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backlinks

What is a Backlink in SEO?

When you’re optimising your website to make it more visible to search engines, a key consideration is building quality backlinks. It should form part of any SEO strategy, no matter how large or small your website might be. What is

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Google Ads

The Benefits of Running a PPC Campaign

What is PPC? PPC, Pay Per Click or Google Ads are the websites you see at the top and bottom of Google search results displaying the Ad tag. The listings can also appear in other formats on Google’s network of

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copywriter

SEO Copywriting Best Practices

Quality SEO copywriting is an essential element of any SEO strategy. As Google and other search engines constantly refine their search algorithms, so SEO copywriting becomes ever more important.  For your business, the best way to keep ahead of the

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