In short, your Facebook business page link may lead people to an error page due to:
1) Your page being marked as “Unpublished”.
2) Age restrictions that block logged-out users.
3) Country restrictions for people outside your region.
It’s easy to miss these things off when creating your page, but it’s also easy to identify and correct them.
Everyone interested in local or national SEO will probably acknowledge the amazing potential benefits of social media for businesses by now. One of the top items on your agenda should of course be creating a Facebook page for your brand or shop. However, it’s not just about filling in the information correctly and making it look attractive – a couple of crucial settings can easily be overlooked, meaning people might be unable to find your page at all. These are mentioned above, but how do you know which one is the problem? Here are the answers in detail.
Make sure your page is Published.
Facebook will provide a notification telling you if your page has not been published yet. To check, you can go into Settings near the top right corner when you’re viewing your page, and it should take you to the General tab. At the top you’ll see the option to set your page as Published instead of Unpublished. If you don’t, only page managers can see it.
Turn off age restrictions
Firstly, establish whether your page content or subject matter is inappropriate for children. If your business is linked to alcohol, sex or anything else that would be restricted in shops, you need to leave these settings switched on, or risk penalisation from Facebook. Unfortunately this means that if someone isn’t logged into Facebook, your page link will not work for them because Facebook cannot verify they are old enough to see it.
If you don’t need age restrictions, you should negate this problem by disabling them. From the Settings menu in the top right corner, again on the General tab, you can set the age requirements to Anyone (13+). Bear in mind that 13 is minimum age to have an account.
Turn off country restrictions
This is very similar to the age problem, as country can only be verified when logged in. Country blocking can be useful if you have a particular problem with spam from one region, but you have to use it sparingly to avoid blocking out valuable visitors. You can set “Page is visible to everyone” in your General tab under Settings to turn off country-based restrictions.
1. Increase your audience by millions.
2. Improve your chances of ranking for keywords.
3. Get reviews that show up on Search and Maps.
4. Discover new resources and content.
5. Strengthen your brand on all social platforms.
That’s it in a nutshell. Do any of these five main reasons sound attractive to you? If the answer is yes (and if you’re a rational businessperson, we assume it is!), then you should consider these reasons to start using Google+ more. To understand this logic, first we have to establish the basic facts: Google+ is Google’s own social network, originally intended as a rival for Facebook and even Twitter. It’s notable for not being embraced by the general public was warmly as Google might have liked, but for businesses, it’s a unique and incredibly useful platform.
Let’s quickly look in more detail at those reasons once more, and exactly how it works:
1) Google+ has an active user base pushing 4 million. That’s not even the total number of users, that’s just the ones that log in regularly and see updates from brands like yours. An audience like this needs to be utilised if you want maximum reach for your social posts.
2) Optimising your Google+ business listing will help Google to identify what the focus of your business is. By tying in the same SEO keywords you use on your website with Google+ information and social updates, you’re sending a clear message that can help you rank more highly on search engines.
3) Your reviews on Google+ will appear in numerous places, which is helpful if you’re building up a good reputation. Not only do they appear on your Google+ page, but they will be visible next to your business name on Google Maps, and also on a widget that appears when your business name is at the top of the organic search results!
4) If you’re active on Google+ you’re also going to see the posts other people and brands put on there. There’s tons of useful and exclusive content available on there to incentivise people to interact and make more use of the network as a productive tool. Get involved and see what useful tools and information you can find.
5) Google links your local business page to your YouTube channel. This is either done automatically or manually, depending on what order you set up your accounts in and whether you created one or more of them a long time ago. Once linked, your YouTube videos will automatically be pushed not only to Google+ but also to Google Search results.
If you’ve dealt with any SEO company before, including ourselves at 123 Ranking, you will actually have been told already about the benefits of Google+. For many people it’s not a case of not being interested in all the great benefits, but perhaps a lack of time. We’re always here to help, so just let us know if you’re considering having us take on the responsibility of branding and promoting your Google+ page. We can do everything from optimisation to posting regular updates for you – just get in touch to discuss your options.