VIP Bottles, a top named alcoholic drink provider based in Leicester required search engine optimisation to establish their search engine positions, online presence and increase their organic traffic on a regional and national scale. The competitive nature of the client’s industry meant that before signing up with 123 Ranking the company was not appearing within the search results for most of their primary target keywords.


After defining the key objectives and focus keywords for the SEO campaign, 123 Ranking carried out a full technical audit of the website to highlight and resolve outstanding issues, which also included an analysis of their main competitors.

Once all of the technical changes had been implemented, we put together an SEO campaign plan which included on-site optimisation for VIP Bottles agreed keywords. The next stage was to carry out a range of content marketing activities which included writing fresh and unique homepage copy to avoid any duplication, and optimising it for the relevant search terms as well as setting up a monthly blog so that the content will always be kept up to date and relevant. We also provided VIP Bottles with organic link building and website usability testing which saw a real life user navigate their site and provide feedback about the overall web design so improvements could be made where needed.


In just a few months, we were able to significantly improve VIP Bottles’ online presence and organic traffic. The site is now being found on the first page of Google’s search results for the majority of their keywords. Regional positions were established within a couple of weeks of the website optimisation.

Because of this, the website has increased its traffic by more than 128% from January to March 2015 compared to the previous months.

123 Ranking implements a white hat approach when optimising websites. We stick with organic and ethical SEO techniques to ensure our clients appear at the top of the search engine results, helping them to attract more business and improve their sales and profitability.