Google uses a PageRank system which it uses to rate how important/popular websites are, the higher your PageRank value the better.
The PR value of the site is determined by a number of factors but the main factor is linkage. The more incoming links you have, the better PR value you will have.
Some search engine optimisation companies will link your website to completely unrelated websites or even link your site on spam sites.
123 Ranking's link building team only use high quality, related links on websites with a PR value of 2 or more. This ensures your site will NOT get banned in the search engines for spamming.
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