It may not be immediately apparent what Social Marketing platforms such as Facebook, Twitter and YouTube can do to supplement your SEO techniques, but they can make a big difference!
Inbound Links
It is common knowledge that one of the most important factors in ranking your site is the number of relevant one way links to your website. These links can be obtained by developing a reasonable ‘follower’ base and making regular, but informative contributions that can refer back to your website, possibly to articles or resources of interest.
Reputation Management
Word of Mouth or ‘Word of Mouse’ as it is now dubbed, can be the most effective technique in positioning through Social Media. The idea is to start subjects that result positive discussions about your brand/products, however this has to be monitored as you want to avoid negative comments, as they have the adverse effect. Taking this into account, it is an idea to produce a ’safe’ subject area where you can be confident in a positive result, for example a promotional offer that gives the customer something for free.
Page Ranking
Due to the fact that the popular Social Media sites rank very high in all the Search Engines, it is worthwhile with new web sites to think about utilising this position to your advantage. By uploading a promotional video on YouTube, you may simultaneously get exposure and increase your page ranking. This is not a permanent solution and is definitely not an alternative to traditional SEO techniques, but it is a useful presence in the interim period.
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