123 Ranking started in the year 2000, and we’ve seen plenty of changes in the SEO landscape since then. In recent years there has been a big shift away from using keyword rankings as a Key Performance Indicator (KPI), and instead a bigger focus on traffic and conversions. The reason for that is simple. Keywords fluctuate all the time and different keywords have different search volumes, and varying levels of relevancy for your site.
Google Analytics can be an extremely powerful tool. It gives you insights into how visitors are finding and using your website but it is often misunderstood and underutilised, so let’s take a look at the system and what you can expect to find out from it. Google Analytics tracks and reports on traffic to your website, and user behaviour on your website. It is widely used and when properly interpreted, it can help you
Have you heard about the latest Google Algorithm change? On March 12th, Google released a Core Algorithm Change, which was confirmed a day later by the Google team. But what does this mean and how can it impact your website and your business? What is the Google Algorithm? The first thing to understand is the way that Google ranks sites. The Google algorithm is the way that the search engine weighs up a huge
If you have a business in 2019, you need an online presence. For your online presence to have an impact, you need SEO. But what is SEO, how does it work and is it worth investing in? At 123Ranking we’ve been in business for 18 years and know how to get your site ranking for those coveted first page positions. We’ve put together this Beginner’s Guide to SEO to help you get started in understanding
It has been almost two years since the initial adoption of the GDPR in the EU, meaning that the data protection act will soon be enforced in the coming months. People have known about this for years now and yet, many marketers don’t quite understand how this will change their business. What does GDPR Compliance actually mean for marketing in the UK? Before it’s enacted, learn more about the new regulations here. [toc] What is