Landing pages are what people see first before purchasing any products or services online. A landing page is your customers first point of contact and first impressions go a long way! These tips can help you write a better landing page that can increase interest and conversions. Read more …

Current research suggests 92% of online customers use search engines to research and find the best product for the best price before they make their online purchase. As a website owner you know it is important that your website has a presence on the major search engines so you can catch some of that traffic. Search engine traffic is extremely valuable because the searches are most likely looking to purchase the specific product or service you offer. Lets compare this to print advertising which, dependant on the newspaper, magazine or journal you publish your advertisement in and the position of your ad, can get your message seen by a large audience but the best positions in print tend to be very expensive, with a typical quarter page ad in a local newspaper costing around £800 and a full page spread in a national paper like the Daily Mail costing around £30.000. Read more …

It may not be immediately apparent what Social Marketing platforms such as Facebook, Twitter and YouTube can do to supplement your SEO techniques, but they can make a big difference! Read more …

It is a never ending battle for technology developers to protect their new products. Apple is no exception, most famously with the iPhone being hacked by teenager George Hotz in the US to use on non-US phone networks. Apple had to rush to fix this hack for its European release to prevent others exploiting it for profit. Hotz is known also known for hacking the ‘uncrackable’ Playstation 3 at the end of 2009, but still maintains that it is a hobby and believes in ‘open’ technology. No doubt Hotz already has the iPad on order so he can unlock its ’secrets’ but for the moment he is the lesser of two evils. Read more …

No business can ignore the popularity of social network site such as Facebook and Twitter. Millions of potential customers, ready to listen and pay attention. The same could also be said about the power of the SEO, allowing business web pages be found instantly, through key word searches.  As a general rule the two rarely are given the opportunity to mix- if customers wants to search for a site they will Google it and if a user wants to get in touch with their friends they will log on to Facebook.  But there are options to have the best of both worlds… Read more …

An important fact to understand about Social Media is that it is not a ’static’ form of Marketing, so it can come in different guises. I shall use the most popular platforms to demonstrate the current variety. Read more …

Online social networking is one of those funny things that has either divided us or brought us closer together. With social networking being tagged onto any mobile device its hard not to have come across it some capasity. It is definitely the place to be, to quote one avid Myspace user “If you’re not on Myspace you don’t exist”. There a social network for every imaginable interest from over 50’s singles to fans of vampires. Read more …