In February 2012, Google announced the “Venice” update as part of 40 changes to improve search quality, I don’t expect you to look through all 40 changes so these are 2 important ones we are going to talk about in this post:
Improvements to ranking for local search results. [launch codename “Venice”] This improvement improves the triggering of Local Universal results by relying more on the ranking of our main search results as a signal.
Improved local results. We launched a new system to find results from a user’s city more reliably. Now we’re better able to detect when both queries and documents are local to the user.
Basically, Google wants to Continue Reading