Which Social Media Should I Use?

An important fact to understand about Social Media is that it is not a 'static' form of Marketing, so it can come in different guises. I shall use the most popular platforms to demonstrate the current variety.

 

Facebook

 

You will, no doubt, have heard of this incredibly popular social network that already can claim millions of members, from all around the world. This is a platform where people can create an on-line profile and then invite their friends to share photos, videos, or Blog style communications of their current feelings or thoughts.

 

Where is the business application to this?, I hear you ask. Well, the idea is to create a company Facebook profile that includes your company branding, contact details, but most importantly think about what 'Service' messages would be useful to your customers, and how can they be employed as a regular update. Other ideas include promotional videos, surveys and other feedback mechanisms, but always remember to be creative and think of incentives where appropriate.

 

Twitter

 

Twitter is the one of the latest platforms to become popular amongst the Social Media fraternity. In principle it is not dissimilar to Facebook's blog element, except 'Tweets' are bite size chucks of text (140 characters maximum), that users use to communicate with their 'Followers'. The ideas is that you 'Tweet' regularly and often about what you're doing or thoughts in general. For a business, this platform can be used to communicate services and information in the same fashion as Facebook, but the main benefit that can be gleaned from Twitter is feedback. Listening to what your Followers have to say about your service/product can be invaluable when developing your strategy.

 

Blogging

 

Blogging is one of the most recognised forms of Social Media and WordPress is fast becoming one of the most popular tools. However, you seriously need to consider the subject you're going to discuss, as you usually need to make a contribution, so it needs to be a subject you have good knowledge about. Typically you will choose a subject related to your service or product.

The next task is to create a dialogue but responding to any posts that you get. The more interesting the subject is, the more posts there are, the more response you're going to get. Another good idea is to visit other related blog sites, get involved with a suitable subject and refer back to your Blog, but only if it is applicable!

 

 

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