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Grow Your Traffic With 123 Ranking

123 Ranking started in the year 2000, and we’ve seen plenty of changes in the SEO landscape since then. In recent years there has been a big shift away from using keyword rankings as a Key Performance Indicator (KPI), and instead a bigger focus on traffic and conversions. The reason for that is si...

SEO for Beginners

If you have a business in 2019, you need an online presence. For your online presence to have an impact, you need SEO. But what is SEO, how does it work and is it worth investing in? At 123Ranking we’ve been in business for 18 years and know how to get your site ranking for […]...
What Can SEO Do for My Business Top

What Can SEO Do for My Business

Why is SEO important? Is SEO dead? This, one of the top SEO-related searches on Google, reveals the unfair characterisation of SEO in digital marketing. To be honest, SEO is the soul of digital marketing. Had search engine optimisation been dead, digital marketing would have been dead already. In fa...

Using AIDA To Increase Conversions

We’d like to draw your attention to a tried and tested model that’s still extremely relevant to SEO success, especially for e-commerce websites. It’s called the AIDA model, and it could explain why your organic search positions are not translating into sales fast enough. AIDA is an acronym use...

A Guide to SEO for Charities

Search engine optimisation is all about making your website visible to the people who you want to find you. For businesses, that means reaching customers. For charities, that means finding people who are interested in supporting the same cause as you, and willing to make donations to support your wo...

Tips For Boosting Your Local SEO

If there’s one thing we’ve learned over the years about local business, it’s that people still value it – customers as much as business owners. However, that doesn’t mean that online marketing and even local SEO has nothing to do with traditional local business, and in fact the opposite is...

How To Stop Your Content From Being Stolen

Duplicate content is an issue for many websites when it comes to SEO. Search engines cannot tell who copied content from whom; they can only detect that it’s the same text on more than one website. It also makes no difference whether you’re innocently re-using your own content in multiple places...

What is Google Direct Answer?

You might have seen something interesting happening if you spend a lot of time asking Google questions. In fact, it’s not that new, but hasn’t actually been getting a lot of coverage in the UK since it started appearing a year or two ago. It has been throwing out some extremely odd results, thou...