Google’s Fred Algorithm: What You Need To Know

Google’s Fred Algorithm: What You Need To Know

Following our blog on Google's major new ranking shake-up, the search engines latest but unofficial algorithm has been a hot topic in the SEO world. What Is Google's Fred Algorithm Update? The algorithm targets websites that use black-hat techniques, and it is updated...

Tools To Make Social Media Easier

Tools To Make Social Media Easier

Although social media is a fantastic opportunity for businesses, one of the most common problems we see is when people set up their profiles and don’t know how to proceed beyond that point. In other cases, business owners have an idea of what they would like to be...

Using AIDA To Increase Conversions

Using AIDA To Increase Conversions

We’d like to draw your attention to a tried and tested model that’s still extremely relevant to SEO success, especially for e-commerce websites. It’s called the AIDA model, and it could explain why your organic search positions are not translating into sales fast...

How to Recover Your Google Analytics Access

How to Recover Your Google Analytics Access

Lost access to Google Analytics for your website? It’s a common problem, since we don’t all check it regularly (even though we should!) and sometimes it’s left up to someone else, who may have changed the password and left the company long ago. Web developers may come...

A Guide to SEO for Charities

A Guide to SEO for Charities

Search engine optimisation is all about making your website visible to the people who you want to find you. For businesses, that means reaching customers. For charities, that means finding people who are interested in supporting the same cause as you, and willing to...

Why Can’t People View My Facebook Business Page?

Why Can’t People View My Facebook Business Page?

In short, your Facebook business page link may lead people to an error page due to: 1) Your page being marked as “Unpublished”. 2) Age restrictions that block logged-out users. 3) Country restrictions for people outside your region. It’s easy to miss these things off...

Reasons to Start Using Google+ More

Reasons to Start Using Google+ More

1. Increase your audience by millions. 2. Improve your chances of ranking for keywords. 3. Get reviews that show up on Search and Maps. 4. Discover new resources and content. 5. Strengthen your brand on all social platforms. That’s it in a nutshell. Do any of these...