No business can ignore the popularity of social network site such as Facebook and Twitter. Millions of potential customers, ready to listen and pay attention. The same could also be said about the power of the SEO, allowing business web pages be found instantly, through key word searches.  As a general rule the two rarely are given the opportunity to mix- if customers wants to search for a site they will Google it and if a user wants to get in touch with their friends they will log on to Facebook.  But there are options to have the best of both worlds…

Networking sites can revolve around any topic matter, from the very bizzare to the most useful. Fans of web surfing can join social networking groups that review sites that they discovered them selves through random browsing. There is more emphasis placed on searching, reviewing and sharing sites than displaying a personal profile. First used as a way to fill boredom, its now a growing trend and more effective in its searches.   StumbleUpon is perhaps the most well known and effective in this

StumbleUpon

First asking a new user to describe their interests and hobbies it will then place a one click search button on the tool bar.  Using a recommender system, it will return sites that others have reviewed and believe that you will enjoy. It can even be used along side larger search engines such as Google, giving an approved tick for sites that it has specifically matched you with. StumbleUpon’s success can be attributed to its user friendly interface. Clicking a thumbs up or down to show what the user thinks of a particular site is all that needs to be done. If it is a site that has never been reviewed before the user is congratulated on finding the site and given the option to write a full review for other members.

Yoono

Yoono is a social media tool that is more of a add on to the Firefox browser. It sits in your side bar giving you feeds of your friends activities on Twitter and Facebook. With Yoono there is a selection of various widgets that give you different search options. The most useful of these is the ‘Discover’ button which takes you to sites that are similar to the one being viewed at that time. Yoono differs from StumbleUpon with a ’surprise’ button, scanning bookmarks already saved and taking you to a random site that is related.

Fichey

Fichey is perhaps most unique of the social network searches. Taking popular searches from Digg, StumbleUpon and other similar sites it compiles searches and turns the sites into pages that can be ‘flipped’ like a magazine. Another unique feature found on Fichey is that searches can be specified to show site pages published on a particular day.

Although these site are still relatively new, they are growing fast in popularity making it prime ground for businesses to get noticed and bring themselves closer to their customers.

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