Using AIDA To Increase Conversions

SEO

  • SEO

Using AIDA To Increase Conversions

We’d like to draw your attention to a tried and tested model that’s still extremely relevant to SEO success, especially for e-commerce websites. It’s called the AIDA model, and it could explain why your organic search positions are not translating into sales fast enough. AIDA is an acronym used by marketing types to describe the […]

Read More

6 Google Services To Improve Your Business

Google is one of the biggest, most successful and most universally known brands in history, which is a pretty impressive feat for a company that only rose to popularity in the last two decades. It should come as no surprise that Google is one of the most relevant brands you’ll have to understand in order […]

Read More

A Guide to SEO for Charities

Search engine optimisation is all about making your website visible to the people who you want to find you. For businesses, that means reaching customers. For charities, that means finding people who are interested in supporting the same cause as you, and willing to make donations to support your work. SEO can be a great […]

Read More
  • SEO

How To Stop Your Content From Being Stolen

Duplicate content is an issue for many websites when it comes to SEO. Search engines cannot tell who copied content from whom; they can only detect that it’s the same text on more than one website. It also makes no difference whether you’re innocently re-using your own content in multiple places, or a competitor deliberately […]

Read More

How to Get More Positive Online Reviews

We’ve already established that online reviews are highly relevant for potential customers looking to make a decision about whether to choose your brand or one of your competitors. In fact, research has shown that online feedback from other users has three times as much impact on an individual’s choice than the brand’s own marketing efforts. […]

Read More

Google’s Major New Ranking Shake-Up

Google is always springing changes on us when it comes to the SERPs (search engines results pages) and they rarely go to plan, even when we got hints of what was coming months in advance. At the start of this year we saw a classic example, as Google had been dropping clues about an update […]

Read More
  • SEO

Rankbrain: The Newest Element of Google’s Algorithm

When optimising websites and working on SEO strategy, it’s always important to consider the elements that are used in Google’s famous algorithms for ranking pages. The combined efforts of many different nicknamed sections like Penguin and Panda, which have been added over the years, contribute to the end result: a list of webpages returned in […]

Read More

Content Marketing: The Ultimate SEO Tool

Content marketing is a vital factor in the success of any business website.  If you’re not thinking about it, the chances are you’re well behind where you could be.  You might think of blogging when we mention content marketing, but it’s much more than that! Content marketing basically means communicating valuable information to your audience […]

Read More
  • SEO

What is Google Direct Answer?

You might have seen something interesting happening if you spend a lot of time asking Google questions. In fact, it’s not that new, but hasn’t actually been getting a lot of coverage in the UK since it started appearing a year or two ago. It has been throwing out some extremely odd results, though, and […]

Read More
google phantom
  • SEO

Google’s Phantom Update Revealed

While most of the world was trying to avoid the “mobilegeddon” apocalypse, Google secretly rolled out a ‘phantom’ algorithm change that hit popular informational sites such as Hubpages, About.com, Wikihow, eHow and Answers.com. Paul Edmondson, CEO of Hubpages, released a blog post on May 11 explaining the platform’s current status. Hubpages is a collection of […]

Read More