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On page optimisation

What is on page SEO

If you’re trying to get your website to the top of Google, one of the most important areas to focus on is on page SEO. As the name suggests, on page SEO is the improvements made to individual pages on

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What is Organic Search?

Aside from word of mouth, there are generally three ways that people will find your business online: link referrals, pay-per-click advertising, or organic search results.   Of these, organic search is perhaps the most important – it certainly offers the

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Woman buying an SEO package online

What does SEO cost in 2020?

One thing that rarely gets discussed when considering SEO for your website is the cost. Certainly you can hop from one provider’s site to another and compare figures directly, but what sort of ball-park figures are out there, and what

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A man using Google search console

What is Google Search Console?

Google Search Console is a range of tools for monitoring, maintaining, and troubleshooting your website’s presence in Google Search results. It helps you to better understand how Google sees your site as well as fixing any errors that might pop

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What is a Backlink in SEO?

When you’re optimising your website to make it more visible to search engines, a key consideration is building quality backlinks. It should form part of any SEO strategy, no matter how large or small your website might be. What is

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Google Ads

The Benefits of Running a PPC Campaign

What is PPC? PPC, Pay Per Click or Google Ads are the websites you see at the top and bottom of Google search results displaying the Ad tag. The listings can also appear in other formats on Google’s network of

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