The rise of Instagram as a veritable contender in today’s social media landscape has brought on a new kind of revolution – an outlet for the easy capturing and sharing of moments in one’s life. Although Instagram has largely been a hit mainly with individuals, businesses stand to gain a lot from joining the bandwagon through the following reasons:
A New Way to Perceive Your Brand
Instagram is definitely a great social media platform to let people explore your brand. Through this app, you can easily curate which photos you want share to your followers, thereby giving you definitive control of the image you want to project. Since it is a popular platform, incorporating an Instagram campaign for your company will put you in-line with one of the most crucial, current trend in consumer behaviour.
Win More Customers
Statistics have often proven again and again that people respond to visual cues better than texts do so if you’re already on Facebook and Twitter, adding Instagram to your marketing strategy is likely to win you more customers and create a positive impression. This won’t just affirm your brand presence in the World Wide Web but it will also serve as a way for you to extend your reach to your target audience.
Encourage Better Connection
Another good thing about making Instagram a part of your core marketing strategy is that it facilitates better connection to your audience. When you know what’s going on in the digital world, it encourages a much more intuitive interaction where you can engage your clients through the visual presentation of your products and services.
Why consider Instagram?
One of the key advantages of Instagram is its being mobile and this reason alone, allows you to establish your credibility as a company slowly building and making its brand known. Furthermore, anything that’s simply more accessible enables better formation of trust and you can employ this same credo when it comes to shaping your business’ name and reputation online. Ultimately, there is no better means for people to see what you’re company is currently up to.