Woman buying an SEO package online

What does SEO cost in 2020?

One thing that rarely gets discussed when considering SEO for your website is the cost. Certainly you can hop from one provider’s site to another and compare figures directly, but what sort of ball-park figures are out there, and what can you expect for your money? Well, that’s where we come in....
A man using Google search console

What is Google Search Console?

Google Search Console is a range of tools for monitoring, maintaining, and troubleshooting your website’s presence in Google Search results. It helps you to better understand how Google sees your site as well as fixing any errors that might pop up. At 123 Ranking, we set up Google Search Conso...
backlinks

What is a Backlink in SEO?

When you’re optimising your website to make it more visible to search engines, a key consideration is building quality backlinks. It should form part of any SEO strategy, no matter how large or small your website might be. What is a backlink? Backlinks go by several other names, including one-way ...
analytics chart

Grow Your Traffic With 123 Ranking

123 Ranking started in the year 2000, and we’ve seen plenty of changes in the SEO landscape since then. In recent years there has been a big shift away from using keyword rankings as a Key Performance Indicator (KPI), and instead a bigger focus on traffic and conversions. The reason for that is si...

SEO for Beginners

If you have a business in 2019, you need an online presence. For your online presence to have an impact, you need SEO. But what is SEO, how does it work and is it worth investing in? At 123Ranking we’ve been in business for 18 years and know how to get your site ranking for […]...
What Can SEO Do for My Business Top

What Can SEO Do for My Business

Why is SEO important? Is SEO dead? This, one of the top SEO-related searches on Google, reveals the unfair characterisation of SEO in digital marketing. To be honest, SEO is the soul of digital marketing. Had search engine optimisation been dead, digital marketing would have been dead already. In fa...

Using AIDA To Increase Conversions

We’d like to draw your attention to a tried and tested model that’s still extremely relevant to SEO success, especially for e-commerce websites. It’s called the AIDA model, and it could explain why your organic search positions are not translating into sales fast enough. AIDA is an acronym use...

A Guide to SEO for Charities

Search engine optimisation is all about making your website visible to the people who you want to find you. For businesses, that means reaching customers. For charities, that means finding people who are interested in supporting the same cause as you, and willing to make donations to support your wo...