Google Penalty Recovery & Removal

If your search page ranking starts to slip, it may be a sign that you have received a partial Google penalty, as they mark your site as less relevant.


In more serious cases, a full Google penalty can result in your site not showing up at all, as they remove you from their search results pages.


At 123 Ranking, we have experience in confirming whether a site has suffered a Google penalty. This includes reviewing several tools like Google Console, our own specialist software, and in-depth manual checks.

google penalty recovery
google penalty recovery

Google Penalty Removal & Recovery

If your search page ranking starts to slip, it may be a sign that you have received a partial Google penalty, as they mark your site as less relevant.

In more serious cases, a full Google penalty can result in your site not showing up, as they remove you from their search results pages. 

At 123 Ranking, we have experience in confirming whether a site has suffered a Google penalty. This includes reviewing several tools like Google Console, our own specialist software, and in-depth manual checks.

A full Google penalty, also known as a manual action, occurs when Google determines that a website has violated its webmaster guidelines. In such cases, Google may impose a severe penalty, causing the website to be entirely removed from its search results pages.

This penalty is usually imposed for engaging in practices that manipulate search engine rankings, such as using spammy tactics, participating in link schemes, or having thin or duplicate content. Google aims to provide users with high-quality, relevant search results, so it takes strong actions against websites that violate these guidelines.



When a full Google penalty is implemented, the website will no longer appear for any queries in the search engine’s results. Even if users explicitly search for the website’s name, it will not show up in the search results. This can have a detrimental impact on the website’s visibility, organic traffic, and overall online presence.

To recover from a full Google penalty, the website owner needs to identify and rectify the issues that led to the penalty. This typically involves cleaning up spammy or low-quality content, removing unnatural links, and submitting a reconsideration request to Google. It is crucial to follow Google’s guidelines strictly and make the necessary improvements to regain visibility in search results. 


Google penalty

Overcoming Google Penalties and Algorithm Updates

Complete the form below to receive your free, no obligation quote.

What is a Google Penalty?

In the dynamic world of digital marketing, it’s crucial to comprehend the concept of Google Penalties and their impact on a website’s ranking in Google Search. Essentially, a Google Penalty is the adverse effect on a website’s visibility caused by either a change in Google’s search algorithm or questionable practices implemented by SEO companies or marketing teams. These penalties can arise from various factors, such as subpar coding, low-quality backlinks, duplicated content, or an excessively sales-oriented approach.

When Google modifies its search algorithm, it aims to improve the user experience by providing the most relevant and high-quality search results. Websites that fail to meet these criteria may suffer a penalty, causing their rankings to plummet. It’s important to note that penalties are typically the result of actions taken by the website owner or their SEO team, rather than deliberate actions by Google.

Why has my website disappeared from Google?

There could be several reasons why your website has disappeared from Google’s search results. One common factor could be a violation of Google’s guidelines, resulting in a penalty or removal from the search index. This can occur due to various issues such as poor-quality content, spammy backlink profiles, duplicate content, or engaging in manipulative SEO practices.

In 2012, Google implemented the groundbreaking Penguin update, a significant leap towards enhancing the quality of search engine results. This update specifically targeted websites that employed spammy backlink profiles in an attempt to manipulate their rankings. Google penguin effectively purged such websites from its search engine results pages (SERPs), marking a pivotal milestone in Google’s commitment to maintaining a fair and trustworthy search experience. The update underscored the critical role of genuine, high-quality backlinks in determining a website’s visibility and ranking. It served as a stern reminder to webmasters and SEO practitioners about the importance of ethical link-building practices and the need to maintain a clean and reputable backlink profile for long-term online success.

In a parallel vein, the power of Google Panda came to the forefront in 2011, reshaping the ranking landscape by emphasizing content quality and user experience. Google Panda aimed to deliver the most relevant and valuable content to its users, revolutionizing the way websites were ranked. This comprehensive guide delves into the essence of Google Panda, and its profound impact on search engine rankings. It offers practical insights and strategies to adapt and thrive in the Panda era. Join us on a journey through the realm of Google Panda, where you will unlock the secrets to elevating your website’s content quality and delivering exceptional user experiences.

Dadirayi Mhiripiri
Dadirayi Mhiripiri
Very professional service. Would recommend
Easy Internet Services have provided us with a very thorough service to produce a completely new website and to make improvements to our social media / SEO. We found them patient and helpful. We appreciated that the EIS team seemed to embrace the need to understand the diverse range of products that the Bromakin business sells, and how best to present them to potential customers. We have no doubt that our internet presence will continue to improve with their input.
Christopher Brucken
Christopher Brucken
Very patient, pro-active and professional. Would recommend to anyone needing social media services when too busy to do yourself.
Dave Butler
Dave Butler
Superb Company and very professional. I had a very difficult job for them moving to a new website which had to be undertaken with a lot of caution in order not to lose my current ranking. A superb job, lots and lots of daily reports keeping me in the loop, and overall a truly great business to work with. Along with superb handwritten Content I can honestly say Easy Internet have been brilliant.
Olivia Musa
Olivia Musa
I have been working with the guys at Easy Internet Services for a few months now and they have been so helpful at every stage! The team are always on hand to answer any questions and make useful suggestions to boost SEO. I have now upgraded from rank 1 to rank 2 and trust that I will get results for my small business, really pleased I found this company.
Rachael Adkins
Rachael Adkins
Easy Internet built my website From start to finish the team were supportive and responsive and the system that was used for everyone to stay in the loop was very efficient. I would highly recommend, as a new business or an existing one. Great result!
Dina Shale
Dina Shale
Very swift and professional service. We always get great feedback about our website.
Martyn Garrod
Martyn Garrod
Easy Internet have been such a pleasure to work with so far. SEO is one of those things I knew I had to do as a business but didn’t know where to start. The team have been such a pain relief and I know that they have my businesses best interests at heart.
Bhavin Gandhi
Bhavin Gandhi
The experience we have had in using 123 Ranking has been great. Very professional and know what they are talking about and we have seen great results. Highly recommend.

Understanding Penguin and Panda Penalties: Ensuring Search Engine Compliance

As websites strive for optimal search engine visibility, it is crucial to be aware of potential penalties that can disrupt rankings. Two common penalties faced by website owners are backlink penalties and content penalties.


Backlink penalties typically result from poor Search Engine Optimization (SEO) practices. Inexperienced or unethical SEO companies may generate numerous backlinks in a short period using manipulative tactics, such as spam directories, private blog networks (PBNs), or irrelevant blog comment links. While initially boosting rankings, these strategies are unsustainable and can trigger a backlink penalty as Google cracks down on such behavior.


On the other hand, content penalties are often misunderstood. Duplicate content on your own site won’t lead to a penalty, but Google will disregard duplicate pages and index only one version. A content penalty arises when you plagiarize content from other websites, presenting it as your own. Additionally, penalties may occur for auto-generated content, keyword spamming, or misleading information that deceives users. Google prioritizes positive user experiences, and excessive sales tactics can also result in content penalties.

penalty recovery strategy

How Do I Recover From a Google Penalty?

There is no single, catch-all solution to recover from a Google penalty. With so many reasons for a penalty to be imposed there are, likewise, a broad range of options available to remove one. Finding the right solution for the specific penalty you have received can be both involved and time-consuming. This is why you should consider using a Google penalty removal agency.


Here at 123 Ranking, we take a holistic approach with our Google penalty recovery service. We perform a full technical audit of your website to diagnose the reason for your penalty. Once we have established this, we have the tools and the experience to put together a penalty removal strategy that will get your site indexed and ranking again.

Our Google Penalty Recovery Service Strategy for Successful Removal

full website audit

Full Website Review

We conduct a comprehensive review of your website, leaving no stone unturned, to identify if your website has been penalized and determine the underlying causes. Our expert team analyzes both onsite and offsite elements to pinpoint the root issues.

spam content or backlink review

Onsite or Offsite?

During the review process, we carefully assess whether the penalty is due to onsite issues, such as spam content or keyword stuffing, or offsite issues, such as low-quality backlinks. This analysis helps us devise appropriate strategies for issue resolution.

resolve google penalty

Resolve the issue

We take decisive action to resolve the identified issues. This may involve making necessary changes to your website’s content, architecture, or user experience. Our team may also reach out to other websites for link removal or submit disavow requests to disassociate from low-quality or spammy backlinks.

google penalty removal request

Reconsideration Request

We prepare a compelling reconsideration request to submit to Google. This request outlines the steps we’ve taken to address the issues that led to the penalty and emphasizes your commitment to maintaining a high-quality website that adheres to Google’s guidelines.

By leveraging our expertise in penalty removal services, conducting a comprehensive website review, and implementing targeted strategies, we aim to restore your website’s indexing and rankings. We also make sure to leverage Google Analytics and Google Search Console Data to help you recover from manual penalties.

If you’re ready to recover from a Google penalty and regain your online visibility, get in touch with us at 123 Ranking. Our experienced team is here to guide you through the recovery process, provide tailored solutions to resolve the issues and submit compelling reconsideration requests to remove the penalty. Let us help you reclaim your search engine rankings and restore your website’s authority and visibility in the digital landscape.