely new website and to make improvements to our social media / SEO. We found them patient and helpful. We appreciated that the EIS team seemed to embrace the need to understand the diverse range of products that the Bromakin business sells, and how best to present them to potential customers. We have no doubt that our internet presence will continue to improve with their input.
Christopher Brucken
Christopher Brucken
21/11/2022
Very patient, pro-active and professional. Would recommend to anyone needing social media services when too busy to do yourself.
Dave Butler
Dave Butler
10/05/2022
Superb Company and very professional. I had a very difficult job for them moving to a new website which had to be undertaken with a lot of caution in order not to lose my current ranking. A superb job, lots and lots of daily reports keeping me in the loop, and overall a truly great business to work with. Along with superb handwritten Content I can honestly say Easy Internet have been brilliant.
Olivia Musa
Olivia Musa
04/05/2022
I have been working with the guys at Easy Internet Services for a few months now and they have been so helpful at every stage! The team are always on hand to answer any questions and make useful suggestions to boost SEO. I have now upgraded from rank 1 to rank 2 and trust that I will get results for my small business, really pleased I found this company.
Rachael Adkins
Rachael Adkins
23/06/2021
Easy Internet built my website Butternuteazypeel.com. From start to finish the team were supportive and responsive and the system that was used for everyone to stay in the loop was very efficient. I would highly recommend, as a new business or an existing one. Great result!
Dina Shale
Dina Shale
23/06/2021
Very swift and professional service. We always get great feedback about our website.
Martyn Garrod
Martyn Garrod
09/03/2021
Easy Internet have been such a pleasure to work with so far. SEO is one of those things I knew I had to do as a business but didn’t know where to start. The team have been such a pain relief and I know that they have my businesses best interests at heart.
Bhavin Gandhi
Bhavin Gandhi
17/02/2021
The experience we have had in using 123 Ranking has been great. Very professional and know what they are talking about and we have seen great results. Highly recommend.

Link Building Service

  • UK-based team. Native English speakers.
  • White hat SEO techniques. Our link builders follow a strict set of quality guidelines to assess whether the site is beneficial before building a link.
  • Backlink audits to check for low quality backlinks.
  • Submitting disavows for non-responding low quality sites.
  • Reviewing backlink SEO stats including DA.
  • Sourcing new backlink opportunities on high-quality directories and websites.
  • Outreach to high-quality, industry or location relevant websites.
  • Analysing competitor backlinks to identify new opportunities and ‘cliques’.
  • Developing a NAP (Name, Address, Phone Number) profile to ensure backlink data is consistent which is essential for businesses targeting local keyword positions.
  • Manual creation of backlink data and content to maintain quality and relevance.
  • Drip-feeding new backlinks to Google to ensure they are indexed in search results.
ppc team

Why Do Websites Need Regular Link Building?

Although focusing on onsite SEO can provide highly effective results, backing it up with off-site optimisation such as link building and citations can further boost positions and, if done correctly, can establish long-term ranking stability.

 

Backlinks are seen as an endorsement, confirming that your website is relevant and can be trusted. The higher the quality of the site linking to you, and the more trusted they are, the more credit they pass on to you.

 

One way we can check how effective link building is, is by checking a website’s domain authority (DA). DA is a score assigned by Moz that assesses certain factors including the number of links and their quality. 

linkbuilding

The DA score ranges from 1-100; the higher the score, the more likely a site is to rank well on Google. Websites with high scores tend to be well-known, high traffic websites such as Wikipedia, Amazon, and eBay (which have scores in the 90’s). Small businesses tend to have a much lower DA score (less than 50). The aim for most businesses is to achieve a higher score than their direct competitors rather than trying to reach 100.

Earning Backlinks

The best way to achieve high quality backlinks is by creating content on your website that people want to share.

 

When you add blogs and articles to your website that are high-quality, informative and accure, visitors are more likely to link to the content from their own websites and social media profiles.

 

These links are the most natural links, and generally most favoured by Google. Unfortunately, these kind of links can be difficult to earn, and even the best content may not attract any links.

 

If you are interested in creating high-quality content to encourage backlinks for your website, you may be interested in our SEO copywriting services.

Building Backlinks

An easier way to achieve a portfolio of quality backlinks is by manually building them.

 

There are several ways you can earn backlinks including submitting your details to high-quality, industry or location specific directories, contributing to relevant forum discussions and being included in an article or content on a high authority website.

 

Of course, quality is key to the success of your link building campaign, so using an experienced SEO company is essential. Many businesses have fallen victim to companies that offer large numbers of backlinks quickly, and for a low cost. Although you may see immediate, positive results, this is usually followed by the site receiving a penalty and the positions dropping, or the site being removed from search results completely. One good quality backlink is worth more than one hundred bad ones, which is why we source a smaller number of high-quality backlinks, and build your backlink portfolio in a gradual and sustainable way.

 

In addition to being an indicator of your website’s authority, backlinks are also a way to gain referral traffic. Local directories are great way for people to discover new businesses in their local area, and they often generate a small but steady number of visits.

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