Archive for month: October 2019

Latest Updates to Google’s Search Algorithm and What They Mean for You

Latest Updates to Google’s Search Algorithm and What They Mean for You

Last month, Google released the September 2019 Core Update, and, as was to be expected, website owners and SEO specialists around the world are already feeling its effects. So, how is it likely to impact on your site and its Google rankings?

 

What is a Broad Core Algorithm Update?

A Broad Core Algorithm Update is exactly what it says on the tin – an update to Google’s core search algorithm that impacts across the broad spectrum of Google services. This does not necessarily mean that Google has discovered a way for people to gain the system and are clamping down to stop it (although that can often be the result). Rather, it’s a whole bunch of tiny, incremental changes that they impose in one go to limit downtime.

What changes have taken place?

Since nobody knows the exact composition of the original Google algorithm – that is, nobody except Google… we hope! – we don’t know what changes have taken place with the update. We suspect that at least part of it was an attempt to crack down on link spamming. Several less than reputable sites that deal in this sort of scam marketing have reported that their performance has dropped considerably whilst, across the board, most have remained unaffected. In theory, it could be anything but the fact that it is the link spammers doing the complaining is certainly suggestive.

My Google rankings have dropped – why is the updated algorithm punishing me?

It’s not – unless you’ve been link spamming, of course, in which case you’re not likely to be reading this article. All that has happened is that your existing content has been reassessed against the new algorithm and, specifically, against the new web content that has been released since the update dropped.

What can I do to regain my ranking?

The best way to handle the impact of any core algorithm update is to focus on your new content, ensuring that it is relevant and follows the EAT principles of Expertise, Authority, and Trust. In the broadest terms, these are the foundation of any high-ranking site. Continuing to release fresh content that adheres to the EAT metric is the best way to get you back into the running. While the specifics might change, the purpose of the Google algorithm is to promote relevancy and freshness across the internet, which can only ever be a good thing.

Asking your seo team to review backlinks is also advised, so they can identify and resolve any potential issues. By flagging any low quality links with Google, you’re indicating to them that your website can be trusted and that you’re not employing underhand tactics in order to manipulate search results.

If you need help recovering from the most recent Google algorithm update, or are just looking for a new seo team to boost your rankings, get in touch with us today on 0333 332 6396.

Understanding EAT and What it Means for Your Brand

Understanding EAT and What it Means for Your Brand

At its heart, SEO – or Search Engine Optimisation – is about getting search engines to notice your online content amid the billions of similar pages lurking around the internet.

While there are certain behind-the-scenes tricks you can apply to boost your site’s SEO, a key component of any successful SEO strategy is the content itself. Under the current Google acronym, the quality of any given website is determined by its EAT score.

What is EAT?

Eat is a simple acronym, standing for Expertise, Authority, and Trust. These are the three core attributes that Google believes online content should exhibit – at least if it expects to be elevated in the Google search page rankings.

Why does Google care?

While businesses rely on Google to draw more eyes to their products or services, never forget that, from Google’s perspective, their customer is the person looking for things through their search engine. In the old days of the World Wide Web, you could get a web page trending with little more effort than stuffing lines and lines of keywords at the bottom of the page. Traffic would go to the most elaborate keyword-stuffers, rather than more relevant websites.

Of course, those days have (mostly) long gone and each new iteration of Google’s search algorithm is an attempt to improve the user experience [UXP] of their client, the search engine user.

Ironically, the more sophisticated methods employed by website owners to game the system, the more reliant they become on bespoke content created by a real human being. Every time an automated content production solution rears its head, Google cinches the noose tighter about that particular workaround. Hence the importance of EAT.

How can EAT improve my website?

Aside from the obvious benefit of an improved Google ranking, there is much to be gained from concentrating on EAT.

First, by improving the expertise, authority, and trust of your online content, you will get your site noticed more. Google and other search engines may notice first and you will see your content elevated to that all-important first page of search results. This has a knock-on effect. The more people who see your content, the more people are liable to share it through social media. This, in turn, produces backlinks to your own website. Google is not shy to pick up on these transactional links and they, in turn, improve your EAT scoring within the search algorithm.

Perhaps more importantly, being recognised as an authority – regardless of the subject in hand – helps to establish your brand as the de facto place to go for information on a given subject.

Expertise denotes authority, authority breeds trust, and trust improves Google rankings.

What better reason do you need?