First and foremost, what is guest blogging? Well, the words are quite self-explanatory really. It’s the process of getting posts from other bloggers to put on your website for free and in exchange they get backlinks to increase their website’s search ranking.This process has been around quite some time and has been practiced by site owners as one of their SEO strategies. When you come to think of it, the process does make sense. The more links you have on your blog from other websites, the greater chance you have at being found and indexed by Google and other search engines.But recently, there has been buzz going on around the Internet that guest blogging as a means to increase search engine ranking has become ineffective. Google’s head of Webspam team – Matt Cutts wrote on his blog:“..if you’re using guest blogging as a way to gain links in 2014, you should probably stop.”The reason is, because over time, the articles and blog posts generated through guest blogging has mainly become spammy in nature. And by spammy we mean content that is basically junk – only created for the reason of “tricking” the search engines to think that there is content here and thus increase the value of the links to their website. While that may be an easy way to gain higher rankings, it is in clear violation of Google’s quality guidelines. The giant search engine is trying to keep the Internet clutter-free and because of that goal in mind, they advise us to steer away from such practices.So, that begs the question – is guest blogging for SEO still considered to be an effective tool? Even though Google’s engineer said that it’s basically ‘dying’?Well, while bad light has been shed into guest blogging, it isn’t necessarily 100% evil. Matt did say that guest blogging still has its strengths when the articles and blog posts that are created are of great quality. And by this it means articles that are worth reading and in fact actually hold some interesting and informative stuff.So, how do you keep guest blogging from pulling your site down? Here are a few tips:
Be cautious in choosing and accepting guest posts from other people.
Make sure that you or someone of authority can vouch for this blogger’s identity. This ensures that your site won’t be latched on to spammy sites that offer up products or services that are in no way related to what you offer.
Keep the content unique and fresh, and something that your readers would actually want to read.
If you own a website that sells soap, then refrain from accepting guest blog posts that talk about something else that is totally irrelevant (i.e. tractors or dog food)
Ensure that the content is original.
In conclusion, guest blogging for SEO can only be effective when done right. Stay away from spammy offers and keep in mind that the way to the top takes some hard work as well.
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Easy Internet Services Ltd is committed to respecting privacy of customers and users of the our websites. We have developed this policy because we want you to feel confident about the privacy and security of your personal information.
Who we are
Easy Internet Services is registered under the Data Protection Act in the United Kingdom as a Data Controller (registration number 4110571) and takes all reasonable care to prevent any unauthorised access to your personal information.
Personal Information Collection
Non-personally identifying information
We may also collect information on how users interact with our websites by using cookies and log files which may include your Internet Protocol (IP), browser “user-agent”, pages viewed and other activities similar activities.
If cookies aren’t enabled on your computer, it will mean that your shopping experience on our website will be limited to browsing and researching; you won’t be able to add products to your basket and buy them.
The list of Cookies that are currently running on our website(s): – Google Analytics – Google AdWords – Social Media Share Buttons by ShareThis.com and AddThis.com How will we use the information
Easy Internet Services Ltd may use the personally identifiable information collected to contact customers regarding products and services offered by the group of companies and, as necessary to provide the products and services to the customer, our suppliers, contractors and partners. We may also use information provided for research, marketing, advertising, sales and statistical analysis. We will not in any way share this information with a third party for free or by selling it outside the Easy Internet Group of companies, unless you specifically authorise such disclosures. We will also use your information for processing your order(s) and managing and administering your account, delivering any services products or information requested by you, responding to enquiries or complaints, verifying your identity and for administering debt recoveries.
Easy Internet Services Ltd may also disclose aggregate, anonymous, data based on information collected from Users to investors and potential partners. In such cases, statistical information only will be disclosed and personally identifiable data will be kept strictly confidential. If Easy Internet Services Ltd or a brand name is sold to a third party as a whole, the information collected from users may be transferred to the new owners.
We may also collect and use other information for internal purposes – for example, contact with our technical support or sales departments, accesses to your account and any reported violations of our terms and conditions that you or someone on your account may have committed. This is to help us fit the service to your individual needs, to help us diagnose problems you may be having and for system security.
Disclosure of information to others
We may disclose information about you, your account to companies operated by Easy Internet Holdings Ltd, in the event we undergo re-organisation or are sold to a third party or, as necessary, to our suppliers for them to be able to supply certain items to you (such as domain name registrations). We do not sell or pass your personal information to third parties (other than as already stated) unless you have given us permission or unless it is necessary to delivery the products and services ordered or used by you. Easy Internet Services Ltd may also be obliged to disclose your personal information to meet any legal or regulatory requirements or obligations in accordance with applicable law.
On occasions, it is necessary to send out service related announcements, such as maintenance and upgrade warnings. Users may not opt-out of these communications, though they can deactivate their account.
Length of data retention and Data Maintenance
The time period for which we keep information varies according to what the information is used for. In some cases, there are legal requirements to keep data for a minimum period. Unless there is a specific legal requirement for us to keep the information, we will retain it for no longer than is necessary for the purposes for which the data was collected or for which it is to be further processed.
The data may be stored on one or more databases directly or indirectly maintained by Easy Internet Services. We employ industry standard security measures to protect the confidentiality of the information, but whilst we cannot guarantee that any loss, misuse or alteration of data will not occur, every effort is made to prevent such occurrences. Any particularly sensitive information (such as credit card details) is encrypted prior to transmission to us and will only be stored in encrypted systems.
Access to your information
If you wish to find out what personal information Easy Internet Services Ltd holds about you, please tell us and give us any relevant information (such as your full name, address and internet domain names) to enable us to locate the information about you because this will speed up our reply. We may be able to provide the specific information you want without you having to make a formal request. You can make a formal request if you want to know what personal information we hold about you. In this case, please put your request in writing and send it to us enclosing a cheque for the administration fee of ten pounds sterling made payable to Easy Internet Services Ltd and sent to: The Data Controller, Easy Internet Services Ltd, Unit D, Edward House, Grange Business Park, Whetstone, Leicester, LE8 6EP.
Please be aware that communications over the Internet, such as emails/webmails, are not secure unless they have been encrypted. Your communications may route through a number of countries before being delivered – this is the nature of the World Wide Web/Internet. We cannot accept responsibility for any unauthorised access or loss of personal information that is beyond our control.
Transferring your information outside the EEA
It may sometimes be necessary to transfer your personal information to companies located in countries outside of the European Economic Area. This may happen when our servers, suppliers or service providers are based outside the EEA. The data protection and other laws of these countries may not be as comprehensive as those in the UK or the EU – in these instances we will take steps to ensure that your privacy rights are respected.
If the information we hold about you is inaccurate, please let us know and we will make the necessary amendments and confirm that these have been made. If any of your information changes, it is your responsibility to notify us about the change as soon as possible. It is your sole responsibility to ensure that all usernames and passwords issued to you are kept safe and secure.
Monitoring/Recording of communications
We may monitor or record your calls, emails, text messages and other communications that may take place in accordance with UK law, and in particular for business purposes, such as for quality control and training, to prevent unauthorised use of our systems, to ensure effective systems operation and in order to prevent or detect crime.