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If you have a business in 2019, you need an online presence. For your online presence to have an impact, you need SEO. But what is SEO, how does it work and is it worth investing in? At 123Ranking we’ve
It has been almost two years since the initial adoption of the GDPR in the EU, meaning that the data protection act will soon be enforced in the coming months. People have known about this for years now and yet,
Why is SEO important? Is SEO dead? This, one of the top SEO-related searches on Google, reveals the unfair characterisation of SEO in digital marketing. To be honest, SEO is the soul of digital marketing. Had search engine optimisation been
Following our blog on Google’s major new ranking shake-up, the search engines latest but unofficial algorithm has been a hot topic in the SEO world. What Is Google’s Fred Algorithm Update? The algorithm targets websites that use black-hat techniques, and
Although social media is a fantastic opportunity for businesses, one of the most common problems we see is when people set up their profiles and don’t know how to proceed beyond that point. In other cases, business owners have an
We’d like to draw your attention to a tried and tested model that’s still extremely relevant to SEO success, especially for e-commerce websites. It’s called the AIDA model, and it could explain why your organic search positions are not translating
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