Google Analytics is a fantastic tool. According to Nikesh Aror, Google’s Chief Business Officer, it is used on over 10 million websites globally and according to Built With it’s used on 17,483,032 websites. There’s no denying its popularity, and for good reason. Google Analytics is almost essential these days, but for a novice user it can also be quite daunting trying to get useful, actionable data out of it. Hopefully this guide will help you get started making the most of Google Analytics. Continue Reading
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