Using AIDA To Increase Conversions

Using AIDA To Increase Conversions

We’d like to draw your attention to a tried and tested model that’s still extremely relevant to SEO success, especially for e-commerce websites. It’s called the AIDA model, and it could explain why your organic search positions are not translating into sales fast...
A Guide to SEO for Charities

A Guide to SEO for Charities

Search engine optimisation is all about making your website visible to the people who you want to find you. For businesses, that means reaching customers. For charities, that means finding people who are interested in supporting the same cause as you, and willing to...
How To Stop Your Content From Being Stolen

How To Stop Your Content From Being Stolen

Duplicate content is an issue for many websites when it comes to SEO. Search engines cannot tell who copied content from whom; they can only detect that it’s the same text on more than one website. It also makes no difference whether you’re innocently re-using your...